List Segmentation

  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 12 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … campaigns to segmented lists. Here are three ways Gifford Cat Shelter uses list segmentation: 1. Weekly Volunteer Updates The weekly volunteer update is sent every Friday at 8am. Sending consistently can help set expectations for your organization and create a great experience for your contacts. Each volunteer update contains new cat introductions…

    Constant Contactin EMail- 18 readers -
  • New year, better email: 6 tips for email marketing in 2016

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. We can’t help you learn Spanish, call your mum more or finally join the gym. But if you want to make 2016 the year you level-up your email marketing, here are six savvy tips for small…

    Constant Contactin EMail- 16 readers -
  • 5 Mistakes to Avoid in Your Holiday Sales Email

    … and December 2015 are forecasted to increase 5.7 percent from the previous year, giving you the perfect opportunity to have your best holiday season yet. Here comes the hard part. While the holiday season is chock full of opportunity, you can be sure your business won’t be the only one vying for your customers’ attention. Email marketing is proven…

    Miranda Paquet/ Constant Contactin EMail- 24 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … Email marketing is a huge revenue-driver for retailers. A lot of companies will point to it as their number one digital marketing channel and research shows that, for every $1 spent, the average return on email marketing investment is about $44.25. But for all the power of email, many brands have yet to scratch the surface of targeting…

    Movable Ink Blogin EMail- 9 readers -
  • Your Ultimate and Complete Email Send Checklist!

    … to the rescue once again! With businesses stating that they will increase the use of email marketing in 2014, it’s imperative to have a clear checklist to be followed before hitting SEND. So here’s an exhaustive one for you! The checklist walks you through the email delivery, email client compatibility, inbox previews, and open previews to ensure everything looks good and works right before you send! If you’d like, you can even download a print version to set on your desk next to you! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 5 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 19 readers -