Link-Building

  • 5 Proven List Building Strategies to Employ in 2017

    … marketing isn’t often as easy as it is purported to be. For many, the single biggest struggle with email marketing is that of gaining subscribers. Here are five proven list building strategies that you can employ in 2017 — each backed up with case studies and research: Offer an Incentive to Subscribers: This could be in form of a coupon…

    Search Engine Watchin EMail- 7 readers -
  • Guide to Google ranking factors – Part 10: backlinks

    … Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming…

    Christopher Ratcliff/ Search Engine Watch- 14 readers -
  • Guide to Google ranking factors – Part 9: outbound links

    … job properly. People will trust you, search engines will trust you. Well done. 9) Broken links whether internal or external can be a sign of a poorly maintained site, so make sure you double-check your links before publishing. 10) Affiliate links are fine, but make sure you use the nofollow meta tag in accordance with Google best practice. 11) You should also use the nofollow meta tag when linking out from sponsored content, native advertising or if you’re a blogger reviewing a product. …

    Christopher Ratcliff/ Search Engine Watchin SEO Google- 10 readers -
  • Complete guide to keyword research for SEO

    … that can bring you traffic and links (also known as informative keywords) Most websites exist so they could make a profit. In the majority of the cases, the products are directly sold through the website and shipped all over the country/world. This is why it is necessary to rank for keywords that will lure potential customers to your website…

    Search Engine Watchin Paid Search SEO- 29 readers -
  • Five factors for global SEO success

    … the geotargeting section of your analytics, any ranking software used and link location/IP tracking. In the first instance it gives an immediate insight to how a website performs multi-nationally, beyond this it allows for the creation of keyword targeting and user profiling. Each essential in their own right. In the end you’ll want…

    Search Engine Watchin Paid Search SEO- 12 readers -
  • Nine quick fixes to improve your stagnant SEO

    … the resources to build hundreds of links a month, but you shouldn’t have any excuses for being outgunned on page. 3) Optimise meta titles/descriptions for clicks This tactic can be crazy effective, boosting your CTR by 20% within minutes, and just with a few small changes. Given what we know about the hummingbird algorithm, its no longer necessary…

    Search Engine Watch- 28 readers -
  • How to use purchase intent for more effective keyword search

    … If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? • Your pages are ranking well, even at number one…

    Motoko Hunt/ Search Engine Watch- 14 readers -
  • 14 influencer marketing essentials for SEO success

    … to glean some SEO results from all partnerships then here’s a few pointers to improve the search impact of any collaboration with an influencer. 1. Influencer links There should always be a desire for audiences to leap from an influencers site to your brand’s website. This should be instilled within all of your influencer marketing activities e.g…

    Search Engine Watch- 29 readers -
  • Imitating search algorithms for a successful link building strategy

    …-sensitive PageRank Topic-sensitive PageRank is an evolved version of the PageRank algorithm that passes an additional signal on top of the traditional authority and trustworthy scores. This additional signal is topical relevance. The basis of this algorithm is that seed pages are grouped by the topic to which they belong. For example, the sports section…

    Search Engine Watchin SEO- 35 readers -
  • Nine considerations for movie-based SEO outreach campaigns

    Alien invasions have had their costs calculated by finance companies. Fashion boutiques care about superhero costumes. Travel firms researched where films were made, and retailers know which gadgets spies use… As a blogger I receive infographics throughout the week which contain great movie related content. Only the best of them will be published and only the clever will earn a link.

    Andrew Girdwood/ Search Engine Watch- 33 readers -
  • What do content marketers need to know about SEO?

    …. Knowledge of how people search and what the search for provides plenty of insight to help with this goal. Attracting authority links Link building is a valuable tactic for SEOs and one which content marketers should be aware of. They don’t necessarily have to actively build links, but can attract links by creating content that people want to link…

    Graham Charlton/ Search Engine Watch- 22 readers -
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