Linkedin Advertising

    • The Ultimate Guide To LinkedIn’s Ad Units

      January 5, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, ...

      PPC Heroin Paid Search- 16 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    … October 26, 2016 Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months…

    PPC Heroin Social Paid Search Display- 12 readers -
  • How to Advertise on LinkedIn

    … Are you looking for more leads from LinkedIn? Want to use LinkedIn ads to help? LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message. In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business. Discover…

    Kristi Hines/ Social Media Examinerin How To's- 15 readers -
  • 3 Ways LinkedIn Advertising is Different Than Other Paid Social Platforms

    … LinkedIn Advertising gets classified a few ways. It gets called “Paid Social,” but it’s not very social. It gets called “Display,” but it shares very little with other Display channels. No, LinkedIn Advertising is in a world of its own – and for good reason. Not Really Paid Social Although LinkedIn is technically considered a social media…

    Search Engine Journal- 6 readers -
  • Getting Started with LinkedIn Ads

    … LinkedIn is one of the most underappreciated PPC platforms today for 2 reasons. First, the awesome targeting capabilities. You can target by geography, job function, job title, job seniority, company, industry, gender, age, skills and groups. Since LinkedIn users create very detailed profiles to help their professional networking…

    Robert Brady/ PPC Heroin Paid Search- 4 readers -
  • How to Target Ads on Twitter and LinkedIn

    … content— you can also target ads for A/B testing previous campaigns too. What do you think? Have you used promoted tweets or sponsored updates? Did you see an increase in qualified leads? Leave your comments below. Tweet Tags: jeremy durant, linkedin ad, linkedin ad targeting, linkedin advertising, linkedin sponsored update, linkedin tactic, twitter ad, twitter ad targeting, twitter advertising, twitter promoted tweet, twitter tactic …

    Social Media Examinerin Social- 15 readers -
  • Social Advertising: Which Method is Right for You?

    …, the feature is not as popular as Promoted Tweets or Accounts, and would be best used by larger brands. Social Advertising on LinkedIn Once you've tackled the most "social" of social platforms, it might be in your business' best interest to explore LinkedIn advertisements. LinkedIn is suited for B2B as well as B2C advertising, however given the nature…

    Pamela Nichols/ ROI Factor Blogin Social- 15 readers -