Lisa Arthur

  • Do You Know Your Customers as Individuals? You Should.

    … with this more. Individualized marketing is a journey, not a destination. How do we start the transformation? How do we shift our focus to understanding the data in a way that helps us create better experiences? “Individualized marketing is a journey, not a destination” said Lisa Arthur, CMO of Teradata. She discussed this in detail during her keynote…

    Pam Moore/ Pam Marketing Nutin Social- 22 readers -