Link Week Column

    • 5 steps to creating a more efficient link-building campaign

      Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns with little to no structure, and I’ve ru ...

      Search Engine Landin SEO- 19 readers -
    • Fake news! How to recognize bad advice in link building and SEO

      I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in a subject — so you do need to be careful trusting information without backup sources.

      Julie Joyce/ Search Engine Landin SEO- 11 readers -
  • How to improve your SEO with user-friendly interlinking

    At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running a massive content marketing initiative with no central internal linking strategy in place had limi ...

    Search Engine Land- 28 readers -
  • Did you know? Google sees JavaScript links you don’t

    … Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted HTML elements listed within a given page’s…

    Search Engine Landin SEO Google- 15 readers -
  • Why mistakes make you a better link builder

    … thread for the link. So, I happened to see the conversation. I doubt you will be surprised to learn that I was floored. We’re not talking broken link building here. Maybe that was the idea, but this was ugly stuff. I’ve recently been contacted by someone asking if I’d remove a link in an old article on this very site and add their newer, better one…

    Julie Joyce/ Search Engine Landin SEO- 17 readers -
  • Fix your outbound link problem in a single workday

    … an idea of what to trim. As a general rule, these are the kinds of sitewide links you may want to keep: Links to your social media profiles — provided you’re strategic about this, the profiles are active, and you aren’t listing dozens of profiles. You should consider a link to a dedicated page on your site listing all of your properties if you have…

    Pratik Dholakiya/ Search Engine Landin SEO- 16 readers -
  • What link builders really want you to know

    … Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building. It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers. After doing this for so many years, I can tell you that the summer months can be really, really…

    Julie Joyce/ Search Engine Landin SEO- 23 readers -
  • The role of traditional public relations in SEO

    … in plugins or themes and more. The only type remaining as valuable and effective over the long term are the proverbial Holy Grail of link building: natural editorial links from high-traffic, authoritative websites. And therein lies the challenge: How do we earn these coveted editorial links? Well, it’s a two-part equation. The first part is to produce…

    Search Engine Landin SEO- 19 readers -
  • Want more links? Be more likable.

    … One of the things I like best about link building is that it really is as much art as it is science, if not more so. I do roll my eyes when people talk about “relationship building” — and I roll them when I write about it, too — but in many ways, it really is all about that. If you can’t make webmasters like you and what you’re proposing…

    Julie Joyce/ Search Engine Landin SEO- 13 readers -
  • Relevance vs. authority: Which link has more value? (Part 3)

    … I would value (as a blanket statement) authority over relevancy. “Why? A high-authority site tends to have a much broader ‘relevancy umbrella’ anyways, but the value is (or should be) obvious and immediate to anyone with an SEO background regardless of the number of themes being covered through the various categories of a site. Relevancy takes…

    Search Engine Landin SEO- 19 readers -
  • Relevance vs. authority: Which link has more value? (Part 1)

    … that I will be separating them into three categories, and three separate parts: Relevance Authority Varies depending on situation Quick Disclaimer: This is a purely hypothetical debate, as link building is never this black-and-white. I posed this question to tease out the valid points for both sides of the relevance vs. authority argument…

    Search Engine Landin SEO- 25 readers -
  • Content and links: It really does take a village

    … I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involvement from various people. Sometimes that extra…

    Julie Joyce/ Search Engine Landin SEO Content- 21 readers -
  • 4 tips to maximize content marketing performance

    … Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands…

    Search Engine Landin SEO Content- 35 readers -
  • Link building: Preliminary research and analysis

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: Pick your favorite event and attend! http ...

    Search Engine Landin SEO- 15 readers -
  • Contributor, beware of PageRank-hoarding publishers

    …-earned “link love” to drive up your Google rankings. Well, unfortunately, depending on where it was published, you may be waiting a long time. Let me let you in on a dirty little secret: publishing your content on many popular sites gives you zero SEO benefit. Huffington Post changes the game Last year, The Huffington Post, a popular site…

    Stephan Spencer/ Search Engine Landin SEO- 26 readers -
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