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… When they met at their recent Chicago convention, independent community publishers and editors talked a lot about what might be called “reve-news.” On everybody’s mind at the Local Independent Online Newspaper (LION) Publishers’ annual meeting was how to monetize news. Even obituaries can be monetized, said one speaker, prominent “indie…
… of the Local Independent Online News Publishers (LION) association, agrees that local newspapers are in bad shape, but his outlook on independent local news sites is optimistic. Benton is normally an optimist about all things news. But in a column last month, he said: “…the most important job that local news has done for decades — providing a degree…
…. Red Bull’s Red Bulletin: “Naked Inspiration” Red Bull is known for being a brand that takes risks. But even for them, “Naked Inspiration” was a bold move. Before I describe the campaign, it’s probably easier for you to take in the craziness with your own eyes. I could go on, but I know you’re probably already Googling this after reading…
A revenue benchmarking partnership between the Local Independent Online News publishers association (LION) and Borrell Associates is coming apart because too few of LION’s independent publishers want to share their information with the the local media research company. “Only three sites have submitted their revenue,” Borrell Associates CEO Gordon Borrell told me.