List Segmentation

  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 11 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    …. Your subscribers will be less likely to tune you out because they know your information will be the perfect fit for them. How can you start sending more tailored messages? Boston-based nonprofit, Gifford Cat Shelter is a shining example of how segmenting your list can result in powerful and effective email marketing. This animal shelter is aware…

    Constant Contactin EMail- 17 readers -
  • New year, better email: 6 tips for email marketing in 2016

    …. “Improve average click-through rate” is too wishy-washy. Quantify it. Set your benchmarks. Define what success looks like. 20 percent increase in subscribers? 10 percent increase in leads generated from email? It’s your call. Be smarter with segmentation The more targeted your message, the more likely it is to convert. Think about the emails you…

    Constant Contactin EMail- 15 readers -
  • 5 Mistakes to Avoid in Your Holiday Sales Email

    … and December 2015 are forecasted to increase 5.7 percent from the previous year, giving you the perfect opportunity to have your best holiday season yet. Here comes the hard part. While the holiday season is chock full of opportunity, you can be sure your business won’t be the only one vying for your customers’ attention. Email marketing is proven…

    Miranda Paquet/ Constant Contactin EMail- 24 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … Email marketing is a huge revenue-driver for retailers. A lot of companies will point to it as their number one digital marketing channel and research shows that, for every $1 spent, the average return on email marketing investment is about $44.25. But for all the power of email, many brands have yet to scratch the surface of targeting…

    Movable Ink Blogin EMail- 9 readers -
  • Your Ultimate and Complete Email Send Checklist!

    … It never fails… about once a week I get a beautiful email in my inbox that’s labeled FNAME or is a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I open it on my mobile phone and can’t read it because the mobile email wasn’t responsive. Email is serious business… it’s a permission-based…

    Douglas Karr/ Marketing Technology Blogin EMail- 5 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 19 readers -