List Cleansing

  • An Interview with Brad Owen, CEO of NeverBounce

    … Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    … interfaces are great. But looking in our own analytics, covered in this blog post, we were reminded there are probably a few unheralded, down-to-Earth, un-buzzworthy basics that should still power your online marketing. Continue Reading… #8. Four Simple Ways to Become a More Customer-Centric Marketer This blog post is a companion piece to one…

    MarketingSherpa Blog- 25 readers -
  • Why and How to Verify Your Email Marketing Lists

    … Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 32 readers -
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