Linkedin Advertising

  • The Ultimate Guide To LinkedIn’s Ad Units

    January 5, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, ...

    PPC Hero- 24 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    … with an inventory severely limited compared to that of other social networks. In order to ensure there is value in such an investment, self-select after meeting the following requirements: Available Budget – LinkedIn is a true asset for clients seeking highly targeted expansion. High Funnel Expectations – Like all non-retargeting display advertising…

    PPC Heroin Social Paid Search Display- 18 readers -
  • How to Advertise on LinkedIn

    … Are you looking for more leads from LinkedIn? Want to use LinkedIn ads to help? LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message. In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business. Discover…

    Kristi Hines/ Social Media Examinerin How To's- 17 readers -
  • 3 Ways LinkedIn Advertising is Different Than Other Paid Social Platforms

    … LinkedIn Advertising gets classified a few ways. It gets called “Paid Social,” but it’s not very social. It gets called “Display,” but it shares very little with other Display channels. No, LinkedIn Advertising is in a world of its own – and for good reason. Not Really Paid Social Although LinkedIn is technically considered a social media…

    Search Engine Journal- 6 readers -
  • Getting Started with LinkedIn Ads

    … tabs for Campaigns, Reporting, Billing, and Settings (also a Users tab for business accounts). The date range is in the upper right as you’re probably familiar with and then you have a performance graph and campaign list. Here’s what it looks like: As you can see, we’ll start with the “Create new campaign” link. You have two options…

    Robert Brady/ PPC Heroin Paid Search- 5 readers -
  • How to Target Ads on Twitter and LinkedIn

    … content— you can also target ads for A/B testing previous campaigns too. What do you think? Have you used promoted tweets or sponsored updates? Did you see an increase in qualified leads? Leave your comments below. Tweet Tags: jeremy durant, linkedin ad, linkedin ad targeting, linkedin advertising, linkedin sponsored update, linkedin tactic, twitter ad, twitter ad targeting, twitter advertising, twitter promoted tweet, twitter tactic …

    Social Media Examinerin Social- 19 readers -
  • Social Advertising: Which Method is Right for You?

    …, the feature is not as popular as Promoted Tweets or Accounts, and would be best used by larger brands. Social Advertising on LinkedIn Once you've tackled the most "social" of social platforms, it might be in your business' best interest to explore LinkedIn advertisements. LinkedIn is suited for B2B as well as B2C advertising, however given the nature…

    Pamela Nichols/ ROI Factor Blogin Social- 19 readers -