List Segmentation

  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How can…

    Miranda Paquet/ Constant Contactin EMail- 13 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … You spend time, energy, and resources building your email list. So when it comes time to send your latest email, you’re eager to send it to as many people as possible. After all, why wouldn’t you want to reach the largest audience you can? ‘One-size-fits-all’ marketing weakens the relationships you’re trying to develop. Our recent survey data…

    Constant Contactin EMail- 20 readers -
  • New year, better email: 6 tips for email marketing in 2016

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. We can’t help you learn Spanish, call your mum more or finally join the gym. But if you want to make 2016 the year you level-up your email marketing, here are six savvy tips for small…

    Constant Contactin EMail- 16 readers -
  • 5 Mistakes to Avoid in Your Holiday Sales Email

    … people. Think about what will be valuable to specific groups of people on your list and send them something tailored to their interests. Here’s an example of a shipping deadline reminder that No Rest for Bridget sent only to their online shoppers. The more relevant your emails are to your audience the more likely they are to take action and open…

    Miranda Paquet/ Constant Contactin EMail- 24 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … Email marketing is a huge revenue-driver for retailers. A lot of companies will point to it as their number one digital marketing channel and research shows that, for every $1 spent, the average return on email marketing investment is about $44.25. But for all the power of email, many brands have yet to scratch the surface of targeting…

    Movable Ink Blogin EMail- 9 readers -
  • Your Ultimate and Complete Email Send Checklist!

    … It never fails… about once a week I get a beautiful email in my inbox that’s labeled FNAME or is a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I open it on my mobile phone and can’t read it because the mobile email wasn’t responsive. Email is serious business… it’s a permission-based…

    Douglas Karr/ Marketing Technology Blogin EMail- 5 readers -
  • The Playbook for B2B Online Marketing

    … generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert them to customers. There are a lot of moving parts with a B2B online marketing and lead generation program, so we’ve designed this infographic to help you visualize the components and the overall process. Tim Asimos, Circle Studio…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 20 readers -
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