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“Sean, I’m gonna be honest with you mate.” He said through a series of half-smiles. I knew there was something wrong – and I knew it way before this meeting. “I’m really not happy with the quality of links I’ve been getting.” Yep, he was right. I’ve been out of the linkbuilding team of my own company since over 3 years ago.
… Links have been under fire for years. And while I'm someone who provides link development services, I've never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I'd be absolutely gleeful. Links, while important, aren't the alpha and the omega of SEO. I think…