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    • 4 Retailers Driving Digital Sales With Winning Facebook Ads

      Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Facebook is a goldmine for ecommerce companies looking to reach a large audience of shoppers. Digital advertisers can combine the power of robust targeting options with a wide range of direct response ad units — such as carousel ads, video ads, c ...

      Nanigansin Facebook- 7 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights on what combinations of ad types, images and copy bring in the most revenue. How should you shake up your Facebook campaigns and identify what gets audiences clicking? Take…

    Nanigansin Social Facebook- 10 readers -
  • 7 Ways to Use Facebook’s Carousel Ads

    … Facebook introduced carousel ads in February, and the format has been successful thus far, with the social network touting costs per conversion 30 percent to 50 percent lower than single-image link ads. Account manager Gina Lauber shared seven ways for brands on Facebook to take advantage of carousel ads in a Facebook for Business post…

    David Cohen/ Inside Facebookin Social Facebook- 25 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … than 200 million, almost 250 million people who have either an Xbox, a PlayStation or a Wii, and we think that that audience is going to the type of people who are going to be very excited about the type of experiences initially that you can have with virtual reality. And the advantage of that is also that some of those can be single-player…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • Facebook Expands Desktop Video App Ads, Carousel Mobile App Ads

    Facebook announced the expansion of the use of video creative in desktop application ads and the use of its carousel format in mobile app ads. The social network introduced the use of video for desktop app ads in early May, for \"select partners,\" and principal, monetization Robby Banks said in a developer blog post that the option is now available to all partners, via Power ...

    David Cohen/ Inside Facebook- 25 readers -
  • STUDY: Facebook Ad Spend Shifts to Video, Mobile in 4Q 2014

    … dabbling in both. CTRs for mobile were nearly quadruple those of desktop. Other findings by Kinetic Social included: Effective cost per thousand impressions (CPM) was up 397 percent year-over-year. Clients shifted budgets away from external URL ads and photos and toward link ads and videos. CTRs on Facebook were highest for videos, followed by photos and links. Video CTRs were up 180 percent year-over-year. Mobile accounts for 89 percent of platform-targeted ad spending on Twitter.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
  • 5 Facebook Holiday Marketing Tips for SMBs

    … timely and engaging. Choose holidays that are most relevant to your business, and schedule ads in advance. Use link ads: Take people from your ads to your site in just one simple click with link ads. Link ads featuring large, clickable images, text and call-to-action buttons seamlessly direct people from their mobile devices or desktops to any page…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
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