Linda Dessau

  • Does Your Blog Deliver a Positive User Experience?

    … paragraphs with no breaks, lists or images Sidebars cluttered with ads or other links User experience tips from America’s #1 most-visited hospital blog I recently had the chance to interview Amanda Todorovich, content marketing director at Cleveland Clinic. I asked how she and her team make sure users have a positive experience navigating…

    {grow}in Blogging- 11 readers -
  • Nobody can blog for you, but maybe they can blog WITH you

    … of their company – whether that is their financial records, the equipment they rely on daily, or the time and money they invest in marketing their business. Blogging is one way to build the kind of trust required to gain this kind of access to people’s lives. As you answer their most common questions and suggest ways to solve their most pressing problems…

    {grow}- 12 readers -
  • How to Create a Business Blogging Plan

    … to support your mission statement. You’ll want to keep it focused on benefits you deliver to your readers, whether they are current or potential customers. When you strive to help your audience first, you’ll find yourself living your company’s mission. #3: Match Your Marketing and Blogging Goals What are your marketing goals? What are your…

    Social Media Examiner- 22 readers -
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