Live Polling

  • 4 Fresh Holiday Email Marketing Ideas

    Ready or not, the holiday season is almost upon us. If you’re still in need of holiday email inspiration, we’ve got you covered. Check out these four email marketing ideas designed to boost revenue and stand out in the inbox this holiday season. Need more inspiration? Download our guide: Steal These 2017 Holiday Email Ideas.

    Movable Ink Blog- 11 readers -
  • 5 Ideas for Your Post-Holiday Email Campaign

    … early bird sales. If you’re a travel marketer, even better. Now is the time to get your customers to book a spring trip. Use live and progressive polling to ask your customers about their favorite tropical locales, and then link them to an article that gives them more details about their choice. Here’s how Yahoo Travel did it: Customer loyalty…

    Movable Ink Blogin EMail- 22 readers -
  • Our Favorite Examples of Live Polling in Email Marketing

    … Email engagement is a huge priority for email marketers. Higher engagement = lifts in click-through rates, read rates and higher overall revenue generated per email. So how can you send emails that are guaranteed to drive engagement? While there’s no magic email tactic for engagement, gamification – like live polling – comes pretty darn close…

    Movable Ink Blogin EMail- 17 readers -
  • Personalization remains a missed opportunity for many marketers

    … We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted…

    Movable Ink Blogin EMail- 9 readers -
  • Progressive Profiling: How to Collect Data for Personalization

    … on demographics, buying behavior and preferences, you need to ask the consumer a number of questions. But increasing the number of form fields from three to just six will decrease conversion rates by 66% (QuickSprout). What does work? Progressive profiling with live polls. Live polling is a form of gamification that lets marketers engage customers…

    Movable Ink Blogin EMail How To's- 17 readers -
  • Monday Catch-up: Gamification, Personalization and Live Polling

    … Welcome to February. You have an extra day this month to wow your customers with amazing email campaigns. Let’s get started! Big Brands are using gamification to increase customer loyalty feature gamification campaigns from Nike, Starbucks and the U.S. Army. One key takeaway — always reward participation. Gamification is a highly…

    Movable Ink Blogin EMail- 14 readers -
  • Email Innovators: How Some Brands are Killing it with Email

    … contextual email marketing tactics, like live polling and personalization, for some guidance and inspiration. For example, to leverage the excitement around the MTV Video Music Awards, Ticketmaster launched a campaign to subscribers who recently purchased tickets for one of the nominated artist’s concerts, and asked them to predict who would win…

    Movable Ink Blogin EMail How To's- 13 readers -
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