Link Week Column

  • How to increase B2B traffic by 192% in five months

    …Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client. The post How to increase B2B traffic by 192% in five months appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO How To's- 15 readers -
  • 10 ways to generate links with online influencers

    …Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Search Engine Landin SEO- 11 readers -
  • 3 ways to improve link equity distribution and capture missed opportunities

    … There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to be an obsession…

    Search Engine Landin SEO- 14 readers -
  • Fake news! How to recognize bad advice in link building and SEO

    … I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in a subject — so you do need to be careful trusting information without…

    Julie Joyce/ Search Engine Landin SEO- 14 readers -
  • 5 steps to creating a more efficient link-building campaign

    … Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some link-building campaigns…

    Search Engine Landin SEO- 24 readers -
  • How to improve your SEO with user-friendly interlinking

    … structure provides SEO and user experience (UX) value for your website. Here are some highlights of internal link functionality: Opens pathways to web pages previously less accessible to search engine spiders. Helps organize web pages categorically based on the keyword used in the link’s URL and anchor text. Improves user navigation by providing further…

    Search Engine Landin SEO How To's- 28 readers -
  • Did you know? Google sees JavaScript links you don’t

    … Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted HTML elements listed within a given page’s…

    Search Engine Landin SEO Google- 17 readers -
  • Why mistakes make you a better link builder

    … thread for the link. So, I happened to see the conversation. I doubt you will be surprised to learn that I was floored. We’re not talking broken link building here. Maybe that was the idea, but this was ugly stuff. I’ve recently been contacted by someone asking if I’d remove a link in an old article on this very site and add their newer, better one…

    Julie Joyce/ Search Engine Landin SEO- 18 readers -
  • Fix your outbound link problem in a single workday

    … to the batch analysis page, all you need to do is paste your link URLs into the box and click “Start Analysis.” When the analysis is finished, sort ascending by “DR,” which stands for “domain rank.” Your links will be listed from least to most authoritative. Now it’s time to start cutting your low-authority links. Let’s be careful in our language here…

    Pratik Dholakiya/ Search Engine Landin SEO- 17 readers -
  • What link builders really want you to know

    … Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building. It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers. After doing this for so many years, I can tell you that the summer months can be really, really…

    Julie Joyce/ Search Engine Landin SEO- 24 readers -
  • The role of traditional public relations in SEO

    … in plugins or themes and more. The only type remaining as valuable and effective over the long term are the proverbial Holy Grail of link building: natural editorial links from high-traffic, authoritative websites. And therein lies the challenge: How do we earn these coveted editorial links? Well, it’s a two-part equation. The first part is to produce…

    Search Engine Landin SEO- 21 readers -
  • Want more links? Be more likable.

    … Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. Julie began working in search marketing in 2002 and soon became head of search for a small IT firm. Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world. …

    Julie Joyce/ Search Engine Landin SEO- 13 readers -
  • Relevance vs. authority: Which link has more value? (Part 3)

    … Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really tease out the argument of relevance versus authority, I asked industry experts the following question: “All other metrics being equal, would you rather have a high-authority link with lower relevance…

    Search Engine Landin SEO- 19 readers -