Linkedin Publishing

  • 5 Social Media Content Formats Your Business Needs

    … rights. BTW, blogs also handle other social media content formats! (For a deeper conversation as to why blogging isn’t dead, check my view, Chris Brogan’s view and Gini Dietrich’s view.) LinkedIn Publishing (as well as PDFs on LinkedIn Slideshare) enable everyone to publish long form content. Medium remains below the radar as a social media entity…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 40 readers -
  • Prepublication Blog Post Distribution

    … to write, you’ll find yourself wandering in the blogging desert. You’ll eventually turn out a blog post but it won’t meet your audience’s needs. Even worse, it won’t get read or shared. You’ve added another piece of me-too content. Prepublication blog post distribution is key to your blog’s success. Many bloggers think post distribution means…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 30 readers -
  • Content Uberization: Sharing Economy Meets Content

    … social media for content uberization The rise of long-form social media offerings such as LinkedIn Publishing and Medium tap into the content sharing economy. As of this writing, other social media platforms are rushing to enhance or extend their long form offerings. For example, Twitter is expected to up its limit to 10,000 characters sometime…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 27 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    … and share content. You have to be active to post links or members will think that you’re spamming them. Here’s an example of Content Marketing Institute. Example of a LinkedIn Group Page-Content Marketing Institute LinkedIn is a Top 10 Social Media Platform Globally based on size according to Global Web Index. (Here’s the full global social media…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 25 readers -
  • How to Encourage Employees to Share Your Content on LinkedIn

    … thoughts in the comments below. Tips for encouraging your employees to share your content on LinkedIn. Tags: advocate program, chris raulf, content creation program, employee advocacy, employee engagement, employee engagement program, linkedin, linkedin company page, linkedin content, linkedin employee engagement program, linkedin endorsement, linkedin publishing …

    Social Media Examinerin Content How To's- 20 readers -
  • 8 LinkedIn Marketing Tips From the Experts

    … marketing opportunity on LinkedIn right now is the publishing platform, where you can publish long-form content to share with your network and beyond. I’ve often said that you don’t have to be officially crowned as a LinkedIn influencer to become one. With this publishing platform, there is a tremendous opportunity to build momentum and establish…

    Cindy King/ Social Media Examiner- 54 readers -
  • 10 Essential LinkedIn Tips, Tools, and Strategies You Need to Know

    … it? Most sources agree that it is, depending on your goals. If you don’t need a job, new talent for your business, or new customers, then perhaps not. For those of you who are interested in the LinkedIn Premium Business plan, but not the $59.99 per month price tag, there is a way to get it a little cheaper. First, you’ll need to sign up for a free trial…

    Kristi Hines/ Search Engine Journal- 14 readers -
  • 5 Ways for Organizations To Be Thought Leaders on LinkedIn

    … and position the organization as an industry thought leader. 1. Utilize The Advanced People Search It is easy enough to find and connect with current and former colleagues, as well as members of industry groups, on LinkedIn. It can be very time-consuming to cull all of these profiles, but you can pare down the lists by using Advanced People Search and looking…

    Relevancein Social Content- 24 readers -
  • How to Maximize Your LinkedIn Publishing Exposure

    … Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll share five tips for optimizing your content for LinkedIn publishing. #1: Know How Channels Work…

    Gregory Ciotti/ Social Media Examinerin Content How To's- 27 readers -
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