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…—likes, posts, comments, tweets, shares, etc.—during the period, with its trailer drawing 1.5 million Reactions on Facebook and more than 7 million views on YouTube. Fox was responsible for five of the 10 most engaging shows at the 2016 upfronts, according to ListenFirst Media, with Son of Zorn, Lethal Weapon, The Exorcist and 24: Legacy joining…
… Carolina: 808,427 Syracuse University: 309,184 University of Oklahoma: 256,959 Villanova University: 199,693 Other NCAA Tournament-related tidbits shared by ListenFirst Media included: Although eliminated, Duke University accounted for 25 percent of online conversations about the 64 teams in this year’s tournament, largely due to the controversy over…
… 22, and its findings included: Indiana topped 500,000 digital engagements last Saturday, the day it disposed of Kentucky. Syracuse University has seen engagements rise 164 percent since the NCAA Tournament tipped off. This photo (above) propelled Indiana to the No. 1 spot on Facebook during the time period analyzed by ListenFirst Media…
The hottest marketing technique on Twitter isn’t a viral cat video or a funny tweet from a celebrity endorser. It’s something found on pretty much any mobile keyboard: an emoji. Brands, in an effort to relate to their younger and more mobile-savvy consumers, have been increasingly using emojis in tweets. This gave Twitter an idea: the branded hashtag emoji.