Linkedin Research

  • 3 B2B Customer-Vendor Disconnects You Can Fix

    … Improve Content Marketing To Make Your Sales Team Happy B2B customers have changed how they buy causing B2B customer-vendor disconnects that hurt sales and extend the purchase process. This isn’t a news flash. Research has shown that B2B clients are 57% or more of the way through the purchase process before they contact vendors. Content…

    Heidi Cohen/ Heidi Cohenin Content- 8 readers -
  • How to Maximize Your LinkedIn Publishing Exposure

    … Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll share five tips for optimizing your content for LinkedIn publishing. #1: Know How Channels Work…

    Gregory Ciotti/ Social Media Examinerin Content How To's- 12 readers -