Linkedin Advertising

  • The Ultimate Guide To LinkedIn’s Ad Units

    … advertising on LinkedIn’s PPC platform, you’ll want to understand the ad units available to you. Ad Units There are 3 different ad units that are available to you through the self-service platform on LinkedIn: Sponsored Content Text Ads Sponsored InMail Each ad type requires its own campaign (i.e. Can’t launch Text Ads into a Sponsored Content campaign…

    PPC Heroin Paid Search- 28 readers -
  • Linking Up With LinkedIn: A Beginner’s Guide

    … with an inventory severely limited compared to that of other social networks. In order to ensure there is value in such an investment, self-select after meeting the following requirements: Available Budget – LinkedIn is a true asset for clients seeking highly targeted expansion. High Funnel Expectations – Like all non-retargeting display advertising…

    PPC Heroin Social Paid Search Display- 22 readers -
  • How to Advertise on LinkedIn

    … Are you looking for more leads from LinkedIn? Want to use LinkedIn ads to help? LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message. In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business. Discover…

    Kristi Hines/ Social Media Examinerin How To's- 17 readers -
    Earlier about the same topic:
  • 3 Ways LinkedIn Advertising is Different Than Other Paid Social Platforms

    … of the above, but it really stands in a class of its own, which it deserves. According to research by consultant Hutch Carpenter, 72% of the Fortune 1000 are B2B, and yet it is a difficult market to reach because there are very few places where business data is aggregated in a complete enough way. LinkedIn just happens to have the best business data, which…

    Search Engine Journal- 6 readers -
  • Getting Started with LinkedIn Ads

    … LinkedIn is one of the most underappreciated PPC platforms today for 2 reasons. First, the awesome targeting capabilities. You can target by geography, job function, job title, job seniority, company, industry, gender, age, skills and groups. Since LinkedIn users create very detailed profiles to help their professional networking…

    Robert Brady/ PPC Heroin Paid Search- 6 readers -
  • How to Target Ads on Twitter and LinkedIn

    … content— you can also target ads for A/B testing previous campaigns too. What do you think? Have you used promoted tweets or sponsored updates? Did you see an increase in qualified leads? Leave your comments below. Tweet Tags: jeremy durant, linkedin ad, linkedin ad targeting, linkedin advertising, linkedin sponsored update, linkedin tactic, twitter ad, twitter ad targeting, twitter advertising, twitter promoted tweet, twitter tactic …

    Social Media Examinerin Social- 22 readers -
  • Social Advertising: Which Method is Right for You?

    …, the feature is not as popular as Promoted Tweets or Accounts, and would be best used by larger brands. Social Advertising on LinkedIn Once you've tackled the most "social" of social platforms, it might be in your business' best interest to explore LinkedIn advertisements. LinkedIn is suited for B2B as well as B2C advertising, however given the nature…

    Pamela Nichols/ ROI Factor Blogin Social- 21 readers -
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