Link Week Column

  • Link campaigns: Strategy development and review

    … your link campaign now. To prepare for your link campaign and piece together a link strategy: Perform an SEO audit. Review current links. Analyze competitors. Prospect for fresh links. These four pillars of research and analysis will dictate strategy and lead to success in your link-building campaign. 1. Perform an SEO audit Website audits should…

    Search Engine Landin SEO- 12 readers -
  • Link building is (specialized) marketing

    …Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. The post Link building is (specialized) marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land -
  • Why link outreach teams have the most difficult job in the agency

    … guaranteed due to the paid media nature of the platforms. It would take off some of the pressure of earned content distribution. Unfortunately, case studies where these have demonstrated delivering SEO benefit are few, and they now have lower-quality inventory and are filled with “clickbait” casino and weightless adverts. Paid distribution has a purpose…

    Search Engine Landin SEO- 16 readers -
  • How to avoid an outbound link penalty from Google

    … Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied…

    Search Engine Landin Affiliate SEO Google How To's- 18 readers -
  • 9 hard truths about links

    … Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of them are awful, full of bad advice. However, the biggest thing that bugs me about link-building advice is this: a lot of it pretends to offer guarantees. People talk about how to Penguin-proof sites…

    Julie Joyce/ Search Engine Landin SEO- 11 readers -
  • I’ll stop the world and link with you

    … emails that use flashing emojis, have grammatical or spelling errors or seem dangerous. Regarding the content of the email, it has to mean something to me in some way — which leads me to my primary criterion for granting a link: The content, no matter what it is, has to be useful and relevant to something I’m writing. Let’s look at a few links…

    Julie Joyce/ Search Engine Landin SEO- 10 readers -
  • Give Google a break: Tackling paid links is harder than you may think

    … is in many cases unjustified, as people often take too simplistic a view of the task at hand for the search engine. Detecting and dealing with paid links is a lot harder than many people think, and there are likely good reasons why Google took longer than hoped to release the next iteration of Penguin. Here are some of the challenges Google may…

    Search Engine Landin SEO Google- 13 readers -
  • Content and SEO: Building linkable content

    … also share your content plan and goals with them and explain why your piece will genuinely benefit the greater community. Example content: The Most Creative Link Building Post Ever by Jon Cooper Jon Cooper of Point Blank SEO put together one of the best link-building roundups in the SEO industry. Cooper contacted 50+ legitimate experts from…

    Search Engine Landin SEO Content- 19 readers -
  • The immediate results of link building

    … In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and share our data here…

    Conrad Saam/ Search Engine Landin SEO- 12 readers -
  • When to end your client/link provider relationship

    … It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is that they know they need links, but they don’t have enough time to devote to the process. That is true for business owners, webmasters, marketing managers, SEOs, and even link builders! Because of my extensive…

    Julie Joyce/ Search Engine Landin SEO- 12 readers -
  • Fixing historical redirects using Wayback Machine APIs

    … redirects that were never done (or dropped over time) from old pages on a website that had accumulated links and aren’t properly transferring signals to the current pages. You’re recovering value that already belongs to your website but was lost. In all of my years doing SEO, I would say that fixing redirects has been one of the most powerful tactics…

    Search Engine Landin SEO- 9 readers -
  • 6 e-commerce link building tactics that still work in 2016

    … With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building links. But where do I…

    Search Engine Landin SEO- 14 readers -
  • Optimizing your internal link structure

    … Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking…

    Dave Davies/ Search Engine Landin SEO- 18 readers -
  • How to follow up on link requests

    … time, one of my link builders asked me, “How do I know when to stop following up?” All of this made me realize that there really is a lot to the art of the follow-up — so let’s dig in. Note: Keep in mind that I’m writing about follow-up in this article, not initial outreach or contact. The art of the follow-up Here’s one very interesting tidbit…

    Julie Joyce/ Search Engine Landin SEO- 10 readers -
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