Linkedin Marketing

  • Humans Really Have to Get Better at Social Media

    … mind, discuss controversial incidents, or reveal our beliefs. I don’t want my children to live in a world like this. Thanks to Jon Ronson for sharing this important book. Disclosure: I’m utilizing my Amazon affiliate link in this post. Download a Sponsored Marketing Whitepaper: 3 Steps to Building Better Short-Form Video Content A strategy…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Social’s Media’s Road to Longevity under GDPR

    …, Snapchat’s parent company IPO-ing earlier this year. However, from a legislation perspective, the future of social and audience outreach will hinge on clear consent as we see the introduction of General Data Protection Regulation (GDPR) in May next year. Social media will be thrust into the world of opt-in marketing and consumer communication might…

    Marketing Technology Blog- 20 readers -
  • Social Media Customer Service

    …% of people post online after they have a bad customer care experience Tweet This! Best-in-class customer care causes 81% greater annual increase in revenue from customer referrals and the Return on Investment is 30.7%! What’s the ROI of Social Media Customer Service? Companies with the best social customer care experience 92% customer…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • A Social Media Marketing Plan in 6 Easy Steps

    … know that social media has transitioned customer satisfaction to a public forum where our potential customers may read about a brand’s missteps. It’s a powerful engine for both the consumer and the business, but it can be frustrating and expensive without a great social media marketing plan. What is a Social Media Marketing Plan? To generate…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • LinkedIn Launches Linkedin Website Demographics

    … international websites. It’s helping us clearly understand if we’re reaching the right audience with our web marketing strategies and also providing clarity about our web audiences throughout the entire customer lifecycle. Bhanu Chawla, Head of Digital Strategy, Cornerstone OnDemand LinkedIn Website Demographics is a major leap forward in helping…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • This is not an Influencer Marketing Strategy, Stop It!

    …. If you think this is a valid influencer marketing strategy – reaching out and interrupting me throughout the day – you’re wrong. Please be respectful of my time. If you’re going to reach out to me personally on social media, do it when I open the door to that conversation. Otherwise, just publish your message as normal – without personally tagging…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Should Brands Take a Stance on Social Issues?

    … This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
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