Liquid Nails

  • Do Sponsored Content Disclosures Affect Engagement?

    … ranges. In the 1,000 to 10,000 range, non-sponsored content performs slightly higher than sponsored content, but there is a clear switch in the 10,000 to 100,000 range and above, where sponsored content received greater engagement. The reason for this is that sponsored content, when done correctly, evokes emotions and includes a call to action…

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