Live Polling

  • 5 Ideas for Your Post-Holiday Email Campaign

    … In just a few short weeks, the holiday season will officially be over, and so will your holiday marketing campaigns. Many of us will be breathing a sigh of relief and donning our “I Survived the 2016 Holiday Season” t-shirts. But before you do, there’s one more item to check off your to-do list: your post holiday email campaign. Why plan a post…

    Movable Ink Blogin EMail- 22 readers -
  • Our Favorite Examples of Live Polling in Email Marketing

    … Email engagement is a huge priority for email marketers. Higher engagement = lifts in click-through rates, read rates and higher overall revenue generated per email. So how can you send emails that are guaranteed to drive engagement? While there’s no magic email tactic for engagement, gamification – like live polling – comes pretty darn close…

    Movable Ink Blogin EMail- 17 readers -
  • Personalization remains a missed opportunity for many marketers

    We led last week’s “Monday Catch-up” post with this news, but the fact that almost half of email marketers are not taking advantage of personalization and other methods of targeting their campaigns is worthy of a deeper dive. As we noted Monday, according to a report from GetResponse summarizing the results of a recent survey conducted in the United States and Europe, “42 perc ...

    Movable Ink Blog- 9 readers -
  • Progressive Profiling: How to Collect Data for Personalization

    … on demographics, buying behavior and preferences, you need to ask the consumer a number of questions. But increasing the number of form fields from three to just six will decrease conversion rates by 66% (QuickSprout). What does work? Progressive profiling with live polls. Live polling is a form of gamification that lets marketers engage customers…

    Movable Ink Blogin EMail How To's- 17 readers -
  • Monday Catch-up: Gamification, Personalization and Live Polling

    … Welcome to February. You have an extra day this month to wow your customers with amazing email campaigns. Let’s get started! Big Brands are using gamification to increase customer loyalty Tech.co feature gamification campaigns from Nike, Starbucks and the U.S. Army. One key takeaway — always reward participation. Gamification is a highly…

    Movable Ink Blogin EMail- 14 readers -
  • Email Innovators: How Some Brands are Killing it with Email

    … contextual email marketing tactics, like live polling and personalization, for some guidance and inspiration. For example, to leverage the excitement around the MTV Video Music Awards, Ticketmaster launched a campaign to subscribers who recently purchased tickets for one of the nominated artist’s concerts, and asked them to predict who would win…

    Movable Ink Blogin EMail How To's- 13 readers -
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