Link-Building

    • Still doing guest blogging? Keep these 4 tips in mind

      A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question is, are these guest post links still safe and viable? The answer is yes.

      Search Engine Watch- 14 readers -
  • How to create a kickass link-building strategy for local SEO

    … Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics for building links and relationships…

    Search Engine Watch- 10 readers -
  • How featured snippets can be manipulated by private blog networks

    … Card” and do a quick Google search. Chances are, the site you see ranking is the Simple Dollar. Many SEOs would never think a creditable site like the Simple Dollar would ever purchase backlinks, let alone have someone building links to their pages from private blog networks to increase the authority of these pages and acquire answer box results…

    Search Engine Watchin How To's- 18 readers -
  • 5 Proven List Building Strategies to Employ in 2017

    … marketing isn’t often as easy as it is purported to be. For many, the single biggest struggle with email marketing is that of gaining subscribers. Here are five proven list building strategies that you can employ in 2017 — each backed up with case studies and research: Offer an Incentive to Subscribers: This could be in form of a coupon…

    Search Engine Watchin EMail- 7 readers -
  • Guide to Google ranking factors – Part 10: backlinks

    … in our Google ranking factors series, check out: Part 9: outbound links Part 8: internal links Part 7: site-level signals Part 6: trust signals, authority and expertise. Part 5: duplicate content and syndication. Part 4: content freshness. Part 3: quality content. Part 2: keyword relevancy, frequency and Latent Semantic Indexing (LSI). Part 1: on-page signals such as title tags, H1 tags and meta descriptions. …

    Christopher Ratcliff/ Search Engine Watch- 33 readers -
  • Guide to Google ranking factors – Part 9: outbound links

    … job properly. People will trust you, search engines will trust you. Well done. 9) Broken links whether internal or external can be a sign of a poorly maintained site, so make sure you double-check your links before publishing. 10) Affiliate links are fine, but make sure you use the nofollow meta tag in accordance with Google best practice. 11) You should also use the nofollow meta tag when linking out from sponsored content, native advertising or if you’re a blogger reviewing a product. …

    Christopher Ratcliff/ Search Engine Watchin SEO Google- 17 readers -
  • Complete guide to keyword research for SEO

    … ability to perform keyword research. Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. By using SEO terminology, we can say that two main factors of keyword research are: Search Volume (number of monthly searches) Keyword Difficulty…

    Search Engine Watchin Paid Search SEO- 41 readers -
  • Five factors for global SEO success

    … the geotargeting section of your analytics, any ranking software used and link location/IP tracking. In the first instance it gives an immediate insight to how a website performs multi-nationally, beyond this it allows for the creation of keyword targeting and user profiling. Each essential in their own right. In the end you’ll want…

    Search Engine Watchin Paid Search SEO- 14 readers -
  • Nine quick fixes to improve your stagnant SEO

    … the resources to build hundreds of links a month, but you shouldn’t have any excuses for being outgunned on page. 3) Optimise meta titles/descriptions for clicks This tactic can be crazy effective, boosting your CTR by 20% within minutes, and just with a few small changes. Given what we know about the hummingbird algorithm, its no longer necessary…

    Search Engine Watch- 40 readers -
  • How to use purchase intent for more effective keyword search

    … If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one…

    Motoko Hunt/ Search Engine Watch- 16 readers -
  • 14 influencer marketing essentials for SEO success

    … to glean some SEO results from all partnerships then here’s a few pointers to improve the search impact of any collaboration with an influencer. 1. Influencer links There should always be a desire for audiences to leap from an influencers site to your brand’s website. This should be instilled within all of your influencer marketing activities e.g…

    Search Engine Watch- 42 readers -
  • Imitating search algorithms for a successful link building strategy

    … When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us at a relatively low cost, quite staggering. However, that can sometimes create a problem in itself; selecting the best data to use, and then using it in such a way that makes…

    Search Engine Watchin SEO- 52 readers -
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