Listings Management

  • Location Data Management 101: Seeing the Bigger Picture

    … I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing? The client gave as an example the confusion that exists between the terms data syndication, listing management, presence management and location data management. I get the problem. We…

    Street Fight- 9 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    …, it became conventional wisdom that having “clean” citations was a major factor in SEO rankings. On one hand, this opened the door for companies such as Yext, UBL, Moz, and others to introduce innovative new products. On the other, it enabled scores of new entrants to create online directories, hoping to “cash in” on the SEO gravy train. One side…

    Street Fight- 9 readers -
  • The Privatization of Local Search

    … businesses control data about themselves, either directly or through services whose task is to assist businesses in navigating the complexity of the local ecosystem. This is why Yahoo’s recent announcement should give us pause. The search company may be keeping a pathway open for free management of business listings for now, but it’s easy to see all…

    Damian Rollison/ Street Fightin Social Google- 13 readers -
  • The Price of Free Listings

    … When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were screwed. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. Even when you fixed your phone number, there was a good…

    Andrew Shotland/ Street Fightin Google- 16 readers -
  • Sponsored Content: Duplicate Listings Are Killing Your Business

    … Sponsored Content: Duplicate Listings Are Killing Your Business July 23, 2015 by Yext Leave a Comment Filed Under: Sponsored Content Become an expert on duplicate business listings with Yext’s Webinar, Dupes and Dopps: How Bad Data is Killing Your Business featuring Christian Ward, Executive Vice President of Partnerships. Duplicate listings…

    Street Fightin Content- 7 readers -
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