Linda Dessau

  • Does Your Blog Deliver a Positive User Experience?

    … By Linda Dessau, {grow} Community member You know how some people’s houses feel warm and welcoming, and people enjoy hanging out there? You want your blog to be just that kind of place. In website terminology this is called user experience (UX), and can be a content marketer’s invisible advantage. Jakob Nielsen and Don Norman explain…

    {grow}in Blogging- 14 readers -
  • Nobody can blog for you, but maybe they can blog WITH you

    … By Linda Dessau, {grow} Community Member When you deliver a product or a service — whether you are a solo practitioner or you run a company, agency, firm, or clinic — your prospective customers and clients need to trust you. In business, trust always has been, and always will be, the killer app. Perhaps you run a wellness service, which…

    {grow}- 13 readers -
  • How to Create a Business Blogging Plan

    … are most important to your company, and see how you can use blogging to achieve them. Add the above goals (and any others) to your hybrid marketing/blogging plan. #4: Choose Your Blog Categories At this point, you should be clear about why your blog exists, whom it will help, what it will do for your readers and what it will do for your business…

    Social Media Examiner- 23 readers -