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For email marketers, this is the time of year that you’re double-checking your holiday campaigns and making last-minute changes to ensure everything runs smoothly when it’s time to deploy. You probably have Black Friday, Cyber Monday and other holiday promotions covered. But what about National Free Shipping Day? What’s National Free Shipping Day? Yes, National Free Shipping Day is a thing.
… gives them ideas about how to use and style your offerings. Personalization Personalized emails get 2.5x higher click-through rates and 6x more sales and there are lots of opportunities for fashion retailers to take advantage of them. Basic personalization involves using your subscriber’s name in your subject line and/or email content. But to create…