Listings Management

    • Marriage of Listings, Data, and Social Drive Better Results, Says SweetIQ CEO

      A long-brewing change is transforming the way local business listings get used, says Mohannad El-Barachi, CEO of search marketing platform SweetIQ. Web and app-based directories that show where to find stores, restaurants, and other merchants are pretty common nowadays. But unless they take advantage of other services, content, and platforms, they are little more than digitized yellow pages.

      Street Fight- 9 readers -
  • Location Data Management 101: Seeing the Bigger Picture

    … I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing? The client gave as an example the confusion that exists between the terms data syndication, listing management, presence management and location data management. I get the problem. We…

    Street Fight- 11 readers -
  • Why Location Management Matters in the Age of Mobile and Social

    Once upon a time, Google only displayed organic search results, so the only thing that mattered was how your website ranked against others. Thus the origins of search engine optimization. If you were a local business, you only had two options: Try to beat the big names with your own website, or ride the coattails of others. The latter was a much easier path for most businesses.

    Damian Rollison/ Street Fight- 22 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    …, it became conventional wisdom that having “clean” citations was a major factor in SEO rankings. On one hand, this opened the door for companies such as Yext, UBL, Moz, and others to introduce innovative new products. On the other, it enabled scores of new entrants to create online directories, hoping to “cash in” on the SEO gravy train. One side…

    Street Fight- 11 readers -
  • The Privatization of Local Search

    … businesses control data about themselves, either directly or through services whose task is to assist businesses in navigating the complexity of the local ecosystem. This is why Yahoo’s recent announcement should give us pause. The search company may be keeping a pathway open for free management of business listings for now, but it’s easy to see all…

    Damian Rollison/ Street Fightin Social Google- 17 readers -
  • The Price of Free Listings

    … on helping businesses get their data to the main data aggregators and a handful of local search sites. Local listings management had gone mainstream. The pricing of these services typically ranges from $20 to $40 per month per location with discounting as the number of locations grows. Pure data aggregator submissions range from $60 to $84 per year per…

    Andrew Shotland/ Street Fightin Google- 19 readers -
  • Sponsored Content: Duplicate Listings Are Killing Your Business

    … Sponsored Content: Duplicate Listings Are Killing Your Business July 23, 2015 by Yext Leave a Comment Filed Under: Sponsored Content Become an expert on duplicate business listings with Yext’s Webinar, Dupes and Dopps: How Bad Data is Killing Your Business featuring Christian Ward, Executive Vice President of Partnerships. Duplicate listings…

    Street Fightin Content- 8 readers -
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