Litmus

    • [Infographic] Email Attention Spans Are Increasing, Fueled by Mobile

      The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite. It’s becoming more difficult for brands to break through and earn consumers’ attention. Consumers are skipping ads on TV, blocking display ads on the web, and developing almost universal ad blindness.

      Movable Ink Blogin EMail- 15 readers -
  • Who Were the Most Loved MarTech Companies of 2016?

    …: Their support is really amazing with the development support I get for free. Lol. They free me from FTPing in and getting my hands dirty. I can go back to making sells. Litmus enables designers, marketers, and agencies to test and optimize their emails across over 50 applications and devices. Josh Miles of MilesHerndon wrote: From a brand, product…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • [Infographic] Optimize Your Email Production Workflow

    … Did you know it takes 32% of brands 3-4 weeks to plan and execute an email campaign? For brands with additional dependencies, it can take two months or more. If this sounds familiar, then you know the many hurdles marketers face in their email production workflow: design and copy dependencies, rounds of approval, coding and testing. It’s often…

    Movable Ink Blogin EMail- 11 readers -
  • Innovative Partner Interview: Litmus

    … Litmus is the gold standard for email testing and analytics, helping more than 250K marketers send amazing emails. Who better to tap for email know-how than Litmus’ own Research Director, Chad White? Check out his advice on using contextual email, fitting email into your digital strategy and how Litmus uses email marketing. How does email…

    Movable Ink Blog- 7 readers -
  • Free Responsive Email Templates from Litmus

    … We’re working with a client right now whose e-commerce emails aren’t currently responsive. We have no doubt that they’re losing clicks and conversions given the massive behavioral shift of subscribers moving to mobile. In fact, Litmus provided data this year that estimates 55% of all email sent is opened on a mobile device Tweet This! You may…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • How to Justify Responsive Email Design and Where to Get Help!

    … communications. Steve Painter, Instiller Instiller is an Email Service Provider specifically built for agencies that offers a complete email solution to design, send and report on email sent for their clients (they also include some deliverability tools and reputation monitoring). Instiller has put together this complete infographic that should help any marketing department or agency justify the investment in converting to a responsive email template, Responsive email design is no longer optional! © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 16 readers -
  • How To Code HTML5 Video Background In Email

    … we used. So, what did we decide to do? We used an HTML5 video background. That's right: video background in an email. Click here to view the web version of the email. In addition, you can view the Litmus test results of the final email sent to subscribers (note some screenshots may be "wonky" due the video animation). The video background worked…

    Marketing Landin EMail- 15 readers -
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