List Segmentation

  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 18 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … You spend time, energy, and resources building your email list. So when it comes time to send your latest email, you’re eager to send it to as many people as possible. After all, why wouldn’t you want to reach the largest audience you can? ‘One-size-fits-all’ marketing weakens the relationships you’re trying to develop. Our recent survey data…

    Constant Contactin EMail- 23 readers -
  • New year, better email: 6 tips for email marketing in 2016

    …. “Improve average click-through rate” is too wishy-washy. Quantify it. Set your benchmarks. Define what success looks like. 20 percent increase in subscribers? 10 percent increase in leads generated from email? It’s your call. Be smarter with segmentation The more targeted your message, the more likely it is to convert. Think about the emails you…

    Constant Contactin EMail- 22 readers -
  • 5 Mistakes to Avoid in Your Holiday Sales Email

    … people. Think about what will be valuable to specific groups of people on your list and send them something tailored to their interests. Here’s an example of a shipping deadline reminder that No Rest for Bridget sent only to their online shoppers. The more relevant your emails are to your audience the more likely they are to take action and open…

    Miranda Paquet/ Constant Contactin EMail- 26 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … and personalization. You could be a thirty-four year-old man in the prime of your life and still receive emails from a clothing store about specials on red dresses. This all comes down to building a list segmentation strategy for your emails. List segmentation is the art of dividing your subscribers into separate lists based on demographics, preferences…

    Movable Ink Blogin EMail- 10 readers -
  • Your Ultimate and Complete Email Send Checklist!

    … to the rescue once again! With businesses stating that they will increase the use of email marketing in 2014, it’s imperative to have a clear checklist to be followed before hitting SEND. So here’s an exhaustive one for you! The checklist walks you through the email delivery, email client compatibility, inbox previews, and open previews to ensure everything looks good and works right before you send! If you’d like, you can even download a print version to set on your desk next to you! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 5 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 21 readers -