Lisa Furgison

  • How Big Brands Keep Their Social Media Audiences Engaged

    …? Estée Lauder adapted that idea as a social media tactic. Every Tuesday, the company’s creative makeup director, Tom Pecheux, offers a makeup tip on Facebook. The #TomsTuesdayTip campaign offers advice, features a picture of a related beauty product and links to a purchase page or blog article about recent trends. Estée Lauder consistently offers…

    Social Media Examinerin Social- 42 readers -
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