Linkedin Publishing

  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 24 readers -
  • Prepublication Blog Post Distribution

    … to write, you’ll find yourself wandering in the blogging desert. You’ll eventually turn out a blog post but it won’t meet your audience’s needs. Even worse, it won’t get read or shared. You’ve added another piece of me-too content. Prepublication blog post distribution is key to your blog’s success. Many bloggers think post distribution means…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • Content Uberization: Sharing Economy Meets Content

    … about it. Recently, Associated Press Strategy Manager, Francesco Marconi, dubbed the rise of long form content on sites like LinkedIn Publishing and Medium “homeless content”. The reality is that content created as part of the sharing economy is NOT homeless. Uberized content doesn’t ride social media subways begging for attention. It has a home…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    …. Take a page from Jason Miller who works at LinkedIn and is a content expert. (Note: The rock photo. It give you a clue as to Miller’s interests.) LinkedIn Company Pages. These pages give your firm visibility on LinkedIn. Here’s what Citi’s LinkedIn Company Page looks like. LinkedIn Groups. These are forums where professionals can ask questions…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • How to Encourage Employees to Share Your Content on LinkedIn

    … and other rich media). Update the Experience section. Link their current position to the LinkedIn company page (thus increasing your company’s LinkedIn page rank in organic searches on Google). Update and optimize their contact information. Expand Personal Networks Share how together as a team you’ll be able to reach hundreds or thousands of people…

    Social Media Examinerin Content How To's- 15 readers -
  • 8 LinkedIn Marketing Tips From the Experts

    … Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. We asked social media experts for their hottest LinkedIn tips. Here’s what they had to say. Discover eight LinkedIn marketing tips from…

    Cindy King/ Social Media Examiner- 50 readers -
  • 10 Essential LinkedIn Tips, Tools, and Strategies You Need to Know

    … faceboard’s analytics. This saves some time in the landing page A/B testing department. How to Research Customers on LinkedIn Do you want to target more of your ideal customers using LinkedIn ads? If your answer is yes, then here is what you need to do. Log out of your LinkedIn account. Search for your top customer using site:linkedin.com/company…

    Kristi Hines/ Search Engine Journal- 14 readers -
  • 5 Ways for Organizations To Be Thought Leaders on LinkedIn

    … their profile themselves, do it for them. LinkedIn users are savvy and will be looking at these high profile pages. A strong executive leadership presence on LinkedIn can be just as important as the company page itself. Publish articles via LinkedIn Publishing for increased exposure. 5. Connect Your Company Page & your New LinkedIn Group to Other…

    Relevancein Social Content- 17 readers -
  • How to Maximize Your LinkedIn Publishing Exposure

    … Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll share five tips for optimizing your content for LinkedIn publishing. #1: Know How Channels Work…

    Gregory Ciotti/ Social Media Examinerin Content How To's- 19 readers -
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