Listerine is a brand of antiseptic mouthwash product. It is promoted with the slogan "Kills germs that cause bad breath", and was named after Joseph Lister who advocated the idea of sterile surgery by sterilizing instruments.Originally marketed by the Lambert Pharmacal Company (which later became Warner-Lambert), it has been manufactured and distributed by Johnson & Johnson since that company's acquisition of Pfizer's consumer healthcare division in late December 2006.The Listerine brand name is also used in toothpaste, Listerine Whitening rinse, Listerine Fluoride rinse (Listerine Tooth Defense), Listerine SmartRinse (children's fluoride rinse), PocketPaks, and PocketMist.
Posts about Listerine
  • Social PR’s Value and Snackable Measurement Insights!

    …, allows you to control a disproportionate amount of the chatter related to your product or service. Listerine, for example, held a small portion of the influence within the topic of oral care. Bloggers held 75 percent of the influence. By engaging the bloggers, Listerine used their influence to gain a much bigger piece of that conversation. “If we…

    Brian Conlin/ Vocus Blogin Social- 11 readers -
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