List Segmentation

  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 23 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … campaigns to segmented lists. Here are three ways Gifford Cat Shelter uses list segmentation: 1. Weekly Volunteer Updates The weekly volunteer update is sent every Friday at 8am. Sending consistently can help set expectations for your organization and create a great experience for your contacts. Each volunteer update contains new cat introductions…

    Constant Contactin EMail- 25 readers -
  • New year, better email: 6 tips for email marketing in 2016

    …. “Improve average click-through rate” is too wishy-washy. Quantify it. Set your benchmarks. Define what success looks like. 20 percent increase in subscribers? 10 percent increase in leads generated from email? It’s your call. Be smarter with segmentation The more targeted your message, the more likely it is to convert. Think about the emails you…

    Constant Contactin EMail- 25 readers -
  • 5 Mistakes to Avoid in Your Holiday Sales Email

    … and December 2015 are forecasted to increase 5.7 percent from the previous year, giving you the perfect opportunity to have your best holiday season yet. Here comes the hard part. While the holiday season is chock full of opportunity, you can be sure your business won’t be the only one vying for your customers’ attention. Email marketing is proven…

    Miranda Paquet/ Constant Contactin EMail- 32 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … and personalization. You could be a thirty-four year-old man in the prime of your life and still receive emails from a clothing store about specials on red dresses. This all comes down to building a list segmentation strategy for your emails. List segmentation is the art of dividing your subscribers into separate lists based on demographics, preferences…

    Movable Ink Blogin EMail- 11 readers -
  • Your Ultimate and Complete Email Send Checklist!

    … It never fails… about once a week I get a beautiful email in my inbox that’s labeled FNAME or is a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I open it on my mobile phone and can’t read it because the mobile email wasn’t responsive. Email is serious business… it’s a permission-based…

    Douglas Karr/ Marketing Technology Blogin EMail- 6 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 25 readers -