Live Data

  • Email Spotlight: New York Liberty

    … Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Using live data, sports team are now sending out emails before a game to not only build anticipation, but also keep fans up-to-date before, during and after the game. Taking…

    Movable Ink Blogin EMail- 9 readers -
  • Dos and Don’ts for Repurposing Content Across Channels

    … While you may not want to use your standard website content on social channels or your blog, live website content—like retail inventory or event calendars—can turn email into a valuable dynamic tool for customers. By using a web crop to pull in live data from your site, you can offer customers up-to-the minute information that allows them to make…

    Movable Ink Blogin Content- 16 readers -
  • Email Spotlight: PUMA

    … More and more sports and entertainment brands are using live data to create second screen, app-like experiences in email. A recent PUMA email is a great example of this move toward dynamic email. Rickie Fowler is a star on the professional golf circuit—currently ranked number five in the world. He’s also an “ambassador” for PUMA, one…

    Movable Ink Blogin EMail- 4 readers -
  • Using Live Data in Email: Watch the Webinar

    … Marketing Cloud to offer tips and inspiration on how to incorporate live data into campaigns to increase relevancy and engagement. Movable Ink and Oracle also answered questions about real-time marketing from the audience, and guest speakers from Lenovo talked about how they’ve used live data in their email campaigns and the results they saw. Watch…

    Movable Ink Blogin EMail- 11 readers -
  • Live Data: Leveraging an Open Platform to Create Amazing Email Experiences

    … Live data is changing the way marketers engage with customers. The batch and blast, billboard style of reaching your audience is being replaced with highly personalized, relevant experiences. By pulling live data into emails, marketers are creating personalized, in-the-moment messaging that provides value and drives action. Marketers can…

    Movable Ink Blogin EMail- 16 readers -
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