• The Challenge for ‘Indie’ News Sites: Monetizing Highly Engaged Audiences

    … for the association’s third and biggest get-together. “In Brooklyn alone,” he said, “there are 15,000 deaths per year. Only 2,000 were reported on. So 13,000 stories were not written.” Or paid for. I sat down virtually with Matt DeRienzo, interim executive director of LION, to talk about the subject that preoccupied conventioneers over their three…

    Tom Grubisich/ Street Fight- 12 readers -
  • LION-Borrell Revenue Survey Unravels

    … A revenue benchmarking partnership between the Local Independent Online News publishers association (LION) and Borrell Associates is coming apart because too few of LION’s independent publishers want to share their information with the the local media research company. “Only three sites have submitted their revenue,” Borrell Associates CEO…

    Tom Grubisich/ Street Fightin Social- 8 readers -
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