Linkedin Publishing

  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 47 readers -
  • Prepublication Blog Post Distribution

    … to streamline production. Rewrite blog posts for LinkedIn Publishing and/or Medium. Dorie Clark, author of Stand Out, found that just republishing articles on LinkedIn extends her reach. (Please note: I believe in changing the articles so that you don’t have duplicate content. Emphasize a different point on each platform.) Reshare other people’s…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 33 readers -
  • Content Uberization: Sharing Economy Meets Content

    … would rather subscribe than own The sharing economy is projected to grow from about $15 billion in 2015 global revenues to $335 billion in 2025, according to PwC. 19% of the total US adult population has engaged in a sharing economy transaction. 7% of the US population provides sharing economy services. 97% of sharing economy users had a positive…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 33 readers -