Live Stories

  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    …. The weekly series will debut Tuesday mornings, with 10 original episodes and one Live Story, and it will feature celebrities, comedians, superfans and past contestants discussing the previous night’s installment of The Bachelor. Other shows based on Disney-ABC Television Group will be added, and the programmer will sell all ad inventory for its content…

    David Cohen/ AllTwitter- 33 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … to join the already-existing CNN channel. Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed…

    David Cohen/ AllFacebook- 21 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … Discover feature. Instagram’s demographics skew older It’s no secret that Snapchat is a hit among millennials. It’s the third-most-popular social network among the demographic and, according to Variety, about 44 percent of users age 13 through 24 who use Live Stories and/or Discover report doing so daily. In a relatively short time, the application has…

    AllTwitterin Social- 22 readers -
  • Snapchat Pulls Plug on Our Story Local Stories for Cities

    … Snapchat is nixing its Our Story local stories for cities in favor of focusing on live moments. Our Story curated videos of everyday activities shot by users in specific cities, and Snapchat confirmed to Bloomberg that about 15 jobs were lost as a result of the move, saying: A small number of local story curator positions were eliminated…

    David Cohen/ AllFacebook- 20 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 30 readers -
  • Snapchat Makes On-Demand Geofilters More Accessible With Templates, New Features

    …. Wait roughly one business day while a team at Snapchat reviews orders to ensure that they meet design and technical standards. Use your geofilter, which will also provide users with access to a dashboard to check total views and total uses. Snapchat cautioned that on-demand geofilters may be turned off in high-traffic areas and areas overlapping with Live Stories. Readers: What do you think of the changes in the process of creating on-demand geofilters on Snapchat? …

    David Cohen/ AllFacebook- 17 readers -
  • Snapchat to Rev Up Live Stories for Two NASCAR Sprint Cup Races

    … Snapchat got a pass to pit row from NASCAR, with Live Stories accompanying two upcoming Sprint Cup races. The auto-racing organization and the application announced that fans will be able to contribute to Live Stories from the Bank of America 500 at Charlotte Motor Speedway in Concord, N.C., Oct. 8 and the Ford EcoBoost 400 at Homestead Miami…

    David Cohen/ AllFacebook- 11 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … Snapchat announced a host of Rio 2016-related features prior to Friday night’s Opening Ceremony of the 2016 Summer Olympic Games. The application unveiled special lenses, geofilters, stickers and Bitmoji for the Games. The geofilters will be country-specific, with 50 countries available, and they will feature medal counts that will update…

    David Cohen/ Inside Facebook- 19 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … parties will team up on custom geofilters for all 32 NFL teams, and users at stadiums, practice facilities and other venues will be able to add these filters to their snaps. Snapchat head of partnerships Ben Schwerin said in the release: The NFL has been a tremendous partner over the past year-and-a-half as we’ve worked to expand our premium sports…

    David Cohen/ AllTwitter- 19 readers -
  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … video is making the world more real-time than ever before. Live video has a long history We have had live streaming over the internet for more than a decade in various forms. Mark Cuban’s Broadcast.com stream of the Victoria’s Secret Fashion Show in 1999 was a watershed event (albeit a very slow-rendering one). Justin.TV, UStream and more have come…

    AllFacebookin Facebook Twitter YouTube- 22 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … a deal with NBC to show Rio summer games highlights, marking the first time the network has allowed video sharing. Snapchat will create daily Live Stories combining content from NBC, athletes and sports fans at the scene. NBC aims to reach Snapchat’s millennial audience through athletes’ stories and successes, and to have them follow the events…

    Inside Facebookin Social Facebook Twitter- 25 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … at three innovative ways that businesses are using Snapchat, and why you should too. Recruit your perfect employee Last year, Goldman Sachs published a series of 10-second recruitment messages on Snapchat’s Campus Story function to find people, like a ”Campus Environmental Leader,” “Youth Sports Coach” or “Crowdfunding Champion.” According…

    Inside Facebook- 27 readers -
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