List25

  • How To Create Must-Read Recurring Content Columns

    … man content. It’s pure Marcus Sheridan, “They ask, you answer.” Like the advice given by these sisters, write your content in the form of a letter answering individual reader’s questions. It’s more personal. Kay Gardner and Ann Shayne of Mason Dixon Knitting use the letter format as the key way to convey information. The added benefit: They write…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 20 readers -
  • 5 Core Content Types Every Marketer Needs To Succeed

    … a traditional media company to develop this core content type. Report the news related to your specific niche. Also, consider newsjacking, writing about a high profile news item applied to your topic. David Meerman Scott who created the term newsjacking cleverly tapped into the media frenzy over Donald Trump. (Note: Scott was careful to state…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 26 readers -