Linkedin Marketing

  • A Social Media Marketing Plan in 6 Easy Steps

    … know that social media has transitioned customer satisfaction to a public forum where our potential customers may read about a brand’s missteps. It’s a powerful engine for both the consumer and the business, but it can be frustrating and expensive without a great social media marketing plan. What is a Social Media Marketing Plan? To generate…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • LinkedIn Launches Linkedin Website Demographics

    … international websites. It’s helping us clearly understand if we’re reaching the right audience with our web marketing strategies and also providing clarity about our web audiences throughout the entire customer lifecycle. Bhanu Chawla, Head of Digital Strategy, Cornerstone OnDemand LinkedIn Website Demographics is a major leap forward in helping…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • This is not an Influencer Marketing Strategy, Stop It!

    …. If you think this is a valid influencer marketing strategy – reaching out and interrupting me throughout the day – you’re wrong. Please be respectful of my time. If you’re going to reach out to me personally on social media, do it when I open the door to that conversation. Otherwise, just publish your message as normal – without personally tagging…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Should Brands Take a Stance on Social Issues?

    … This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • How Much Does Outsourcing Social Media Cost?

    …. That requires a talented staff that’s continuously looking for opportunities. Social Media Budgets In this infographic, How to Better Spend Your Social Media Marketing Budget, Salesforce Canada researches the costs of executing a social media strategy. Professional marketing services can run between $4,000 and $7,000 a month. Since your total…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 43 readers -
  • How LinkedIn Uses LinkedIn for Marketing

    … the term “eBook” versus “guide” and guide saw a 100% increase in click-through rate. LinkedIn Sponsored InMail LinkedIn used a dynamic macro to pull the member’s name in the greeting, sent a personalized InMail to raise awareness about their blog and added 1,240 subscribers (a 6% conversion rate). They continuously A/B test subject lines, calls…

    Douglas Karr/ Marketing Technology Blogin How To's- 23 readers -
  • 8 Big Changes To LinkedIn Groups That Will Enhance Your Social

    … landscape. Now is the time for you to revisit your LinkedIn strategy using these new features and enhance your brands social presence. What are your experiences with these changes made to LinkedIn groups? Better, worse or the same? Guest Author: Jenni is VP from Ampliz who focused on business solutions. She writes more about current Marketing…

    Jeffbullas's Blogin Social- 18 readers -
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