Lisa Jenkins

  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 21 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    … and listicles. Take a page from Aaron Orendorff of iconiContent and Nadya Khoja of Vennege: Focus on questions your audience wants answered. Get both influencers and unknowns to participate. Alternatively, spotlight them. Actionable Marketing Guide does this with our author interviews. WHERE can promoters help distribute our content? Assess if there…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 30 readers -