Lisa Jenkins

    • Earned Social Media Shares Trump Owned: What You Need To Know

      Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days, especially where businesses are concerned.

      Heidi Cohen/ Heidi Cohenin Social How To's- 13 readers -
  • Content Marketing Audience: Do You Know Your Readers?

    How To Talk To Your 3 Core Content Marketing Audiences As a content creator you must know your audience as well as you know your best friend. If you don’t, how can you create content that talks to your readers’ key wants and needs? If you don’t, how can your articles and blog posts make your readers including your mother care enough to read them? If you don’t, how will you ...

    Heidi Cohen/ Heidi Cohen- 16 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    …) to sign up, subscribe, buy or whatever your business goal is into an owned media experience. Darren Rowse – Problogger, @DarrenRowse One thing that I think a lot of marketers and online content creators overlook is helping those that reach us to take the first steps. Many of us think in big pictures about the things we want to help our readers…

    Heidi Cohen/ Heidi Cohenin Social EMail- 22 readers -
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