Linda Boff

  • Our 9 Favorite Pieces of Marketing Wisdom

    … get good at it. Good marketing often comes down to good writing. And Seth Godin knows the only way to get better at it: Write, write a lot. Linda Boff, CMO, GE Our philosophy is: If we build it, they won’t come. I think we never take for granted that our content is going to necessarily find that audience on its own. We all know there are too many…

    Dillon Baker/ The Content Strategist- 23 readers -