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  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    …. JustFab uses targeting to ensure that its ad for wedding fashion reaches the right audience of newly engaged Facebook users. After all, sending an ad for wedding-related products to a user who isn’t engaged or is already married is a waste of ad spend. By creating ads that specifically address an important life event like marriage, JustFab increases…

    Nanigansin Facebook- 10 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights on what combinations of ad types, images and copy bring in the most revenue. How should you shake up your Facebook campaigns and identify what gets audiences clicking? Take…

    Nanigansin Social Facebook- 13 readers -
  • 7 Ways to Use Facebook’s Carousel Ads

    … Facebook introduced carousel ads in February, and the format has been successful thus far, with the social network touting costs per conversion 30 percent to 50 percent lower than single-image link ads. Account manager Gina Lauber shared seven ways for brands on Facebook to take advantage of carousel ads in a Facebook for Business post…

    David Cohen/ Inside Facebookin Social Facebook- 27 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … results for businesses. Products like carousel ads and dynamic product ads help improve effectiveness for marketers. Carousel ads show multiple images and now videos, and they drive 30 percent to 50 percent lower cost per conversion than single image link ads. Dynamic product ads, which allow marketers to upload their product catalog, are driving…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • STUDY: Facebook Ad Spend Shifts to Video, Mobile in 4Q 2014

    … dabbling in both. CTRs for mobile were nearly quadruple those of desktop. Other findings by Kinetic Social included: Effective cost per thousand impressions (CPM) was up 397 percent year-over-year. Clients shifted budgets away from external URL ads and photos and toward link ads and videos. CTRs on Facebook were highest for videos, followed by photos and links. Video CTRs were up 180 percent year-over-year. Mobile accounts for 89 percent of platform-targeted ad spending on Twitter.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 23 readers -
  • 5 Facebook Holiday Marketing Tips for SMBs

    … With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes. Facebook’s five tips for SMB marketers are: Plan ahead: Organize Facebook campaigns around popular holidays to make ads more…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
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