Litmus

  • [Infographic] Optimize Your Email Production Workflow

    … Did you know it takes 32% of brands 3-4 weeks to plan and execute an email campaign? For brands with additional dependencies, it can take two months or more. If this sounds familiar, then you know the many hurdles marketers face in their email production workflow: design and copy dependencies, rounds of approval, coding and testing. It’s often…

    Movable Ink Blogin EMail- 9 readers -
  • Innovative Partner Interview: Litmus

    … Litmus is the gold standard for email testing and analytics, helping more than 250K marketers send amazing emails. Who better to tap for email know-how than Litmus’ own Research Director, Chad White? Check out his advice on using contextual email, fitting email into your digital strategy and how Litmus uses email marketing. How does email…

    Movable Ink Blog- 7 readers -
  • Free Responsive Email Templates from Litmus

    … a step further now, providing free responsive email templates through their community page. Product launch email templates, e-commerce email templates, account management email templates, and product marketing email templates are available for download! Free Product Launch Responsive Email Templates: Vision: Event Vision: Update Vision…

    Douglas Karr/ Marketing Technology Blogin EMail- 8 readers -
  • 5 Companies Creating Dynamic Content With Their Own Data

    …—and perhaps most importantly, exclusive—content that separates you from the pack. But gathering this kind of data is only the first step. The tricky part is figuring out how to pull out the meaningful stories lurking beneath the charts and numbers. Here are five brands that are showing the way to data nirvana. 1. Zillow With data on over 110 million homes…

    Celine Roque/ The Content Strategistin EMail Content- 30 readers -
  • How To Code HTML5 Video Background In Email

    … we used. So, what did we decide to do? We used an HTML5 video background. That's right: video background in an email. Click here to view the web version of the email. In addition, you can view the Litmus test results of the final email sent to subscribers (note some screenshots may be "wonky" due the video animation). The video background worked…

    Marketing Landin EMail- 14 readers -
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