• 7 Content Marketing Strategies That Inspire Trust and Shares

    … on your blogs. See what people are happy about and, more importantly, what they are not. When it is appropriate to do so, address customer concerns on your blog or your social networking channels. When people see that a brand is responsive, they are more likely to feel safe entrusting that brand with their business. Introduce Social Proof When…

    Marketing Technology Blog- 29 readers -
  • 5 Tips for Using Social Listening to Understand Customers

    … insights about their customers. Anil Kaul, CEO of social analytics technology provider Absolutdata, says that many marketers think of social listening is changing. For the last few years, marketers have been focused on listening in a very literal sense to what consumers are saying about their company, product or brand, and using that information…

    AllFacebookin Social- 25 readers -
  • 5 Ways to Leverage Social Listening to Win Over a Hyper-Targeted Audience

    … The sheer number of social media posts blazing through feeds every minute can be overwhelming, but don’t let it deter you from engaging in one of the most important things modern marketers need to master: social listening. It’s crucial to cut through the noise, sit back, and truly listen to the digital conversations taking place around you…

    AllFacebookin Social Twitter- 22 readers -
  • Is regulation an adverse event for pharmaceutical social listening?

    … I once hosted a webinar on the use of social media in the financial services industry. Regulated industries (such as financial services and pharmaceuticals) tend to have their own unique concerns when they embark on social media listening. While some pharmaceutical companies are willing to dive right in, others have held back, concerned about…

    Search Engine Guidein Social- 9 readers -
  • How Social Listening Can Improve Your Marketing

    …. Learning to listen effectively is a process. Image: Shutterstock. To get started as a social listener, you’ll need to have the proper tools in place. Find out which ones will best serve your purposes and start using them. You can take a look at Social Media Examiner’s 6 Steps to Build a Social Listening Dashboard to get started. There…

    Neil Patel/ Social Media Examinerin Twitter How To's- 36 readers -
  • 5 Tips to Avoid Spamming Your Target Audiences

    … Are you spamming your target audiences? You might be. And you might not even realize you’re doing it. We’re not talking about the canned ham product here. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content on multiple platforms. Or sending the same pitch…

    Allen Mireles/ Vocus Blog- 18 readers -
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