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  • 5 Facebook Bidding Tactics to Beat Your Competition

    … are looking to drive sales with a larger audience–say 1 percent to 3 percent lookalike audience of website clicks–you will want optimize for “Conversions” and then test automatic bidding vs, manual bidding in an A/B test. You should manually bid off of what a conversion is worth to you. If you are looking for straight sales with a smaller…

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