Live Stories

    • Turner Extends Snapchat Partnership, Takes Aim at Millennials

      When it comes to Snapchat, media giant Turner is all-in. Turner and Snapchat announced an expansion of their existing partnership, which will bring original series from Turner properties including TBS, Adult Swim, truTV, Great Big Story and Super Deluxe to the messaging application, along with a Snapchat Discover channel for Bleacher Report to join the already-existing CNN channel.

      David Cohen/ AllFacebook- 8 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … younger demo might be a fool’s errand considering Instagram’s demographic trends. Instead, Instagram might succeed appealing to mature consumers and coming up with features geared towards its key demo. Stories dilute what makes Instagram unique We take them for granted now, but Instagram’s filters were truly revolutionary. They drastically lowered…

    AllTwitterin Social- 13 readers -
  • Snapchat Pulls Plug on Our Story Local Stories for Cities

    … Snapchat is nixing its Our Story local stories for cities in favor of focusing on live moments. Our Story curated videos of everyday activities shot by users in specific cities, and Snapchat confirmed to Bloomberg that about 15 jobs were lost as a result of the move, saying: A small number of local story curator positions were eliminated…

    David Cohen/ AllFacebook- 10 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … eMarketer released its first ad revenue projections for Snapchat, calling for $366.69 million in 2016 and a leap to $935.46 million in 2017. The market research company said in a release that it built its revenue model for Snapchat by combining its proprietary consumer adoption estimates, trends at similar social networks, monetization…

    David Cohen/ AllTwitter- 12 readers -
  • Snapchat to Rev Up Live Stories for Two NASCAR Sprint Cup Races

    … Snapchat got a pass to pit row from NASCAR, with Live Stories accompanying two upcoming Sprint Cup races. The auto-racing organization and the application announced that fans will be able to contribute to Live Stories from the Bank of America 500 at Charlotte Motor Speedway in Concord, N.C., Oct. 8 and the Ford EcoBoost 400 at Homestead Miami…

    David Cohen/ AllFacebook- 8 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … Snapchat announced a host of Rio 2016-related features prior to Friday night’s Opening Ceremony of the 2016 Summer Olympic Games. The application unveiled special lenses, geofilters, stickers and Bitmoji for the Games. The geofilters will be country-specific, with 50 countries available, and they will feature medal counts that will update…

    David Cohen/ Inside Facebook- 9 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … on the Discover platform. The NFL and Snapchat said in a release announcing the extension that NFL Media will program the Discover content, which will include headlines, “hot topics,” trends and behind-the-scenes videos. The two parties added that more than 70 million Snapchat users viewed Live Stories related to NFL games and events during…

    David Cohen/ AllTwitter- 9 readers -
  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … a multibillion-dollar offer to acquire the latter. Facebook attempted to mimic Snapchat’s ephemeral messaging capabilities with Poke. Facebook used to be cool, hip and filled with young people. Now Snapchat is the cool place to share and be seen. Facebook’s answer to Live Stories Facebook wants to be the entire internet, organized and filtered around…

    AllFacebookin Facebook Twitter YouTube- 7 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … and social component has mushroomed compared with the most recent Summer Games in London. As viewers continue to move to mobile screens, digital ads that target mobile consumers on phones and tablets are a must-have. Mobile applications offer new and different perspectives that give users a 360-degree view of what’s going on at big events like…

    Inside Facebookin Social Facebook Twitter- 18 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … it presents Live Stories and video highlights to fans. In this year’s presidential race, Bernie Sanders used the platform to campaign in Iowa, and the Republican candidates actively used Snapchat to rally young voters–The White House even joined Snapchat in January. Snapchat also opened up a whole new world for advertisers eager to connect with its…

    Inside Facebook- 14 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … the attention of legal-drinking-age millennials on the hot platform is very real for many marketers–especially beer and spirits brands, which have a natural affinity to the fun and playful nature of Snapchat. Because the general audience on Snapchat does not meet Federal Trade Commission requirements for alcohol advertisers, only brands willing to spend big…

    AllTwitterin Facebook YouTube- 7 readers -
  • Snapchat, NBC Ink Olympics Content Pact

    … that channel, Discover, with short clips and behind-the-scenes content, according to Bloomberg, which added that the agreement is exclusive to the U.S., while BuzzFeed’s content will be available on other outlets besides Snapchat. NBC told Re/code it has a revenue-sharing deal with Snapchat for whatever ads it sells, not providing further details…

    David Cohen/ Inside Facebookin Content- 13 readers -
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