Link Building: General

    • 9 hard truths about links

      Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of them are awful, full of bad advice. However, the biggest thing that bugs me about link-building advice is this: a lot of it pretends to offer guarantees. People talk about how to Penguin-proof sites, how to avoid being manually penalized and so on.

      Julie Joyce/ Search Engine Landin SEO- 11 readers -
    • How to avoid an outbound link penalty from Google

      Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied partially or sitewide.

      Search Engine Landin Affiliate SEO Google How To's- 18 readers -
    • Why link outreach teams have the most difficult job in the agency

      After spending several years in a media agency, I’ve come to the opinion that link outreach teams have the most difficult job in the agency. Imagine telling a programmatic trader that he had to get impressions for a client, but he wasn’t allowed to pay for any of them. Or imagine telling a TV buyer that they had to get some spots based on some “exceptional” creative.

      Search Engine Landin SEO- 16 readers -
  • Link building is (specialized) marketing

    …Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The post Link building is (specialized) marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full…

    Search Engine Land -
  • I’ll stop the world and link with you

    … definitely easier when you have something worth linking to, no matter how you’re going about getting the links! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Julie Joyce owns the link development firm Link Fish Media and is one…

    Julie Joyce/ Search Engine Landin SEO- 10 readers -
  • Content and SEO: Building linkable content

    … are a number of ways to build link-worthiness into content planning: original research/data; expert opinions/quotes; collaboration; and unique imagery/video. Building link-worthiness into content planning — before creating content — will make promotion simple and straightforward. Original research/data One of the best types of content for securing links…

    Search Engine Landin SEO Content- 19 readers -
  • When to end your client/link provider relationship

    …. 2. They don’t listen to your feedback about the links they build. If you don’t like a link and explain the reasons why, but all they do is push back without taking your feedback into account, that’s something that probably won’t change. One instance might not be a big deal. If you’re unhappy with several links they’re building…

    Julie Joyce/ Search Engine Landin SEO- 12 readers -
  • Fixing historical redirects using Wayback Machine APIs

    … referring domains were recovered, according to Ahrefs. Normally, when I see sudden spikes like this in Ahrefs, I would start looking for spam, but in this case, it’s just recovering links to pages on previous versions of the website that haven’t existed in a while. How long would it take to get those links with a link-building campaign versus…

    Search Engine Landin SEO- 8 readers -
  • Search competitor analysis: backlinks, keywords and pages

    … author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andrew Dennis is a Content Marketing Specialist at Page One Power and a Staff Writer for Linkarati. As a Staff Writer at Linkarati Andrew gets to explore the ever-changing and exciting world of SEO on a daily basis. When he’s not writing about link building and SEO, you’ll find him attending and/or watching live sporting events. Andrew remains confident that he will see a Detroit Lions Super Bowl victory before he dies. …

    Search Engine Landin SEO- 11 readers -
  • 6 e-commerce link building tactics that still work in 2016

    … With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building links. But where do I…

    Search Engine Landin SEO- 14 readers -
  • Optimizing your internal link structure

    … Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking…

    Dave Davies/ Search Engine Landin SEO- 14 readers -
  • How to follow up on link requests

    … time, one of my link builders asked me, “How do I know when to stop following up?” All of this made me realize that there really is a lot to the art of the follow-up — so let’s dig in. Note: Keep in mind that I’m writing about follow-up in this article, not initial outreach or contact. The art of the follow-up Here’s one very interesting tidbit…

    Julie Joyce/ Search Engine Landin SEO- 9 readers -
  • Using popular culture to drive local positioning

    … of the Broncos increased inbound links to the site, and citations soared as community excitement built around the campaign. Domain authority jumped. This helped elevate rankings in the search space, along with overall optimized content including videos and expanding on-site keywords. By fusing the timeliness of the Broncos’ success with local marketing…

    Search Engine Landin SEO- 11 readers -
  • Link profile analysis: How to prevent penalties by being proactive

    … in a day, and neither was a high-quality link profile. A general rule of thumb is that Google will expect you to spend at least as much time removing the bad links as you spent creating them. In addition, I recommend setting up your link remediation activities to occur in regular intervals. If you find that your link profile is getting massive…

    Search Engine Landin SEO- 10 readers -
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