Live Stories

  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    …. The weekly series will debut Tuesday mornings, with 10 original episodes and one Live Story, and it will feature celebrities, comedians, superfans and past contestants discussing the previous night’s installment of The Bachelor. Other shows based on Disney-ABC Television Group will be added, and the programmer will sell all ad inventory for its content…

    David Cohen/ AllTwitter- 21 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … to join the already-existing CNN channel. Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed…

    David Cohen/ AllFacebook- 13 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … Discover feature. Instagram’s demographics skew older It’s no secret that Snapchat is a hit among millennials. It’s the third-most-popular social network among the demographic and, according to Variety, about 44 percent of users age 13 through 24 who use Live Stories and/or Discover report doing so daily. In a relatively short time, the application has…

    AllTwitterin Social- 17 readers -
  • Snapchat Pulls Plug on Our Story Local Stories for Cities

    … Snapchat is nixing its Our Story local stories for cities in favor of focusing on live moments. Our Story curated videos of everyday activities shot by users in specific cities, and Snapchat confirmed to Bloomberg that about 15 jobs were lost as a result of the move, saying: A small number of local story curator positions were eliminated…

    David Cohen/ AllFacebook- 14 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 17 readers -
  • Snapchat to Rev Up Live Stories for Two NASCAR Sprint Cup Races

    … Snapchat got a pass to pit row from NASCAR, with Live Stories accompanying two upcoming Sprint Cup races. The auto-racing organization and the application announced that fans will be able to contribute to Live Stories from the Bank of America 500 at Charlotte Motor Speedway in Concord, N.C., Oct. 8 and the Ford EcoBoost 400 at Homestead Miami…

    David Cohen/ AllFacebook- 10 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … as the results come in from Rio de Janeiro. Lenses will also vary by country, with examples including team swim caps and flag animations. Also, as announced in April, Snapchat will add a dedicated NBC Olympics channel to its Discover tab, and the app will feature daily Live Stories with content from NBC, athletes and fans. Readers: Will you be on Snapchat during the Olympics? …

    David Cohen/ Inside Facebook- 13 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … The National Football League created a LinkedIn job posting last month for a managing editor, Snapchat Discover, and more light was shed on this topic today. The league and the messaging application announced a multiyear extension to their current strategic partnership, highlighted by the NFL becoming the first sports league with a presence…

    David Cohen/ AllTwitter- 16 readers -
  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … to the increased importance of live content for TV. Internet giants covet TV ad dollars, so certainly the appeal of live video has financial motivations. But there is perhaps a more pressing strategic driver: Snapchat. Snapchat drives a paradigm shift Although Snapchat does not offer truly live video, its Live Stories and selfie-centric camera have…

    AllFacebookin Facebook Twitter YouTube- 12 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … a deal with NBC to show Rio summer games highlights, marking the first time the network has allowed video sharing. Snapchat will create daily Live Stories combining content from NBC, athletes and sports fans at the scene. NBC aims to reach Snapchat’s millennial audience through athletes’ stories and successes, and to have them follow the events…

    Inside Facebookin Social Facebook Twitter- 21 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … to Reuters, Wall Street banks are struggling to recruit young new hires and turning to Snapchat as a way to change its image among recent graduates, calling this campaign “the latest leg of Goldman’s bid to appeal to soon-to-be college grads and push back against the prevalent view of investment banking as an all-work-and-no-play career.” Brands can use…

    Inside Facebook- 19 readers -
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