Listings Management

  • Location Data Management 101: Seeing the Bigger Picture

    … I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing? The client gave as an example the confusion that exists between the terms data syndication, listing management, presence management and location data management. I get the problem. We…

    Street Fight- 10 readers -
  • The Price of Free Listings Revisited: A Hyperlocal Business Perspective

    … simply added their information to the Yellow Pages, their biggest decision being whether or not to take out a standard listing or pay for a larger one. Once the Yellow Pages broke up and companies such as Infogroup, Acxiom, and Localeze began offering online citation services, the local business owner’s life got infinitely harder. As Andrew mentioned…

    Street Fight- 10 readers -
  • The Privatization of Local Search

    … that are proprietary and dedicated, even if indirectly, toward earning revenue for the companies that run them. If Google and others of these companies offer many local search services for free to consumers and businesses, the motive isn’t altruism — it’s eyeballs. More people attracted to free services means more people signing up for paid services and more…

    Damian Rollison/ Street Fightin Social Google- 15 readers -
  • The Price of Free Listings

    … local business data aggregators, Acxiom, InfoGroup and Localeze (now part of Neustar), for the privilege of cleaning your data in their systems. This was an imperfect solution thanks to legacy business technical challenges and misaligned incentives between all parties involved. Things were still a mess. In 2011, Yext introduced PowerListings…

    Andrew Shotland/ Street Fightin Google- 17 readers -
  • Sponsored Content: Duplicate Listings Are Killing Your Business

    … Sponsored Content: Duplicate Listings Are Killing Your Business July 23, 2015 by Yext Leave a Comment Filed Under: Sponsored Content Become an expert on duplicate business listings with Yext’s Webinar, Dupes and Dopps: How Bad Data is Killing Your Business featuring Christian Ward, Executive Vice President of Partnerships. Duplicate listings…

    Street Fightin Content- 8 readers -
Get the top posts daily into your mailbox!
More from around the web