Lisa Merriam

  • Why Underpaying Writers Can Kill Your Content Marketing

    … As brands rush to publish blog posts, videos, white papers, news articles, feature stories, and other types of content to build relationships with consumers, they’re often outsourcing the actual creation of content. What they are finding is that they can choose to pay either a lot or a little for content, but going the latter route often costs far…

    The Content Strategistin Content- 11 readers -