Linqia

  • Influencer Marketing Automation: Finding the Right Balance

    … is concern that these emerging companies focus too heavily on platform automation and not heavily enough on what makes influencer marketing successful in the first place–authentic relationships between real people. Marketers that are dubious of these newcomers worry that over-automation will result in awkward brand mentions or poor audience targeting…

    AllFacebookin Social- 18 readers -
  • Waiting to Approve Influencer Content Hurts More Than It Helps

    … According to Millennial Branding, a stunning 97 percent of millennials today don’t turn to TV news or magazines to influence their purchasing decisions, which doesn’t bode well for the ads that support them. As a result, more and more brands are turning to influencer marketing to establish meaningful connections with their target audiences. It’s…

    Inside Facebookin Social Content- 12 readers -
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