List Segmentation

  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 14 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … showed that emails sent to 35 subscribers or less, suggesting more personalized content, saw average open rates of 55 percent. Meanwhile, campaigns sent to more than 7,500 subscribers averaged about a 14 percent open rate. Segmenting your subscribers into different contact lists can help deliver more valuable and relevant content to your readers…

    Constant Contactin EMail- 21 readers -
  • New year, better email: 6 tips for email marketing in 2016

    …. “Improve average click-through rate” is too wishy-washy. Quantify it. Set your benchmarks. Define what success looks like. 20 percent increase in subscribers? 10 percent increase in leads generated from email? It’s your call. Be smarter with segmentation The more targeted your message, the more likely it is to convert. Think about the emails you…

    Constant Contactin EMail- 17 readers -
  • 5 Mistakes to Avoid in Your Holiday Sales Email

    … people. Think about what will be valuable to specific groups of people on your list and send them something tailored to their interests. Here’s an example of a shipping deadline reminder that No Rest for Bridget sent only to their online shoppers. The more relevant your emails are to your audience the more likely they are to take action and open…

    Miranda Paquet/ Constant Contactin EMail- 25 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … and personalization. You could be a thirty-four year-old man in the prime of your life and still receive emails from a clothing store about specials on red dresses. This all comes down to building a list segmentation strategy for your emails. List segmentation is the art of dividing your subscribers into separate lists based on demographics, preferences…

    Movable Ink Blogin EMail- 10 readers -
  • Your Ultimate and Complete Email Send Checklist!

    … It never fails… about once a week I get a beautiful email in my inbox that’s labeled FNAME or is a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I open it on my mobile phone and can’t read it because the mobile email wasn’t responsive. Email is serious business… it’s a permission-based…

    Douglas Karr/ Marketing Technology Blogin EMail- 5 readers -
  • The Playbook for B2B Online Marketing

    … generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert them to customers. There are a lot of moving parts with a B2B online marketing and lead generation program, so we’ve designed this infographic to help you visualize the components and the overall process. Tim Asimos, Circle Studio…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 20 readers -