Litmus

  • [Infographic] Email Attention Spans Are Increasing, Fueled by Mobile

    … The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite. It’s becoming more difficult for brands to break through and earn consumers’ attention. Consumers are skipping ads on TV, blocking display ads on the web, and developing almost universal ad blindness. At the same time, SMS, push…

    Movable Ink Blogin EMail- 20 readers -
  • Who Were the Most Loved MarTech Companies of 2016?

    … expectations? Source This wasn’t a question about innovation nor application, it was to get to the root of which companies had remarkable customer service that should be shared online. The recommendations came in quickly: Buffer allows social media users to save time by allowing them to schedule, publish and analyze all your posts in one place…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • [Infographic] Optimize Your Email Production Workflow

    … considered a victory if a campaign makes it out the door at all! We wanted to help streamline your email workflow and make your life easier. That’s why we teamed up with Litmus to bring you the Optimize Your Email Production Workflow infographic. In it, you’ll find strategies and tools to streamline your email workflow. Here are a few tips from…

    Movable Ink Blogin EMail- 12 readers -
  • Innovative Partner Interview: Litmus

    … Litmus is the gold standard for email testing and analytics, helping more than 250K marketers send amazing emails. Who better to tap for email know-how than Litmus’ own Research Director, Chad White? Check out his advice on using contextual email, fitting email into your digital strategy and how Litmus uses email marketing. How does email…

    Movable Ink Blog- 9 readers -
  • Free Responsive Email Templates from Litmus

    … a step further now, providing free responsive email templates through their community page. Product launch email templates, e-commerce email templates, account management email templates, and product marketing email templates are available for download! Free Product Launch Responsive Email Templates: Vision: Event Vision: Update Vision…

    Douglas Karr/ Marketing Technology Blogin EMail- 9 readers -
  • 5 Companies Creating Dynamic Content With Their Own Data

    …—and perhaps most importantly, exclusive—content that separates you from the pack. But gathering this kind of data is only the first step. The tricky part is figuring out how to pull out the meaningful stories lurking beneath the charts and numbers. Here are five brands that are showing the way to data nirvana. 1. Zillow With data on over 110 million homes…

    Celine Roque/ The Content Strategistin EMail Content- 35 readers -
  • How To Code HTML5 Video Background In Email

    … we used. So, what did we decide to do? We used an HTML5 video background. That's right: video background in an email. Click here to view the web version of the email. In addition, you can view the Litmus test results of the final email sent to subscribers (note some screenshots may be "wonky" due the video animation). The video background worked…

    Marketing Landin EMail- 16 readers -
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