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… Podcast: Play in new window | Download There is obviously not a shortage of content, conversations and brands begging for your attention. Brands and the smart marketers within them are quickly learning that they are media. It’s easy for brands to hop on Facebook, LinkedIn, Instagram and Twitter to start blasting noise. The opportunity…
Sometimes, it seems like Facebook is Gretchen from “Mean Girls.” Just like Gretchen was trying to make “Fetch” happen, Facebook keeps trying to make “Facebook marketing for B2B” happen. But Facebook has a few things going against it – mainly that a lot of corporate Facebook posts don’t actually appear in a user’s news feed. On average, about 16% of your fans see your posts.
… A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Passbook Redux: Amazon Copies Apple’s Underwhelming Digital Wallet (Pando) Amazon has released a beta version of a wallet application meant to give Android users an easy way to manage their gift cards, loyalty cards, and payment information…