Listening Tools

  • The Secret Life of Brands: What Image-Recognition Technology Reveals

    … of the hottest tools over the past 10 years. But as it turns out, social media, being part of the real world, is also wildly unpredictable—and while companies have been investing millions in “listening tools” that monitor for product mentions in tweets, Facebook posts and beyond, consumers have increasingly been moving from text-based social-media messaging…

    Inside Facebookin Social- 17 readers -
  • 6 Steps to Build a Social Listening Dashboard

    …. With the right organization and tools, you can do more in less time. Let’s get started. #1: Sort and Organize Notifications There are so many advantages to using Gmail: it’s free, it integrates with all Google products (and many others) and it has multiple built-in functions (like filters). If you don’t already have a dedicated Gmail account…

    Marcela De Vivo/ Social Media Examiner- 21 readers -