Link Building

  • SEO fact or fiction?

    … overboard on link building, you’ll risk a penguin penalty and loose your rankings in Google. SEO fiction: Get as many links as possible Fact or fiction 3: Keyword density should be sky high Some people try to put as many keywords in their texts as possible. They hope that Google will notice the amount of keywords they’re using and therefore…

    Marieke Van De Rakt/ Yoastin SEO- 12 readers -
  • 10 Common Misconceptions of Backlink Profiles

    … With all of the information out there on backlink profiles, I wanted to clear up some common misconceptions regarding backlink profiles. The post 10 Common Misconceptions of Backlink Profiles by @Visiture_search appeared first on Search Engine Journal…

    Search Engine Journal- 13 readers -
  • The Definitive Guide to Enterprise Link Building

    … Xight Interactive has been providing Technical SEO services for the past 5 years now, although our company is widely known for link building. Over the years, link building remained a vital part of digital marketing and I personally didn’t see any signs of slowing down. This is very apparent when seeing most dominant companies/entities…

    Jason Acidre/ Kaiserthesage- 11 readers -
  • Link campaigns: Strategy development and review

    … your link campaign now. To prepare for your link campaign and piece together a link strategy: Perform an SEO audit. Review current links. Analyze competitors. Prospect for fresh links. These four pillars of research and analysis will dictate strategy and lead to success in your link-building campaign. 1. Perform an SEO audit Website audits should…

    Search Engine Landin SEO- 12 readers -
  • Ask Yoast: how to rank globally

    … guess they’ll be related to Sri Lanka, vacation, holiday – will get a lot more competition. So, you’ll need a lot more links to rank well in the US, Europe etc. This means you’ll really need to start working on your link building and your PR internationally, so that you’ll get links from international sites, pointing to your site. That will help…

    Joost De Valk/ Yoastin How To's- 10 readers -
  • Creating Link Worthy Content Using Competitor Research

    … that relevant backlinks acquired to the content created in any content marketing campaign can bring. This is precisely the reason many traditional SEO agencies undertake content marketing activity for clients looking for increased organic visibility. Content Marketing and Links Link building has had a bad rap over the past few years, so it’s…

    State of Digitalin Content- 10 readers -
  • Link building is (specialized) marketing

    …Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The post Link building is (specialized) marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land -
  • Why link outreach teams have the most difficult job in the agency

    … guaranteed due to the paid media nature of the platforms. It would take off some of the pressure of earned content distribution. Unfortunately, case studies where these have demonstrated delivering SEO benefit are few, and they now have lower-quality inventory and are filled with “clickbait” casino and weightless adverts. Paid distribution has a purpose…

    Search Engine Landin SEO- 16 readers -
  • How to avoid an outbound link penalty from Google

    … put into place to prevent this from happening again. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He leads the SEO team at Elite…

    Search Engine Landin Affiliate SEO Google How To's- 18 readers -
  • Ask Yoast: SEO tactics for link building

    … issues! Are you in doubt what’s best for your site’s SEO? We’ll come to the rescue! Just send your question to ask@yoast.com. Read more: ‘6 steps to a successful link building strategy’ » …

    Joost De Valk/ Yoastin SEO- 13 readers -
  • Effective Link Earning Techniques Post the Penguin 4 Update

    … Link building has changed quite a bit within the past decade and has become much more challenging than it used to be. It is even more important now to adapt your link building strategies since the Penguin 4 Google Update, which Google announced at the end of last September. Link earning techniques are now more effective than mere link building…

    Growmapin Social SEO- 7 readers -
  • 9 hard truths about links

    … Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of them are awful, full of bad advice. However, the biggest thing that bugs me about link-building advice is this: a lot of it pretends to offer guarantees. People talk about how to Penguin-proof sites…

    Julie Joyce/ Search Engine Landin SEO- 11 readers -
  • How to Use Competitors to Your Advantage in SEO

    … into the mix. Write up honest details about each brand, including pros and cons, and let your readers decide for themselves. You'll get tons of new visibility in search engines, so there's no need to be pushy about advertising your own services in the article--you might even turn people away if you do. 4. Monitor and mimic link building strategies…

    Search Engine Guidein SEO- 8 readers -
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