List Segmentation

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  • 5 Mistakes to Avoid in Your Holiday Sales Email

    … be a special discount, free shipping, complimentary gift wrapping, or discounted gift cards. Plan to send your shopping incentive out on one of the major shopping holidays and make your emails extremely easy to act on. 5. Forgetting social media While email may be your most valuable communication tool this season, that doesn’t mean you should disregard…

    Miranda Paquet/ Constant Contactin EMail- 34 readers -
  • The Playbook for B2B Online Marketing

    … This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically…

    Douglas Karr/ Marketing Technology Blogin EMail Content- 26 readers -
  • 6 Email List Segmentation Strategies for Retailers

    … Email marketing is a huge revenue-driver for retailers. A lot of companies will point to it as their number one digital marketing channel and research shows that, for every $1 spent, the average return on email marketing investment is about $44.25. But for all the power of email, many brands have yet to scratch the surface of targeting…

    Movable Ink Blogin EMail- 11 readers -
  • Your Ultimate and Complete Email Send Checklist!

    … It never fails… about once a week I get a beautiful email in my inbox that’s labeled FNAME or is a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I open it on my mobile phone and can’t read it because the mobile email wasn’t responsive. Email is serious business… it’s a permission-based…

    Douglas Karr/ Marketing Technology Blogin EMail- 6 readers -
  • New year, better email: 6 tips for email marketing in 2016

    … Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. We can’t help you learn Spanish, call your mum more or finally join the gym. But if you want to make 2016 the year you level-up your email marketing, here are six savvy tips for small…

    Constant Contactin EMail- 28 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … campaigns to segmented lists. Here are three ways Gifford Cat Shelter uses list segmentation: 1. Weekly Volunteer Updates The weekly volunteer update is sent every Friday at 8am. Sending consistently can help set expectations for your organization and create a great experience for your contacts. Each volunteer update contains new cat introductions…

    Constant Contactin EMail- 25 readers -
  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 23 readers -