• 7 Content Marketing Strategies That Inspire Trust and Shares

    … more relevant and personal. These are the types of stories that are likely to get comments and shares. Make It Personal Does your brand work with individual consumers or small businesses? Are there any customers who say that your products or services have been beneficial to them in a major way? Do you have customers who are extraordinary…

    Marketing Technology Blog- 18 readers -
  • 5 Tips for Using Social Listening to Understand Customers

    … Data has become and increasingly important part of the social media equation. However, for many marketers the challenge is giving this data context and using it to optimize campaigns. While some social media marketers feel as though they have to become data scientists, there are plenty of social listening tools to help marketers uncover useful…

    AllFacebookin Social- 21 readers -
  • 5 Ways to Leverage Social Listening to Win Over a Hyper-Targeted Audience

    … The sheer number of social media posts blazing through feeds every minute can be overwhelming, but don’t let it deter you from engaging in one of the most important things modern marketers need to master: social listening. It’s crucial to cut through the noise, sit back, and truly listen to the digital conversations taking place around you…

    AllFacebookin Social Twitter- 20 readers -
  • Is regulation an adverse event for pharmaceutical social listening?

    … I once hosted a webinar on the use of social media in the financial services industry. Regulated industries (such as financial services and pharmaceuticals) tend to have their own unique concerns when they embark on social media listening. While some pharmaceutical companies are willing to dive right in, others have held back, concerned about…

    Search Engine Guidein Social- 9 readers -
  • How Social Listening Can Improve Your Marketing

    … Is Social Listening? Many social marketers think social listening is just paying attention to metrics. But metrics are just a part of it. Find tips for improving your social media listening. Social listening includes being aware of what people are saying about you on social media, and then responding appropriately. It’s half awareness and half…

    Neil Patel/ Social Media Examinerin Twitter How To's- 26 readers -
  • 5 Tips to Avoid Spamming Your Target Audiences

    … Are you spamming your target audiences? You might be. And you might not even realize you’re doing it. We’re not talking about the canned ham product here. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content on multiple platforms. Or sending the same pitch…

    Allen Mireles/ Vocus Blog- 15 readers -
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