Linking Strategy

  • Seasonal pages and SEO: who’s ready for Euro 2016?

    … this article – the exact term occurs four times yet not one mention is used to link to the category page. The same is true of ten other articles I looked at. In summary Creating category pages for key terms and using consistent internal linking to help them rank isn’t a difficult SEO strategy, but it can be very effective, as the BBC and other examples show…

    Graham Charlton/ Search Engine Watch- 16 readers -
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