Link Week Column

    • Content and SEO: Building linkable content

      In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content types that typically attract lin ...

      Search Engine Landin SEO Content- 17 readers -
    • Give Google a break: Tackling paid links is harder than you may think

      Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long? I’d argue that criticism directed at Google is in many cases unjustified, as p ...

      Search Engine Landin SEO Google- 12 readers -
  • I’ll stop the world and link with you

    I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize. The latest outreach email that really grabbed my attention had several things going for it: First, it was very personalized but not over-the-top stalky.

    Julie Joyce/ Search Engine Land- 9 readers -
  • The immediate results of link building

    … In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and share our data here…

    Conrad Saam/ Search Engine Landin SEO- 7 readers -
  • When to end your client/link provider relationship

    …. 2. They don’t listen to your feedback about the links they build. If you don’t like a link and explain the reasons why, but all they do is push back without taking your feedback into account, that’s something that probably won’t change. One instance might not be a big deal. If you’re unhappy with several links they’re building…

    Julie Joyce/ Search Engine Landin SEO- 9 readers -
  • Fixing historical redirects using Wayback Machine APIs

    … referring domains were recovered, according to Ahrefs. Normally, when I see sudden spikes like this in Ahrefs, I would start looking for spam, but in this case, it’s just recovering links to pages on previous versions of the website that haven’t existed in a while. How long would it take to get those links with a link-building campaign versus…

    Search Engine Landin SEO- 5 readers -
  • 6 e-commerce link building tactics that still work in 2016

    … With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building links. But where do I…

    Search Engine Landin SEO- 11 readers -
  • Optimizing your internal link structure

    … Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking…

    Dave Davies/ Search Engine Landin SEO- 12 readers -
  • How to follow up on link requests

    … time, one of my link builders asked me, “How do I know when to stop following up?” All of this made me realize that there really is a lot to the art of the follow-up — so let’s dig in. Note: Keep in mind that I’m writing about follow-up in this article, not initial outreach or contact. The art of the follow-up Here’s one very interesting tidbit…

    Julie Joyce/ Search Engine Landin SEO- 6 readers -
  • Link profile analysis: How to prevent penalties by being proactive

    … penalty email, they scramble to analyze their site’s backlink profile. They find they have indulged in one too many link exchanges or article marketing techniques. Depending on how bad it is, it can take weeks or even months to clean up the link profile before submitting a reconsideration request. At a past employer, I spent almost eight months…

    Search Engine Landin SEO- 8 readers -
  • Link prospecting tips and tricks

    … There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves — so if you want to enter into the SEO field (or need to bolster your own site’s link profile), it often means trial and error. Due to the lack of formal education available, it’s vital…

    Search Engine Landin SEO- 8 readers -
  • The art of link building: Why creating connections is the key to success

    … to ranking any site is building backlinks. The link is the conduit between one person and another. While the art of link acquisition may be somewhat controversial, those who do it the right way not only earn better rankings, but also build better relationships. Not all links are created equal. This simple phrase is becoming kind of a cliché in our…

    Search Engine Landin SEO- 9 readers -
  • Using spark files for content creation

    … for that particular client. But I’d been thinking about writing an article where I highlighted real-life examples of how businesses were implementing creative ideas with great success, and my client notes turned out to be great source material for that content. What started out as help for a client ended up being help for my own business, as I received…

    Julie Joyce/ Search Engine Landin SEO Content- 6 readers -
  • 13 link opportunities to pursue now

    … Link acquisition is hard. There are a number of unique challenges in link building, which are made even more difficult since most SEO programs only allocate a small portion of their budget to link building. Links are still not guaranteed, even when you have incredible, compelling content to share. According to a study conducted by BuzzSumo…

    Search Engine Landin SEO- 15 readers -
  • Beware of shady link schemes from black-hat SEOs

    … Spam team manually reviews your backlink profile and places a penalty on your site. To remove a manual penalty, you must work to remove or disavow spammy backlinks and then file a reconsideration request — a process that can take weeks or months. Google Webmaster Trend Analyst John Mueller said last year that your focus should not be on link…

    Search Engine Landin SEO- 8 readers -
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