Listerine

Listerine is a brand of antiseptic mouthwash product. It is promoted with the slogan "Kills germs that cause bad breath", and was named after Joseph Lister who advocated the idea of sterile surgery by sterilizing instruments.Originally marketed by the Lambert Pharmacal Company (which later became Warner-Lambert), it has been manufactured and distributed by Johnson & Johnson since that company's acquisition of Pfizer's consumer healthcare division in late December 2006.The Listerine brand name is also used in toothpaste, Listerine Whitening rinse, Listerine Fluoride rinse (Listerine Tooth Defense), Listerine SmartRinse (children's fluoride rinse), PocketPaks, and PocketMist.
Posts about Listerine
  • Social PR’s Value and Snackable Measurement Insights!

    … AMEC Measurement Week in NYC kicked off on September 15 with a great presentation by Mark Schaefer and an informative panel moderated by Peter Himler and featuring Shonali Burke, Chris Penn, Sharam Fouladgar-Mercer and Heidi Sullivan. While nothing beats seeing the action first-hand, here are some of the key takeaways from each…

    Brian Conlin/ Vocus Blogin Social- 11 readers -
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