Linkedin Marketing

    • 10 Steps to Building an Effective Employee Social Advocacy Program

      While large companies often have fatter budgets and can purchase visibility on social media, I’m really surprised at how few companies enlist the power of their employee-base to assist. We had a great conversation about this with Amy Heiss of Dell, who walked through the incredible results their organizations were achieving through building out an effective employee social advocacy program.

      Douglas Karr/ Marketing Technology Blog- 21 readers -
    • LinkedIn Launches Linkedin Website Demographics

      LinkedIn is breaking out a great new feature in the next coming weeks, LinkedIn Website Demographics. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website Demographics lets you filter your w ...

      Douglas Karr/ Marketing Technology Blog- 22 readers -
  • This is not an Influencer Marketing Strategy, Stop It!

    …. If you think this is a valid influencer marketing strategy – reaching out and interrupting me throughout the day – you’re wrong. Please be respectful of my time. If you’re going to reach out to me personally on social media, do it when I open the door to that conversation. Otherwise, just publish your message as normal – without personally tagging…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Should Brands Take a Stance on Social Issues?

    … be authentic and publicly take on social issues. The Havas Paris / Paris Retail Week Shopper Observer uncovered three trends that stood out in the changing the relationship between brands and French consumers: Consumers believe it’s now the duty of a brand to take a stance on social issues. Consumers want to be personally rewarded by the brands…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 2017 Social Media Marketing Statistics You Can’t Miss!

    … of the population. I digress… let’s get back to social media marketing. It’s big. Are you considering using social media to promote your business in 2017? Need some facts and figures to help you form and execute your strategy? Wordstream shared some fantastic social media marketing stats in this recent post, and we gave it the infographic…

    Douglas Karr/ Marketing Technology Blogin Social- 46 readers -
  • How Much Does Outsourcing Social Media Cost?

    …. That requires a talented staff that’s continuously looking for opportunities. Social Media Budgets In this infographic, How to Better Spend Your Social Media Marketing Budget, Salesforce Canada researches the costs of executing a social media strategy. Professional marketing services can run between $4,000 and $7,000 a month. Since your total…

    Douglas Karr/ Marketing Technology Blogin Social How To's- 43 readers -
  • How LinkedIn Uses LinkedIn for Marketing

    … When it comes to business, I use LinkedIn much more than other social media platforms. Most of my time is spent working my network, but as we continue to grow our audience and sponsorships, I know that I need to leverage other tools within LinkedIn. This infographic from LinkedIn reveals three strategies for marketing on LinkedIn as well…

    Douglas Karr/ Marketing Technology Blogin How To's- 22 readers -
  • 8 Big Changes To LinkedIn Groups That Will Enhance Your Social

    … landscape. Now is the time for you to revisit your LinkedIn strategy using these new features and enhance your brands social presence. What are your experiences with these changes made to LinkedIn groups? Better, worse or the same? Guest Author: Jenni is VP from Ampliz who focused on business solutions. She writes more about current Marketing…

    Jeffbullas's Blogin Social- 18 readers -
  • 4 Reasons LinkedIn Premium Is Good for Marketers

    …, which is a sales prospect management tool.) LinkedIn Premium is an investment, just like any other business tool. Here’s how LinkedIn Premium can help your business. #1: See Everyone Who’s Viewed Your Profile While a free LinkedIn account shows you only the last five people who viewed your profile, a Premium account shows everyone. If more than…

    Viveka Von Rosen/ Social Media Examiner- 38 readers -
  • 7 Costly LinkedIn Publisher Mistakes You Should Never Make

    … LinkedIn Publisher (LinkedIn Pulse) can be a powerful vehicle to share your message and position you as an expert in your field, but only if you use it the right way. When misused, LinkedIn Publisher can damage the perception that current and potential business connections have of you, ultimately affecting your bottom line. Your recent posts…

    Jeffbullas's Blogin Social Content- 22 readers -
  • 7 Ways to Improve Your LinkedIn Company Page

    … seven ways a LinkedIn company page can help your business stand out on LinkedIn. Discover seven ways to improve your company page on LinkedIn. #1: Support Brand Recognition There are two primary visuals to be aware of on your LinkedIn company page: your company logo, which should be consistent on all websites and marketing materials…

    Viveka Von Rosen/ Social Media Examiner- 29 readers -
  • Why You Should Forget About Linkedin

    …. An investment in this area is well worth it in the long run. If we like it or not, the social web has made us all in the business of marketing – full time 24/7. If you have a 24 hour digital sales person, who’s LinkedIn profile isn’t performing, then it’s time to give them the skills they need to start generating interest. Reason 3: You need to stand…

    Jeff Bullas/ Jeffbullas's Blogin Social- 26 readers -
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