Liquid Nails

  • Do Sponsored Content Disclosures Affect Engagement?

    … to understand the importance of being transparent about their affiliations with brands, going beyond Instagram and YouTube and even into Snapchat. The sponsored video on top from Markerly and Liquid Nails received more than 408,000 views, while the non-sponsored video on the bottom received 175,000 views. Many brands have reservations about whether…

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