Live Polling

  • 5 Ideas for Your Post-Holiday Email Campaign

    … early bird sales. If you’re a travel marketer, even better. Now is the time to get your customers to book a spring trip. Use live and progressive polling to ask your customers about their favorite tropical locales, and then link them to an article that gives them more details about their choice. Here’s how Yahoo Travel did it: Customer loyalty…

    Movable Ink Blogin EMail- 16 readers -
  • Our Favorite Examples of Live Polling in Email Marketing

    … Email engagement is a huge priority for email marketers. Higher engagement = lifts in click-through rates, read rates and higher overall revenue generated per email. So how can you send emails that are guaranteed to drive engagement? While there’s no magic email tactic for engagement, gamification – like live polling – comes pretty darn close…

    Movable Ink Blogin EMail- 14 readers -
  • Personalization remains a missed opportunity for many marketers

    … We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted…

    Movable Ink Blogin EMail- 8 readers -
  • Progressive Profiling: How to Collect Data for Personalization

    … on demographics, buying behavior and preferences, you need to ask the consumer a number of questions. But increasing the number of form fields from three to just six will decrease conversion rates by 66% (QuickSprout). What does work? Progressive profiling with live polls. Live polling is a form of gamification that lets marketers engage customers…

    Movable Ink Blogin EMail How To's- 13 readers -
  • Monday Catch-up: Gamification, Personalization and Live Polling

    … journey will lose out to those who do. Read more … WEBINAR: Using live polling to increase engagement and personalization Incorporating live polling into your emails can help you gather customer data that will help you create targeted, personalized campaigns, increase engagement levels and drive ROI. Join us on February 10, 2016 at 1 PM EST…

    Movable Ink Blogin EMail- 12 readers -
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