Link Building: General

    • The role of traditional public relations in SEO

      If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR). This is because over the last few years, Google has minimized the effects of easily gameable ranking signals and refined their algorithm to better represent user experience.

      Search Engine Landin SEO- 18 readers -
    • What link builders really want you to know

      Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building. It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers. After doing this for so many years, I can tell you that the summer months can be really, really difficult.

      Julie Joyce/ Search Engine Landin SEO- 16 readers -
  • Want more links? Be more likable.

    … One of the things I like best about link building is that it really is as much art as it is science, if not more so. I do roll my eyes when people talk about “relationship building” — and I roll them when I write about it, too — but in many ways, it really is all about that. If you can’t make webmasters like you and what you’re proposing…

    Julie Joyce/ Search Engine Landin SEO- 13 readers -
  • Relevance vs. authority: Which link has more value? (Part 1)

    … relevance site that might get me/my client tons of traffic, but little-to-no conversions. “If your SEO/Digital Marketing efforts aim to help a company grow and increase its conversions, then you should choose a website that has more relevance, and it’s ok if the website has low authority. Obviously, you also have to make sure that the link profile…

    Search Engine Landin SEO- 20 readers -
  • Content and links: It really does take a village

    … I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involvement from various people. Sometimes that extra…

    Julie Joyce/ Search Engine Landin SEO Content- 16 readers -
  • 4 tips to maximize content marketing performance

    … Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands…

    Search Engine Landin SEO Content- 33 readers -
  • Link building: Preliminary research and analysis

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 13 readers -
  • 5 quick SEO wins for new clients

    … the highest. So think about it this way: the top ranking pieces of blog content are on average around 2200-2500 words long. “So you work hard to ensure that the topic you are writing about is jam packed with pure value content in your blog posts. Well then, the exact same rules that apply to long-form blog content, [hold] true for your marketing sales…

    Search Engine Landin SEO- 20 readers -
  • Contributor, beware of PageRank-hoarding publishers

    …-earned “link love” to drive up your Google rankings. Well, unfortunately, depending on where it was published, you may be waiting a long time. Let me let you in on a dirty little secret: publishing your content on many popular sites gives you zero SEO benefit. Huffington Post changes the game Last year, The Huffington Post, a popular site…

    Stephan Spencer/ Search Engine Landin SEO- 22 readers -
  • 4 major barriers to being linkable

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Julie Joyce/ Search Engine Landin SEO- 14 readers -
  • Selling the value of link building to management

    … this: Search is the largest marketing channel online. Links are a primary signal in organic search. Your current resources are tied into technical and on-page SEO. To continue to gain in search visibility, you need to invest in links. Reinforce how your SEO goals support overarching business goals — after all, you’re selling the goals link…

    Search Engine Landin SEO- 20 readers -
  • Link free or die

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Julie Joyce/ Search Engine Landin SEO Google- 14 readers -
  • Organic traffic & link building for small businesses

    … and target the commercial search terms that matter to them. There is still a creative element required here, but my goal is to provide a simple strategy that small businesses can use to help build their authority and improve their overall organic search visibility. How important are links in 2017? In the most recent Search Engine Ranking Factors…

    Search Engine Landin SEO- 23 readers -
  • Broken link building made easy

    … I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods…

    Search Engine Landin SEO- 16 readers -
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