Linkedin Publishing

  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 46 readers -
  • Prepublication Blog Post Distribution

    … to streamline production. Rewrite blog posts for LinkedIn Publishing and/or Medium. Dorie Clark, author of Stand Out, found that just republishing articles on LinkedIn extends her reach. (Please note: I believe in changing the articles so that you don’t have duplicate content. Emphasize a different point on each platform.) Reshare other people’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • Content Uberization: Sharing Economy Meets Content

    … with the traffic. (Or it’s a waste of effort!) Do your homework before sending out requests for guest blogging. Start by checking the blog to see if they have multiple voices. If not, look elsewhere. If they do, look for their guest blog post guidelines. Read the blog, know their style and follow their requests or your effort is a waste. Use of long-form…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 31 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    … to get visibility, it could learn from LinkedIn’s revenue diversification. Here are 2 self serve advertising options (with data from Marketing Mojo) 1. LinkedIn Self Serve Ads LinkedIn Self Serve Ads appear in the right hand column on the desktop version. With increased mobile use by members, Self Serve Ads have decreased reach. LinkedIn Self Serve Ads…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 26 readers -
  • How to Encourage Employees to Share Your Content on LinkedIn

    … thoughts in the comments below. Tips for encouraging your employees to share your content on LinkedIn. Tags: advocate program, chris raulf, content creation program, employee advocacy, employee engagement, employee engagement program, linkedin, linkedin company page, linkedin content, linkedin employee engagement program, linkedin endorsement, linkedin publishing …

    Social Media Examinerin Content How To's- 22 readers -
  • 8 LinkedIn Marketing Tips From the Experts

    … marketing opportunity on LinkedIn right now is the publishing platform, where you can publish long-form content to share with your network and beyond. I’ve often said that you don’t have to be officially crowned as a LinkedIn influencer to become one. With this publishing platform, there is a tremendous opportunity to build momentum and establish…

    Cindy King/ Social Media Examiner- 55 readers -
  • 10 Essential LinkedIn Tips, Tools, and Strategies You Need to Know

    … it? Most sources agree that it is, depending on your goals. If you don’t need a job, new talent for your business, or new customers, then perhaps not. For those of you who are interested in the LinkedIn Premium Business plan, but not the $59.99 per month price tag, there is a way to get it a little cheaper. First, you’ll need to sign up for a free trial…

    Kristi Hines/ Search Engine Journal- 14 readers -
  • 5 Ways for Organizations To Be Thought Leaders on LinkedIn

    … their profile themselves, do it for them. LinkedIn users are savvy and will be looking at these high profile pages. A strong executive leadership presence on LinkedIn can be just as important as the company page itself. Publish articles via LinkedIn Publishing for increased exposure. 5. Connect Your Company Page & your New LinkedIn Group to Other…

    Relevancein Social Content- 25 readers -
  • How to Maximize Your LinkedIn Publishing Exposure

    … Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll share five tips for optimizing your content for LinkedIn publishing. #1: Know How Channels Work…

    Gregory Ciotti/ Social Media Examinerin Content How To's- 29 readers -
Get the top posts daily into your mailbox!