• Influencer Marketing Automation: Finding the Right Balance

    … As people become more wary of traditional advertising, brands and agencies increasingly turn to influencer marketing programs to connect with their target audiences in authentic and meaningful ways. As a result, 75 percent of marketers today use influencer marketing in some capacity, with nearly 60 percent planning on increasing…

    AllFacebookin Social- 16 readers -
  • Influencer Marketing: Your Always-On Content Lab

    … and social media stars with millions of followers. These influencers have a massive reach potential but come with a hefty price tag and no guarantee that their followers will engage with, or even see, the content. Power-middle influencers: people who have built organic social followings of between 10,000 and 250,000. Power-middle influencers have…

    Inside Facebookin Social Content- 12 readers -
  • Waiting to Approve Influencer Content Hurts More Than It Helps

    …. In fact, Linqia campaigns that don’t require content approval have a customer renewal rate of 93 percent because they deliver such strong results. Trust the influencers to tell the stories their way and you will see significant returns on this trust investment. Maria Sipka is the president of influencer marketing platform Linqia. Image courtesy of Shutterstock. …

    Inside Facebookin Social Content- 9 readers -
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