Lisa Williams

  • 6 Ways Brands Can Engage Social Communities & Causes

    … 6 Ways Brands Can Engage Social Communities & Causes Brand marketing and cause marketing may often have different priorities, first and foremost the objectives of for-profit and not-for-profit. They also have many similarities, the most important being engaging community. Since the inception of social platforms, how brands become and stay…

    State of Digitalin Social- 8 readers -
  • 6 Post-Mobilegeddon Conversion Strategies

    … to the mobile experience. A customer will set the bar at least as high as their other mobile experiences. Create the ultimate dashboard with the help of content, search, social and paid team inputs. The dashboard is only as effective as its’ ability to capture the customer journey and illuminate opportunity. Want to learn more? Lisa will be presenting on the Mobile Conversion panel at SMX Advanced in Seattle, Washington June 2-3 2015. …

    State of Digital -
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