Link Building: Paid Links

  • 9 hard truths about links

    … thought were paid, but they turned out not to have been. I’m sure we’ve all seen links that we thought were editorially given, but, in reality, they were paid. There are very clever people in SEO and link development, and you can bet that you can’t always outsmart them. There are some obvious clues that a link was paid for, of course, but I…

    Julie Joyce/ Search Engine Landin SEO- 18 readers -
  • Beware of shady link schemes from black-hat SEOs

    … client forwarded the email to me asking if this is a good opportunity. My immediate response as an SEO was the following: Okay, it wasn’t that dramatic — but I definitely advised the client that this is not a good opportunity, as it violates Google’s quality guidelines. In fact, Google has called out this exact tactic as an example of a spammy link…

    Search Engine Landin SEO- 13 readers -
  • Google May Have Penalized Another Underground Link Network

    … Back in March 2013, Google seeing reports in various “black hat” SEO forums that their web site rankings in Google have dramatically fallen overnight. It seems, based on the reports I am reading, that the commonality between all the websites is that they were all using a link network named SAPE. SAPE was previously targeted by Google in March…

    Barry Schwartz/ Search Engine Landin SEO Google- 17 readers -
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