Linkedin Publishing

  • 5 Social Media Content Formats Your Business Needs

    … cited live video as the leading social media trend. Live video is 2016’s darling of the social media content formats. Live video presents a raw view of the world. You have to be willing to be a real person, warts and all. Social Boom’s Kim Garst, the diva of Periscope, admitted she had to get over the wall between public and private. Kim Garst…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 20 readers -
  • Prepublication Blog Post Distribution

    … like better than the sound of their own name. Adding this gets people to notice your content. Put other people’s names up in lights Tap into influencers, employees and customers. Make them look good. Even better include their words and photographs. Gather input. Ask others. Top Rank’s Lee Odden is a proponent of co-created content. (Check out his…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 16 readers -
  • Content Uberization: Sharing Economy Meets Content

    … in March. These social media entities provide a frictionless way for anyone to share their fully shaped content to a larger audience than they’d have on their own. Marketing influencers, including Likeable Local’s Dave Kerpen, worked to become part of LinkedIn’s Influencer Program (an earlier iteration of LinkedIn Publishing.) His objective: Build…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    … to get visibility, it could learn from LinkedIn’s revenue diversification. Here are 2 self serve advertising options (with data from Marketing Mojo) 1. LinkedIn Self Serve Ads LinkedIn Self Serve Ads appear in the right hand column on the desktop version. With increased mobile use by members, Self Serve Ads have decreased reach. LinkedIn Self Serve Ads…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 14 readers -
  • How to Encourage Employees to Share Your Content on LinkedIn

    … thoughts in the comments below. Tips for encouraging your employees to share your content on LinkedIn. Tags: advocate program, chris raulf, content creation program, employee advocacy, employee engagement, employee engagement program, linkedin, linkedin company page, linkedin content, linkedin employee engagement program, linkedin endorsement, linkedin publishing …

    Social Media Examinerin Content How To's- 14 readers -
  • 8 LinkedIn Marketing Tips From the Experts

    … marketing opportunity on LinkedIn right now is the publishing platform, where you can publish long-form content to share with your network and beyond. I’ve often said that you don’t have to be officially crowned as a LinkedIn influencer to become one. With this publishing platform, there is a tremendous opportunity to build momentum and establish…

    Cindy King/ Social Media Examiner- 49 readers -
  • 5 Ways for Organizations To Be Thought Leaders on LinkedIn

    … their profile themselves, do it for them. LinkedIn users are savvy and will be looking at these high profile pages. A strong executive leadership presence on LinkedIn can be just as important as the company page itself. Publish articles via LinkedIn Publishing for increased exposure. 5. Connect Your Company Page & your New LinkedIn Group to Other…

    Relevancein Social Content- 17 readers -
  • How to Maximize Your LinkedIn Publishing Exposure

    … Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll share five tips for optimizing your content for LinkedIn publishing. #1: Know How Channels Work…

    Gregory Ciotti/ Social Media Examinerin Content How To's- 15 readers -
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