List Segmentation

  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 9 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … showed that emails sent to 35 subscribers or less, suggesting more personalized content, saw average open rates of 55 percent. Meanwhile, campaigns sent to more than 7,500 subscribers averaged about a 14 percent open rate. Segmenting your subscribers into different contact lists can help deliver more valuable and relevant content to your readers…

    Constant Contactin EMail- 16 readers -
  • New year, better email: 6 tips for email marketing in 2016

    Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. We can’t help you learn Spanish, call your mum more or finally join the gym. But if you want to make 2016 the year you level-up your email marketing, here are six savvy tips for small businesses.

    Constant Contact- 14 readers -
  • 5 Mistakes to Avoid in Your Holiday Sales Email

    … be a special discount, free shipping, complimentary gift wrapping, or discounted gift cards. Plan to send your shopping incentive out on one of the major shopping holidays and make your emails extremely easy to act on. 5. Forgetting social media While email may be your most valuable communication tool this season, that doesn’t mean you should disregard…

    Miranda Paquet/ Constant Contactin EMail- 23 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … Email marketing is a huge revenue-driver for retailers. A lot of companies will point to it as their number one digital marketing channel and research shows that, for every $1 spent, the average return on email marketing investment is about $44.25. But for all the power of email, many brands have yet to scratch the surface of targeting…

    Movable Ink Blogin EMail- 9 readers -
  • Your Ultimate and Complete Email Send Checklist!

    … It never fails… about once a week I get a beautiful email in my inbox that’s labeled FNAME or is a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I open it on my mobile phone and can’t read it because the mobile email wasn’t responsive. Email is serious business… it’s a permission-based…

    Douglas Karr/ Marketing Technology Blogin EMail- 5 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 18 readers -
Get the top posts daily into your mailbox!