Link Building

    • 9 hard truths about links

      Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of them are awful, full of bad advice. However, the biggest thing that bugs me about link-building advice is this: a lot of it pretends to offer guarantees. People talk about how to Penguin-proof sites, how to avoid being manually penalized and so on.

      Julie Joyce/ Search Engine Landin SEO- 11 readers -
    • How to avoid an outbound link penalty from Google

      Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied partially or sitewide.

      Search Engine Landin Affiliate SEO Google How To's- 18 readers -
  • Ask Yoast: how to rank globally

    … guess they’ll be related to Sri Lanka, vacation, holiday – will get a lot more competition. So, you’ll need a lot more links to rank well in the US, Europe etc. This means you’ll really need to start working on your link building and your PR internationally, so that you’ll get links from international sites, pointing to your site. That will help…

    Joost De Valk/ Yoastin How To's- 3 readers -
  • Creating Link Worthy Content Using Competitor Research

    For savvy marketers, acquiring links should not be the sole objective of content marketing activity. Content marketing is actually defined as the creation and distribution of content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action. However, it is hard to overlook the associated value that relevant backlinks acquired to ...

    State of Digital- 7 readers -
  • Link building is (specialized) marketing

    …Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The post Link building is (specialized) marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full…

    Search Engine Land -
  • Why link outreach teams have the most difficult job in the agency

    … the SEO team can contact. The outreach teams are tasked with building links from websites that pass authority but are restricted in their ability to actually contact websites with sufficient authority to deliver results. This can be really challenging for outreach teams. Why you should adopt a positive mindset around outreach There are instances where…

    Search Engine Landin SEO- 16 readers -
  • Ask Yoast: SEO tactics for link building

    … As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you than lots of links from less…

    Joost De Valk/ Yoastin SEO- 10 readers -
  • Effective Link Earning Techniques Post the Penguin 4 Update

    Link building has changed quite a bit within the past decade and has become much more challenging than it used to be. It is even more important now to adapt your link building strategies since the Penguin 4 Google Update, which Google announced at the end of last September. Link earning techniques are now more effective than mere link building.

    Growmap- 6 readers -
  • How to Use Competitors to Your Advantage in SEO

    …. But what if you could use your competitors to your advantage, rather than letting them climb over you? Competitive Strategies There are actually distinct strategies you can use to take advantage of the fact that your competition exists. Rather than serving as an obstacle or an annoyance, these strategies turn your competitors into boosts for your SEO…

    Search Engine Guidein SEO- 8 readers -
  • I’ll stop the world and link with you

    … definitely easier when you have something worth linking to, no matter how you’re going about getting the links! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Julie Joyce owns the link development firm Link Fish Media and is one…

    Julie Joyce/ Search Engine Landin SEO- 10 readers -
  • Content and SEO: Building linkable content

    … are a number of ways to build link-worthiness into content planning: original research/data; expert opinions/quotes; collaboration; and unique imagery/video. Building link-worthiness into content planning — before creating content — will make promotion simple and straightforward. Original research/data One of the best types of content for securing links…

    Search Engine Landin SEO Content- 19 readers -
  • 7 Strategic Decisions You'll Need to Make for Your Link Building Campaign

    … Link building is one of the most effective ways to improve your rankings in search engines, passing authority to your domain and making your site seem more trustworthy to Google. But link building isn't nearly as simple as it used to be, and if you want any hope of earning top rankings in search engines, you'll need a solid strategy directing…

    Search Engine Guide- 10 readers -
  • Ask Yoast: Links to PDF files

    … SEO, you need a good user experience. Learn about UX & Conversion! $ 19 - Buy this eBook now » More info » Risks of links to PDF files? Read the transcript of the video here: “There’s no real risk in terms of links to PDF files. But PDF files are generally just not as useful as web pages. They indeed have some disadvantages: you can’t have…

    Joost De Valk/ Yoast- 10 readers -
  • Link Building Without The SEO Risks

    In this article Glen Dimaandal goes deep into one of the biggest subjects in search engine optimization (SEO) – Link building and how to avoid the SEO Risks often associated with it. We are firm believers in natural linking – in other words, we never ask for links and we regularly place external links on our website that takes our visitors to valuable content related to our subject.

    How To Make Money Online- 10 readers -
  • When to end your client/link provider relationship

    …. 2. They don’t listen to your feedback about the links they build. If you don’t like a link and explain the reasons why, but all they do is push back without taking your feedback into account, that’s something that probably won’t change. One instance might not be a big deal. If you’re unhappy with several links they’re building…

    Julie Joyce/ Search Engine Landin SEO- 12 readers -
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