Link-Building

  • Why linkless mentions are the future of link-building

    … Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly from other reputable pages, the more importance Google would award it in search. And so link-building developed as an SEO strategy, with SEOs doing everything they could…

    Search Engine Watch- 10 readers -
  • Still doing guest blogging? Keep these 4 tips in mind

    … be of much lower quality and they will have the same regurgitated content which you published on your own blog. By doing this, not only are you getting a devalued link, but you are also endangering your original piece. Google will flag up the regurgitated versions of your article as possible duplicate content. And because there are any number…

    Search Engine Watch- 14 readers -
  • How to create a kickass link-building strategy for local SEO

    … Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics for building links and relationships…

    Search Engine Watch- 11 readers -
  • How featured snippets can be manipulated by private blog networks

    … Card” and do a quick Google search. Chances are, the site you see ranking is the Simple Dollar. Many SEOs would never think a creditable site like the Simple Dollar would ever purchase backlinks, let alone have someone building links to their pages from private blog networks to increase the authority of these pages and acquire answer box results…

    Search Engine Watchin How To's- 18 readers -
  • 5 Proven List Building Strategies to Employ in 2017

    … Email marketing will be the most effective marketing tactic of 2017. Email is so powerful that the Direct Marketing Association says that you can expect a ROI of $38 for every $1 you invest in email marketing. Similarly, Monetate research that analyzed over 500 million shopping experiences found email to be the single most powerful marketing…

    Search Engine Watchin EMail- 7 readers -
  • Guide to Google ranking factors – Part 10: backlinks

    … Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming…

    Christopher Ratcliff/ Search Engine Watch- 33 readers -
  • Guide to Google ranking factors – Part 9: outbound links

    … job properly. People will trust you, search engines will trust you. Well done. 9) Broken links whether internal or external can be a sign of a poorly maintained site, so make sure you double-check your links before publishing. 10) Affiliate links are fine, but make sure you use the nofollow meta tag in accordance with Google best practice. 11) You should also use the nofollow meta tag when linking out from sponsored content, native advertising or if you’re a blogger reviewing a product. …

    Christopher Ratcliff/ Search Engine Watchin SEO Google- 18 readers -
  • Complete guide to keyword research for SEO

    … (competitiveness of a keyword) Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real state of things and it usually…

    Search Engine Watchin Paid Search SEO- 41 readers -
  • Five factors for global SEO success

    …/ Businesses with global aspirations will have plenty of options for growth, but wildly hammering duplicate pages across numerous websites and changing the page title obviously isn’t going to work, so what is? 1) Cross country research tactics Use every SEO tool at your disposal to build up an image of how a website is performing across regions, this includes…

    Search Engine Watchin Paid Search SEO- 14 readers -
  • Nine quick fixes to improve your stagnant SEO

    … by highlighting their low price. There are loads of different ways you can amend your title tag to improve your click through rate. You may wish to call out your low price or the speed at which you deliver – it might even be your brand values (like locally sourced produce or independent ownership). Get creative and set yourself apart from your competitors…

    Search Engine Watch- 40 readers -
  • How to use purchase intent for more effective keyword search

    … If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one…

    Motoko Hunt/ Search Engine Watch- 17 readers -
  • 14 influencer marketing essentials for SEO success

    … to glean some SEO results from all partnerships then here’s a few pointers to improve the search impact of any collaboration with an influencer. 1. Influencer links There should always be a desire for audiences to leap from an influencers site to your brand’s website. This should be instilled within all of your influencer marketing activities e.g…

    Search Engine Watch- 44 readers -
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