• 7 Content Marketing Strategies That Inspire Trust and Shares

    … from testimonials from happy customers. An empty claim without anything to back it is likely to be ignored or, worse, to make the reader feel suspicious. If you are able to support every claim that you make with evidence, it shows that you are honest and that you are worthy of their trust and their business. Show Readers That You Are Listening…

    Marketing Technology Blog- 28 readers -
  • 5 Tips for Using Social Listening to Understand Customers

    … insights about their customers. Anil Kaul, CEO of social analytics technology provider Absolutdata, says that many marketers think of social listening is changing. For the last few years, marketers have been focused on listening in a very literal sense to what consumers are saying about their company, product or brand, and using that information…

    AllFacebookin Social- 25 readers -
  • 5 Ways to Leverage Social Listening to Win Over a Hyper-Targeted Audience

    … The sheer number of social media posts blazing through feeds every minute can be overwhelming, but don’t let it deter you from engaging in one of the most important things modern marketers need to master: social listening. It’s crucial to cut through the noise, sit back, and truly listen to the digital conversations taking place around you…

    AllFacebookin Social Twitter- 21 readers -
  • Is regulation an adverse event for pharmaceutical social listening?

    … I once hosted a webinar on the use of social media in the financial services industry. Regulated industries (such as financial services and pharmaceuticals) tend to have their own unique concerns when they embark on social media listening. While some pharmaceutical companies are willing to dive right in, others have held back, concerned about…

    Search Engine Guidein Social- 9 readers -
  • How Social Listening Can Improve Your Marketing

    Are you listening to what people are saying about your company? Are you responding to those comments? The goal of social listening isn’t just to hear what others are saying about you, it’s to act on those discussions. In this article you’ll discover what social listening is, how it works and how responding improves communication.

    Neil Patel/ Social Media Examiner- 35 readers -
  • 5 Tips to Avoid Spamming Your Target Audiences

    … Are you spamming your target audiences? You might be. And you might not even realize you’re doing it. We’re not talking about the canned ham product here. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content on multiple platforms. Or sending the same pitch…

    Allen Mireles/ Vocus Blog- 18 readers -
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