Live Event

  • Synchronized Lighting for your corporate video or trade show event

    …Playing with synchronized lighting proved to be a fun project for the Starmark Innovation Lab. Our experiment was to reproduce the types of expensive synchronized lighting systems you see at corporate events and shrink it using a smart phone as the controller and off-the-shelf internet of things light bulbs. The idea here is not just... View Article…

    Starmark- 9 readers -
  • 6 Ways Businesses Leverage Social Media During Live Events

    … to Offer Special Access Geofencing and location targeting are two powerful tactics for driving engagement among a concentrated group on-site. You can deliver premiums such as exclusive content, special event access, or prizes. Sonic leveraged geotargeting to promote their special-edition shakes at Coachella. They used Instagram targeted ads to reach…

    Social Media Examinerin Social- 16 readers -
  • Leveraging Periscope beyond Periscope

    …In our previous eTip, “Can you see the future through a Periscope?“, we introduced you to this live-video streaming network that made a huge splash into the social spheres not long ago and explained why you should be tapping into the streaming potential for any number of activities. But do you have the tools to... View Article…

    Starmark- 5 readers -
  • 4 Ways to Promote Your Event With Social Media

    … practices. Create a LinkedIn group to promote the event and help attendees network with each other. LinkedIn groups can also help you sell tickets. Consider making the group public and invite past event attendees along with qualified prospects to join your new group. By doing this, you can turn past event attendees into a marketing asset. They can…

    Social Media Examinerin Social- 14 readers -
  • 5 Ways to Use Snapchat for Business

    …-Star Game and Finals. At the 2014 All-Star Game, the NBA launched their presence on Snapchat, and fans were able to watch videos from L.A. Clippers star Chris Paul, and up-close snaps of the Slam Dunk Contest. Use Snapchat to engage with your audience by giving them unique access to live events. During the 2014 Finals, the NBA posted…

    Social Media Examiner- 32 readers -
  • 6 Reasons You Should Attend Social Media Marketing World

    Are you wondering which marketing conferences you should attend? Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you? If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep reading.

    Social Media Examiner- 31 readers -
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