Linkedin Advertising

  • The Ultimate Guide To LinkedIn’s Ad Units

    … advertising on LinkedIn’s PPC platform, you’ll want to understand the ad units available to you. Ad Units There are 3 different ad units that are available to you through the self-service platform on LinkedIn: Sponsored Content Text Ads Sponsored InMail Each ad type requires its own campaign (i.e. Can’t launch Text Ads into a Sponsored Content campaign…

    PPC Heroin Paid Search- 31 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    … their budgets on LinkedIn over the next 12 months. During that same time period, it is safe to expect some major developments to the platform following its acquisition by Microsoft. With this in mind, we’ve outlined a complete beginners guide that will help you tap into the potential of LinkedIn ads. Finding The Right Fit Simply put, LinkedIn Ads…

    PPC Heroin Social Paid Search Display- 23 readers -
  • How to Advertise on LinkedIn

    … Are you looking for more leads from LinkedIn? Want to use LinkedIn ads to help? LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message. In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business. Discover…

    Kristi Hines/ Social Media Examinerin How To's- 17 readers -
  • 3 Ways LinkedIn Advertising is Different Than Other Paid Social Platforms

    … LinkedIn Advertising gets classified a few ways. It gets called “Paid Social,” but it’s not very social. It gets called “Display,” but it shares very little with other Display channels. No, LinkedIn Advertising is in a world of its own – and for good reason. Not Really Paid Social Although LinkedIn is technically considered a social media…

    Search Engine Journal- 6 readers -
  • Getting Started with LinkedIn Ads

    … opportunity), improve their profile (which is essentially a digital résumé), and vet a future boss or potential employee. They’re focused. So how do you get started advertising to the 313 million LinkedIn users? I’ll take your through it one step at a time. Creating Your First Campaigns The LinkedIn dashboard is pretty straight-forward. You’ve got…

    Robert Brady/ PPC Heroin Paid Search- 6 readers -
  • How to Target Ads on Twitter and LinkedIn

    … content— you can also target ads for A/B testing previous campaigns too. What do you think? Have you used promoted tweets or sponsored updates? Did you see an increase in qualified leads? Leave your comments below. Tweet Tags: jeremy durant, linkedin ad, linkedin ad targeting, linkedin advertising, linkedin sponsored update, linkedin tactic, twitter ad, twitter ad targeting, twitter advertising, twitter promoted tweet, twitter tactic …

    Social Media Examinerin Social- 24 readers -
  • Social Advertising: Which Method is Right for You?

    …, the feature is not as popular as Promoted Tweets or Accounts, and would be best used by larger brands. Social Advertising on LinkedIn Once you've tackled the most "social" of social platforms, it might be in your business' best interest to explore LinkedIn advertisements. LinkedIn is suited for B2B as well as B2C advertising, however given the nature…

    Pamela Nichols/ ROI Factor Blogin Social- 23 readers -