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  • Email Makeover: 6 Ways We Redesigned a Pet Retailer’s Email with Context

    … image personalization, we added the subscriber’s dog’s name to an image of a dog food bowl. Image personalization is ideal for grabbing and holding your reader’s attention and driving engagement. Creative optimization It’s an email marketing best practice to always test one part of every email you send. Testing your CTA copy will tell you which…

    Movable Ink Blogin EMail- 21 readers -
  • 4 Ways to Humanize Your Brand with Email Marketing

    … important reason why email works: it humanizes your brand, enabling you to build profitable, one-on-one connections with your subscribers. Here’s how email makes that possible, and how you can start building better relationships with your subscribers today. Connect with your fan club (your email subscribers!) When someone chooses to share their email…

    Movable Ink Blog- 21 readers -
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