Link Week Column

    • Fix your outbound link problem in a single workday

      Links are the foundation of Google’s algorithm. A naïve reading of the algorithm suggests that you shouldn’t link to anybody else, ever. It turns out that’s not at all true. But your outbound links play an important role in your ability to turn up in the SERPs. Let’s make sure your outbound link game is on point. Follow the steps below and get yourself situated today.

      Pratik Dholakiya/ Search Engine Landin SEO- 14 readers -
    • What link builders really want you to know

      Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building. It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers. After doing this for so many years, I can tell you that the summer months can be really, really difficult.

      Julie Joyce/ Search Engine Landin SEO- 18 readers -
    • Did you know? Google sees JavaScript links you don’t

      Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted HTML elements listed within a given page’s source code.

      Search Engine Landin SEO Google- 6 readers -
  • Why mistakes make you a better link builder

    … thread for the link. So, I happened to see the conversation. I doubt you will be surprised to learn that I was floored. We’re not talking broken link building here. Maybe that was the idea, but this was ugly stuff. I’ve recently been contacted by someone asking if I’d remove a link in an old article on this very site and add their newer, better one…

    Julie Joyce/ Search Engine Landin SEO- 8 readers -
  • The role of traditional public relations in SEO

    … If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR). This is because over the last few years, Google has minimized the effects of easily gameable ranking signals and refined their algorithm to better represent user experience. In other…

    Search Engine Landin SEO- 19 readers -
  • Want more links? Be more likable.

    … One of the things I like best about link building is that it really is as much art as it is science, if not more so. I do roll my eyes when people talk about “relationship building” — and I roll them when I write about it, too — but in many ways, it really is all about that. If you can’t make webmasters like you and what you’re proposing…

    Julie Joyce/ Search Engine Landin SEO- 13 readers -
  • Relevance vs. authority: Which link has more value? (Part 3)

    … opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andrew Dennis is a Content Marketing Specialist at Page One Power and a Staff Writer for Linkarati. As a Staff Writer at Linkarati Andrew gets to explore the ever-changing and exciting world…

    Search Engine Landin SEO- 18 readers -
  • Relevance vs. authority: Which link has more value? (Part 1)

    … that I will be separating them into three categories, and three separate parts: Relevance Authority Varies depending on situation Quick Disclaimer: This is a purely hypothetical debate, as link building is never this black-and-white. I posed this question to tease out the valid points for both sides of the relevance vs. authority argument…

    Search Engine Landin SEO- 21 readers -
  • Content and links: It really does take a village

    … I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involvement from various people. Sometimes that extra…

    Julie Joyce/ Search Engine Landin SEO Content- 17 readers -
  • 4 tips to maximize content marketing performance

    … Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands…

    Search Engine Landin SEO Content- 34 readers -
  • Link building: Preliminary research and analysis

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 13 readers -
  • Contributor, beware of PageRank-hoarding publishers

    …-earned “link love” to drive up your Google rankings. Well, unfortunately, depending on where it was published, you may be waiting a long time. Let me let you in on a dirty little secret: publishing your content on many popular sites gives you zero SEO benefit. Huffington Post changes the game Last year, The Huffington Post, a popular site…

    Stephan Spencer/ Search Engine Landin SEO- 24 readers -
  • 4 major barriers to being linkable

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Julie Joyce/ Search Engine Landin SEO- 14 readers -
  • Selling the value of link building to management

    … There is a never-ending issue all SEOs must face: fighting for budget. I’ve found this to be especially true when it comes to link building. SEO, although technical in nature, can be explained in real-world measures to upper management. There’s data, traffic levels, technical configurations and on-site elements directly in your control…

    Search Engine Landin SEO- 20 readers -
  • Link free or die

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Julie Joyce/ Search Engine Landin SEO Google- 15 readers -
  • Broken link building made easy

    … providing value to the webmaster, helping them clean up their website and the web in general, while also building links to your website. Broken link building isn’t a new tactic, but with the explosive growth of the web in recent years and new website technologies and redesigns, the number of broken links is increasing. I’m surprised this type of link…

    Search Engine Landin SEO- 18 readers -
  • Missed link-building opportunities: Reclaiming broken links

    …, but they also represent potential inbound links that are now broken and lost. Or can those links be reclaimed? I have two techniques you might want to try. Reclaiming broken links with Google Search Console Google Search Console is free, making it a popular choice for attaining link information about a website. However, as Russ Jones, principal search…

    Janet Driscoll Miller/ Search Engine Landin SEO- 26 readers -
Get the top posts daily into your mailbox!
More from around the web