Linkedin Publishing

  • 5 Social Media Content Formats Your Business Needs

    … How To Reel In Your Target Audience On Social Media Like a hungry teenager, social media always wants more content. To attract an audience on social media, you need to know your prospects, customers, influencers and social media followers. Ideally create a social media persona. At a minimum, answer the following 5 questions about your target…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 29 readers -
  • Prepublication Blog Post Distribution

    3 Ways To Build Promotion Into Posts Before You Hit Publish At my Social Media Marketing World workshop, a few attendees asked, “How do I improve my blog post promotion?” My first response: Promotion isn’t part of a session focused on blog post creation. But then I thought about it. I realized: You have to build blog post promotion into your plans.

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • Content Uberization: Sharing Economy Meets Content

    … support. This supports your brand by giving it a human face. Use a consistent content voice to show your brand. Your brand’s voice represents your company’s personality. (Need voice help? Ann Handley has a short 5 pointer every marketer should read and Henneke has compiled a mini-course on voice. Include images reflecting your brand. People…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 22 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    … The State Of LinkedIn 3Q2015 LinkedIn is the premier B2B social media platform. LinkedIn laser-focuses on its audience of approximately 400 million members. If you understand the 3 keys to LinkedIn B2B social media success, you’ll be able to use the social media platform better. It will also provide a model to improve your own marketing. 3…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 17 readers -
  • How to Encourage Employees to Share Your Content on LinkedIn

    … thoughts in the comments below. Tips for encouraging your employees to share your content on LinkedIn. Tags: advocate program, chris raulf, content creation program, employee advocacy, employee engagement, employee engagement program, linkedin, linkedin company page, linkedin content, linkedin employee engagement program, linkedin endorsement, linkedin publishing …

    Social Media Examinerin Content How To's- 16 readers -
  • 8 LinkedIn Marketing Tips From the Experts

    … marketing opportunity on LinkedIn right now is the publishing platform, where you can publish long-form content to share with your network and beyond. I’ve often said that you don’t have to be officially crowned as a LinkedIn influencer to become one. With this publishing platform, there is a tremendous opportunity to build momentum and establish…

    Cindy King/ Social Media Examiner- 50 readers -
  • 5 Ways for Organizations To Be Thought Leaders on LinkedIn

    … and position the organization as an industry thought leader. 1. Utilize The Advanced People Search It is easy enough to find and connect with current and former colleagues, as well as members of industry groups, on LinkedIn. It can be very time-consuming to cull all of these profiles, but you can pare down the lists by using Advanced People Search and looking…

    Relevancein Social Content- 17 readers -
  • How to Maximize Your LinkedIn Publishing Exposure

    … Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll share five tips for optimizing your content for LinkedIn publishing. #1: Know How Channels Work…

    Gregory Ciotti/ Social Media Examinerin Content How To's- 21 readers -
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