List25

  • How To Create Must-Read Recurring Content Columns

    … a weekly podcast, called This Old Marketing Podcast. Other Content Format for Recurring Content Column Moz’s Rand Fiskin does a Whiteboard Friday. Fishkin explains a marketing concept using a white board. Both video and text are added. Don’t assume text has to be your initial content format. Mari Smith recommends using Facebook Live and repurposing…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 15 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … on a regular schedule. Assess the potential to repackaged and/or repromote each piece. Foundational content requires lots of effort and resources. 2. Customer-focused content Customer-focused content is what The Sales Lion Marcus Sheridan calls, “They ask, you answer” content. In its simplest form, this core content type answers every possible customer…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 19 readers -
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