Live Stories

    • Snapchat Inks Original Series Deal With Disney-ABC Television Group

      Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat. The programmer will create original series for the messaging application, starting with Watch Party: The Bachelor, which will debut Tuesday, Jan. 3, following the season premiere of reality-competition series The Bachelor on ABC the night before.

      David Cohen/ AllTwitter- 16 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … to join the already-existing CNN channel. Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed…

    David Cohen/ AllFacebook- 10 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … Discover feature. Instagram’s demographics skew older It’s no secret that Snapchat is a hit among millennials. It’s the third-most-popular social network among the demographic and, according to Variety, about 44 percent of users age 13 through 24 who use Live Stories and/or Discover report doing so daily. In a relatively short time, the application has…

    AllTwitterin Social- 13 readers -
  • Snapchat Pulls Plug on Our Story Local Stories for Cities

    … Snapchat is nixing its Our Story local stories for cities in favor of focusing on live moments. Our Story curated videos of everyday activities shot by users in specific cities, and Snapchat confirmed to Bloomberg that about 15 jobs were lost as a result of the move, saying: A small number of local story curator positions were eliminated…

    David Cohen/ AllFacebook- 11 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 13 readers -
  • Snapchat Makes On-Demand Geofilters More Accessible With Templates, New Features

    …. Wait roughly one business day while a team at Snapchat reviews orders to ensure that they meet design and technical standards. Use your geofilter, which will also provide users with access to a dashboard to check total views and total uses. Snapchat cautioned that on-demand geofilters may be turned off in high-traffic areas and areas overlapping with Live Stories. Readers: What do you think of the changes in the process of creating on-demand geofilters on Snapchat? …

    David Cohen/ AllFacebook- 13 readers -
  • Snapchat to Rev Up Live Stories for Two NASCAR Sprint Cup Races

    … Snapchat got a pass to pit row from NASCAR, with Live Stories accompanying two upcoming Sprint Cup races. The auto-racing organization and the application announced that fans will be able to contribute to Live Stories from the Bank of America 500 at Charlotte Motor Speedway in Concord, N.C., Oct. 8 and the Ford EcoBoost 400 at Homestead Miami…

    David Cohen/ AllFacebook- 8 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … as the results come in from Rio de Janeiro. Lenses will also vary by country, with examples including team swim caps and flag animations. Also, as announced in April, Snapchat will add a dedicated NBC Olympics channel to its Discover tab, and the app will feature daily Live Stories with content from NBC, athletes and fans. Readers: Will you be on Snapchat during the Olympics? …

    David Cohen/ Inside Facebook- 9 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … the league’s 2015 season. Under terms of the extension, Live Stories will be produced for every NFL game, up to and including the Super Bowl, as well as for league events including the NFL Scouting Combine and NFL Draft. Brands will also be given the opportunity to advertise during the daily NFL Live Stories and Discover content on Snapchat. The two…

    David Cohen/ AllTwitter- 11 readers -
  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … to the increased importance of live content for TV. Internet giants covet TV ad dollars, so certainly the appeal of live video has financial motivations. But there is perhaps a more pressing strategic driver: Snapchat. Snapchat drives a paradigm shift Although Snapchat does not offer truly live video, its Live Stories and selfie-centric camera have…

    AllFacebookin Facebook Twitter YouTube- 9 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … it presents Live Stories and video highlights to fans. In this year’s presidential race, Bernie Sanders used the platform to campaign in Iowa, and the Republican candidates actively used Snapchat to rally young voters–The White House even joined Snapchat in January. Snapchat also opened up a whole new world for advertisers eager to connect with its…

    Inside Facebook- 16 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … the attention of legal-drinking-age millennials on the hot platform is very real for many marketers–especially beer and spirits brands, which have a natural affinity to the fun and playful nature of Snapchat. Because the general audience on Snapchat does not meet Federal Trade Commission requirements for alcohol advertisers, only brands willing to spend big…

    AllTwitterin Facebook YouTube- 8 readers -
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