Link Week Column

    • Relevance vs. authority: Which link has more value? (Part 1)

      Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Both authority and relevance should be part of the overall evaluation of a given link. In an ideal world, every link we secure would be from sites that are both authoritative and highly relevant to our own site.

      Search Engine Landin SEO- 17 readers -
    • Want more links? Be more likable.

      One of the things I like best about link building is that it really is as much art as it is science, if not more so. I do roll my eyes when people talk about “relationship building” — and I roll them when I write about it, too — but in many ways, it really is all about that. If you can’t make webmasters like you and what you’re proposing, you’re not going to get those links.

      Julie Joyce/ Search Engine Landin SEO- 12 readers -
  • Relevance vs. authority: Which link has more value? (Part 3)

    … opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andrew Dennis is a Content Marketing Specialist at Page One Power and a Staff Writer for Linkarati. As a Staff Writer at Linkarati Andrew gets to explore the ever-changing and exciting world…

    Search Engine Landin SEO- 14 readers -
  • Content and links: It really does take a village

    … I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involvement from various people. Sometimes that extra…

    Julie Joyce/ Search Engine Landin SEO Content- 14 readers -
  • 4 tips to maximize content marketing performance

    … Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands…

    Search Engine Landin SEO Content- 30 readers -
  • Link building: Preliminary research and analysis

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 12 readers -
  • Contributor, beware of PageRank-hoarding publishers

    …-earned “link love” to drive up your Google rankings. Well, unfortunately, depending on where it was published, you may be waiting a long time. Let me let you in on a dirty little secret: publishing your content on many popular sites gives you zero SEO benefit. Huffington Post changes the game Last year, The Huffington Post, a popular site…

    Stephan Spencer/ Search Engine Landin SEO- 19 readers -
  • 4 major barriers to being linkable

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Julie Joyce/ Search Engine Landin SEO- 14 readers -
  • Selling the value of link building to management

    … this: Search is the largest marketing channel online. Links are a primary signal in organic search. Your current resources are tied into technical and on-page SEO. To continue to gain in search visibility, you need to invest in links. Reinforce how your SEO goals support overarching business goals — after all, you’re selling the goals link…

    Search Engine Landin SEO- 18 readers -
  • Link free or die

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Julie Joyce/ Search Engine Landin SEO Google- 13 readers -
  • Broken link building made easy

    … I see questions on forums every day from people asking how they can build links to their website. There are many ways to build links, but there’s one tactic in particular that I believe deserves a modern update: broken link building. Rather than declaring something dead or saying it doesn’t work, SEOs should be working on improving methods…

    Search Engine Landin SEO- 15 readers -
  • Missed link-building opportunities: Reclaiming broken links

    …, but they also represent potential inbound links that are now broken and lost. Or can those links be reclaimed? I have two techniques you might want to try. Reclaiming broken links with Google Search Console Google Search Console is free, making it a popular choice for attaining link information about a website. However, as Russ Jones, principal search…

    Janet Driscoll Miller/ Search Engine Landin SEO- 22 readers -
  • Seasonal and holiday link building

    … work throughout the year. You need to launch your link campaign long before a holiday to reap the rewards when interest peaks. At Page One Power, we often have prospects contact us asking to start a link campaign one month before a major holiday, in hopes of securing more traffic and conversions. We have to explain that the campaign would be better…

    Search Engine Landin SEO- 18 readers -
  • How to go above and beyond with your content

    … thing, if you have content that doesn’t stand out for having all it could have, you’re opening yourself up to potentially losing that link to someone else. It’s like broken link building, really. “We noticed you have a link to X piece, but our Y piece actually gives more information — so would you think about replacing the old link with ours?” I…

    Julie Joyce/ Search Engine Landin SEO Content How To's- 19 readers -
  • How to build links without creating content: 5 examples

    … Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource…

    Search Engine Landin SEO Content How To's- 31 readers -
  • 17 link resolutions for 2017

    … take every single opportunity to get a link I feel bad about saying no to people who ask me to contribute to a roundup post, for example, but I don’t have the time or the desire to contribute to 10 a week. In some cases, the sites are brand-new and make me a bit nervous — and if I don’t want my link there, I’m not going to bother. Be picky. Just…

    Julie Joyce/ Search Engine Landin SEO- 40 readers -
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