Linqia

  • Influencer Marketing Automation: Finding the Right Balance

    … provider that will deliver the results you’re looking for. Working with the right partner can be the difference between a program that is an expensive time-suck or a strategic, profitable venture. Maria Sipka is the chief evangelist and co-founder of influencer marketing platform Linqia. Image courtesy of Shutterstock. …

    AllFacebookin Social- 24 readers -
  • Influencer Marketing Hit the Mainstream in 2016 (Report)

    … Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017. According to the report, 2016…

    AllTwitter- 23 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … can be broken down into three categories: Micro-influencers: People who have influence over their immediate circle of friends, family and colleagues. While powerful for grassroots mobilization and activation efforts, they have limited reach and can only influence those in their close circles. Celebrities/top-tier influencers: Celebrities…

    Inside Facebookin Social Content- 14 readers -
  • Waiting to Approve Influencer Content Hurts More Than It Helps

    …. In fact, Linqia campaigns that don’t require content approval have a customer renewal rate of 93 percent because they deliver such strong results. Trust the influencers to tell the stories their way and you will see significant returns on this trust investment. Maria Sipka is the president of influencer marketing platform Linqia. Image courtesy of Shutterstock. …

    Inside Facebookin Social Content- 14 readers -
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