Listings Management

  • Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

    … A long-brewing change is transforming the way local business listings get used, says Mohannad El-Barachi, CEO of search marketing platform SweetIQ. Web and app-based directories that show where to find stores, restaurants, and other merchants are pretty common nowadays. But unless they take advantage of other services, content, and platforms…

    Street Fight- 17 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    … that over time something will “break” in your listings. Most of the online directory sites today are relatively stagnant, with little going on other than business’ NAP listings. What’s more, many directory sites only will take NAP data from Yext as their authoritative source, and Yext pays these sites to take its data. Yahoo recently punted on directly…

    Street Fight- 15 readers -
  • The Privatization of Local Search

    … content overwhelm useful information. It comes to seem like a cash grab rather than a tool, eroding the very value proposition the paid service was designed to leverage. This is a story that doesn’t end well for businesses, consumers, or Yahoo itself. Local listings management is a form of marketing, to be sure. Businesses should do everything…

    Damian Rollison/ Street Fightin Social Google- 18 readers -
  • The Price of Free Listings

    … on helping businesses get their data to the main data aggregators and a handful of local search sites. Local listings management had gone mainstream. The pricing of these services typically ranges from $20 to $40 per month per location with discounting as the number of locations grows. Pure data aggregator submissions range from $60 to $84 per year per…

    Andrew Shotland/ Street Fightin Google- 24 readers -
  • Sponsored Content: Duplicate Listings Are Killing Your Business

    … Sponsored Content: Duplicate Listings Are Killing Your Business July 23, 2015 by Yext Leave a Comment Filed Under: Sponsored Content Become an expert on duplicate business listings with Yext’s Webinar, Dupes and Dopps: How Bad Data is Killing Your Business featuring Christian Ward, Executive Vice President of Partnerships. Duplicate listings…

    Street Fightin Content- 8 readers -
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