Lisa Jenkins

  • Earned Social Media Shares Trump Owned: What You Need To Know

    … turn to social media for buying decisions. B2B buyers also use social media to make purchase decisions, according to IDC research. To determine which social media shares are most effective to achieve your marketing objectives we’ll examine recent Simply Measured data analysis. Then we’ll show you how to use these findings to maximize your marketing…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … Andy Crestodina believes that a partner in content creation is a partner in content distribution. Do the heavy lifting for promoter distribution support. Don’t whine! Instead thank the people who helped you create the content. Then give them a heads up that the content is going to be published. Both Social Media Examiner’s Lisa Jenkins and Content…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -