Live Data

  • Email Spotlight: New York Liberty

    … a cue from the Detroit Pistons, WNBA team New York Liberty created a live game report email that was sent out the day of the game, then updated with the live score each time the email was opened. The email also featured live player stats throughout the game. A web crop to the team’s merchandise webpage was also included, so fans could click through and purchase gear without having to open a new browser. For more inspiration on how to use live data in emails for retail, travel and more, download our Live Data in Email LookBook. …

    Movable Ink Blogin EMail- 9 readers -
  • Dos and Don’ts for Repurposing Content Across Channels

    You’re an email marketer, but in addition to developing email messages and newsletters, chances are you’re also leveraging social media, a website and a blog to build and sustain customer engagement—or working closely with someone who is. Content development for every channel takes time and money, and you naturally want to get the most out of your investment.

    Movable Ink Blog- 16 readers -
  • Email Spotlight: PUMA

    … More and more sports and entertainment brands are using live data to create second screen, app-like experiences in email. A recent PUMA email is a great example of this move toward dynamic email. Rickie Fowler is a star on the professional golf circuit—currently ranked number five in the world. He’s also an “ambassador” for PUMA, one…

    Movable Ink Blogin EMail- 4 readers -
  • Using Live Data in Email: Watch the Webinar

    … the webinar now to learn how live data can be used in your email marketing campaign. This entry was posted in Contextual Marketing and tagged email personalization, live data, Oracle, Oracle Marketing Cloud, real-time email, webinar on Tuesday, April 26th, 2016 by Amy Mullen.…

    Movable Ink Blogin EMail- 11 readers -
  • Live Data: Leveraging an Open Platform to Create Amazing Email Experiences

    … Live data is changing the way marketers engage with customers. The batch and blast, billboard style of reaching your audience is being replaced with highly personalized, relevant experiences. By pulling live data into emails, marketers are creating personalized, in-the-moment messaging that provides value and drives action. Marketers can…

    Movable Ink Blogin EMail- 16 readers -
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