Link Ads

  • 4 Retailers Driving Digital Sales With Winning Facebook Ads

    … that they’re getting exclusive content or limited edition offers. Ads that provide special access or discounts create a sense of urgency that drives clicks and purchases. As you can see, Gilt has infused its link ad with motivating language: “70% off,” “insider access,” and “Join Gilt today.” By indicating that these deals are available only to Gilt’s…

    Nanigansin Facebook- 16 readers -
  • 4 Brands Driving Revenue With Refreshed Facebook Ad Creative

    … with the same old images and copy. And with A/B testing as a performance marketing best practice, advertisers who diversify their creative stand to gain from additional insights on what combinations of ad types, images and copy bring in the most revenue. How should you shake up your Facebook campaigns and identify what gets audiences clicking? Take…

    Nanigansin Social Facebook- 16 readers -
  • 7 Ways to Use Facebook’s Carousel Ads

    … Facebook introduced carousel ads in February, and the format has been successful thus far, with the social network touting costs per conversion 30 percent to 50 percent lower than single-image link ads. Account manager Gina Lauber shared seven ways for brands on Facebook to take advantage of carousel ads in a Facebook for Business post…

    David Cohen/ Inside Facebookin Social Facebook- 28 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … results for businesses. Products like carousel ads and dynamic product ads help improve effectiveness for marketers. Carousel ads show multiple images and now videos, and they drive 30 percent to 50 percent lower cost per conversion than single image link ads. Dynamic product ads, which allow marketers to upload their product catalog, are driving…

    David Cohen/ AllTwitterin Social Facebook- 36 readers -
  • STUDY: Facebook Ad Spend Shifts to Video, Mobile in 4Q 2014

    … dabbling in both. CTRs for mobile were nearly quadruple those of desktop. Other findings by Kinetic Social included: Effective cost per thousand impressions (CPM) was up 397 percent year-over-year. Clients shifted budgets away from external URL ads and photos and toward link ads and videos. CTRs on Facebook were highest for videos, followed by photos and links. Video CTRs were up 180 percent year-over-year. Mobile accounts for 89 percent of platform-targeted ad spending on Twitter.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 26 readers -
  • 5 Facebook Holiday Marketing Tips for SMBs

    … timely and engaging. Choose holidays that are most relevant to your business, and schedule ads in advance. Use link ads: Take people from your ads to your site in just one simple click with link ads. Link ads featuring large, clickable images, text and call-to-action buttons seamlessly direct people from their mobile devices or desktops to any page…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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