List25

  • How To Create Must-Read Recurring Content Columns

    … curation is a key element in today’s content marketing plan. Make it into a recurring content column with your own or other people’s content. Copyblogger enhances their existing content by selecting 3 columns focused on a common theme. They add a new introduction explaining how the content is connected. On Spin Sucks, Gini Dietrich taps into video…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 11 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … do you want to be known for? Keep your response simple. It’s much easier to convey to your audiences, including your employees and stakeholders. Select 3 words to represent your content focus. (This is a variation on Chris Brogan’s annual 3 word tagline.) It’s key to ensuring you can own these terms in your niche and search. If they’re too close…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -