Live Data

  • Email Spotlight: New York Liberty

    Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game.

    Movable Ink Blog- 9 readers -
  • Dos and Don’ts for Repurposing Content Across Channels

    … You’re an email marketer, but in addition to developing email messages and newsletters, chances are you’re also leveraging social media, a website and a blog to build and sustain customer engagement—or working closely with someone who is. Content development for every channel takes time and money, and you naturally want to get the most out…

    Movable Ink Blogin Content- 16 readers -
  • Email Spotlight: PUMA

    … More and more sports and entertainment brands are using live data to create second screen, app-like experiences in email. A recent PUMA email is a great example of this move toward dynamic email. Rickie Fowler is a star on the professional golf circuit—currently ranked number five in the world. He’s also an “ambassador” for PUMA, one…

    Movable Ink Blogin EMail- 5 readers -
  • Using Live Data in Email: Watch the Webinar

    … 77% of marketers think real-time marketing is an important component of their strategies, and 80% think real-time email is highly important, according to Adobe. But for many, the question is how to use the live data that powers real-time marketing to create meaningful messages for customers. We recently co-hosted a webinar with Oracle…

    Movable Ink Blogin EMail- 11 readers -
  • Live Data: Leveraging an Open Platform to Create Amazing Email Experiences

    … Live data is changing the way marketers engage with customers. The batch and blast, billboard style of reaching your audience is being replaced with highly personalized, relevant experiences. By pulling live data into emails, marketers are creating personalized, in-the-moment messaging that provides value and drives action. Marketers can…

    Movable Ink Blogin EMail- 16 readers -