Listings Management

    • Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local

      Yext‘s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. That left the company significantly above its $11 open and the original $8-$10 range it had set. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yex ...

      David Hirschman/ Street Fight- 20 readers -
  • Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

    … A long-brewing change is transforming the way local business listings get used, says Mohannad El-Barachi, CEO of search marketing platform SweetIQ. Web and app-based directories that show where to find stores, restaurants, and other merchants are pretty common nowadays. But unless they take advantage of other services, content, and platforms…

    Street Fight- 17 readers -
  • Location Data Management 101: Seeing the Bigger Picture

    … I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing? The client gave as an example the confusion that exists between the terms data syndication, listing management, presence management and location data management. I get the problem. We…

    Street Fight- 14 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    … The Price of Free Listings Revisited: A Hyperlocal Business Perspective November 12, 2015 by Scott Barnett Leave a Comment Filed Under: Commentary In a recent article, Andrew Shotland detailed some of the issues and opportunities associated with citations (better known as NAP — name, address, and phone number — data) across online directory…

    Street Fight- 14 readers -
  • The Privatization of Local Search

    … businesses control data about themselves, either directly or through services whose task is to assist businesses in navigating the complexity of the local ecosystem. This is why Yahoo’s recent announcement should give us pause. The search company may be keeping a pathway open for free management of business listings for now, but it’s easy to see all…

    Damian Rollison/ Street Fightin Social Google- 18 readers -
  • The Price of Free Listings

    … local business data aggregators, Acxiom, InfoGroup and Localeze (now part of Neustar), for the privilege of cleaning your data in their systems. This was an imperfect solution thanks to legacy business technical challenges and misaligned incentives between all parties involved. Things were still a mess. In 2011, Yext introduced PowerListings…

    Andrew Shotland/ Street Fightin Google- 22 readers -
  • Sponsored Content: Duplicate Listings Are Killing Your Business

    … Sponsored Content: Duplicate Listings Are Killing Your Business July 23, 2015 by Yext Leave a Comment Filed Under: Sponsored Content Become an expert on duplicate business listings with Yext’s Webinar, Dupes and Dopps: How Bad Data is Killing Your Business featuring Christian Ward, Executive Vice President of Partnerships. Duplicate listings…

    Street Fightin Content- 8 readers -
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