- Our Blog
Sometimes people fall out of love … with your newsletters and email marketing. Or change jobs. Or email providers. There are a million reasons why they stop reading and engaging with your email. This is why email marketers need to run win-back campaigns. That is, reaching out to inactive subscribers and compelling or convincing them to re-engage with your email sends.
In this interview from MarketingSherpa Email Summit 2015, Courtney Eckerle, Reporter, MarketingSherpa, discussed with Jeffrey Anderson, Digital Marketing Manager, A Place for Mom, when a marketer should start thin ...
… Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two…
“We really wanted to focus on eliminating those who engage with our communications,” explained Laura. The team at 3M Canada ran a list-cleanse campaign with an incentive of ...