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… articles from HBR or Fast Company Design be interested in your content, and likely to share it? Then target ads to @HarvardBiz or @FastCoDesign. In one recent program I saw this approach to handle targeting drive dramatically higher additional organic sharing of our content than any of the other targeting approaches we used on Twitter. Your turn…
Influencer marketing is redefining the power of voice. Leveraging the clout of authoritative, influential voices can be the difference between a ripple and a tidal wave. This relatively new form of marketing has emerged from the intersection of public relations and social media, where the focus is less on the target market as a whole and more on a subset of individuals with a natural megaphone.