Live Stories

  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    …. The weekly series will debut Tuesday mornings, with 10 original episodes and one Live Story, and it will feature celebrities, comedians, superfans and past contestants discussing the previous night’s installment of The Bachelor. Other shows based on Disney-ABC Television Group will be added, and the programmer will sell all ad inventory for its content…

    David Cohen/ AllTwitter- 33 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … When it comes to Snapchat, media giant Turner is all-in. Turner and Snapchat announced an expansion of their existing partnership, which will bring original series from Turner properties including TBS, Adult Swim, truTV, Great Big Story and Super Deluxe to the messaging application, along with a Snapchat Discover channel for Bleacher Report…

    David Cohen/ AllFacebook- 21 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … You probably heard the opening shots of what’s sure to be a grueling war between social media titans Instagram and Snapchat. In August, Instagram debuted Stories, a feature that allows users to take and post photos and videos that disappear in 24 hours. Users can add text, draw and insert emojis into their pics. If that sounds familiar…

    AllTwitterin Social- 22 readers -
  • Snapchat Pulls Plug on Our Story Local Stories for Cities

    … Snapchat is nixing its Our Story local stories for cities in favor of focusing on live moments. Our Story curated videos of everyday activities shot by users in specific cities, and Snapchat confirmed to Bloomberg that about 15 jobs were lost as a result of the move, saying: A small number of local story curator positions were eliminated…

    David Cohen/ AllFacebook- 20 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 30 readers -
  • Snapchat Makes On-Demand Geofilters More Accessible With Templates, New Features

    …. Wait roughly one business day while a team at Snapchat reviews orders to ensure that they meet design and technical standards. Use your geofilter, which will also provide users with access to a dashboard to check total views and total uses. Snapchat cautioned that on-demand geofilters may be turned off in high-traffic areas and areas overlapping with Live Stories. Readers: What do you think of the changes in the process of creating on-demand geofilters on Snapchat? …

    David Cohen/ AllFacebook- 17 readers -
  • Snapchat to Rev Up Live Stories for Two NASCAR Sprint Cup Races

    … Snapchat got a pass to pit row from NASCAR, with Live Stories accompanying two upcoming Sprint Cup races. The auto-racing organization and the application announced that fans will be able to contribute to Live Stories from the Bank of America 500 at Charlotte Motor Speedway in Concord, N.C., Oct. 8 and the Ford EcoBoost 400 at Homestead Miami…

    David Cohen/ AllFacebook- 11 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … as the results come in from Rio de Janeiro. Lenses will also vary by country, with examples including team swim caps and flag animations. Also, as announced in April, Snapchat will add a dedicated NBC Olympics channel to its Discover tab, and the app will feature daily Live Stories with content from NBC, athletes and fans. Readers: Will you be on Snapchat during the Olympics? …

    David Cohen/ Inside Facebook- 19 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … on the Discover platform. The NFL and Snapchat said in a release announcing the extension that NFL Media will program the Discover content, which will include headlines, “hot topics,” trends and behind-the-scenes videos. The two parties added that more than 70 million Snapchat users viewed Live Stories related to NFL games and events during…

    David Cohen/ AllTwitter- 19 readers -
  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … to the increased importance of live content for TV. Internet giants covet TV ad dollars, so certainly the appeal of live video has financial motivations. But there is perhaps a more pressing strategic driver: Snapchat. Snapchat drives a paradigm shift Although Snapchat does not offer truly live video, its Live Stories and selfie-centric camera have…

    AllFacebookin Facebook Twitter YouTube- 23 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … a deal with NBC to show Rio summer games highlights, marking the first time the network has allowed video sharing. Snapchat will create daily Live Stories combining content from NBC, athletes and sports fans at the scene. NBC aims to reach Snapchat’s millennial audience through athletes’ stories and successes, and to have them follow the events…

    Inside Facebookin Social Facebook Twitter- 25 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … it presents Live Stories and video highlights to fans. In this year’s presidential race, Bernie Sanders used the platform to campaign in Iowa, and the Republican candidates actively used Snapchat to rally young voters–The White House even joined Snapchat in January. Snapchat also opened up a whole new world for advertisers eager to connect with its…

    Inside Facebook- 27 readers -
  • Raising a Cup to Five Great NHL Social Media Activations

    … to win. As a result, the iconic trophy has a history and personality all its own, and fans have an insatiable appetite for its stories. New Facebook features Facebook is constantly innovating, and NHL teams and the league itself are very nimble when it comes to testing these new innovations with fans. Whether it’s the new Facebook Live video…

    AllFacebookin Social Facebook Twitter- 20 readers -
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