Live Stories

  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat. The programmer will create original series for the messaging application, starting with Watch Party: The Bachelor, which will debut Tuesday, Jan. 3, following the season premiere of reality-competition series The Bachelor on ABC the night before…

    David Cohen/ AllTwitter- 18 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … to join the already-existing CNN channel. Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed…

    David Cohen/ AllFacebook- 11 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    …? That could be a tougher sell. Bottom line With Stories, Instagram made it clear that it is trying to cut down Snapchat by imitating its features. However, because of Stories’ questionable advertising potential, Instagram’s shifting demographics and Instagram’s reputation as a curated platform, Instagram may find that it will have to get more creative to compete. Patrick Kirby is vice president of accounts and sales at video advertising company GlassView. …

    AllTwitterin Social- 16 readers -
  • Snapchat Pulls Plug on Our Story Local Stories for Cities

    … in our Los Angeles and New York offices as the result of changes to our local story coverage. We’re thankful for the contributions from these team members. Snapchat told Bloomberg it will instead focus on live moments, or videos from specific events, such as celebrations for the Fourth of July and the Super Bowl. Readers: What are your thoughts on this move by Snapchat? …

    David Cohen/ AllFacebook- 13 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 15 readers -
  • Snapchat to Rev Up Live Stories for Two NASCAR Sprint Cup Races

    … Snapchat got a pass to pit row from NASCAR, with Live Stories accompanying two upcoming Sprint Cup races. The auto-racing organization and the application announced that fans will be able to contribute to Live Stories from the Bank of America 500 at Charlotte Motor Speedway in Concord, N.C., Oct. 8 and the Ford EcoBoost 400 at Homestead Miami…

    David Cohen/ AllFacebook- 8 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … as the results come in from Rio de Janeiro. Lenses will also vary by country, with examples including team swim caps and flag animations. Also, as announced in April, Snapchat will add a dedicated NBC Olympics channel to its Discover tab, and the app will feature daily Live Stories with content from NBC, athletes and fans. Readers: Will you be on Snapchat during the Olympics? …

    David Cohen/ Inside Facebook- 10 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … the league’s 2015 season. Under terms of the extension, Live Stories will be produced for every NFL game, up to and including the Super Bowl, as well as for league events including the NFL Scouting Combine and NFL Draft. Brands will also be given the opportunity to advertise during the daily NFL Live Stories and Discover content on Snapchat. The two…

    David Cohen/ AllTwitter- 13 readers -
  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … You read the news: Facebook pays celebrities millions of dollars to use Facebook Live. YouTube has brought “live” to mobile. Amazon bought Twitch for almost $1 billion. Twitter has been acquiring more tools to help with Periscope and live streaming. People have been horrifyingly shot or even killed while broadcasting via Facebook Live. Live…

    AllFacebookin Facebook Twitter YouTube- 10 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … a deal with NBC to show Rio summer games highlights, marking the first time the network has allowed video sharing. Snapchat will create daily Live Stories combining content from NBC, athletes and sports fans at the scene. NBC aims to reach Snapchat’s millennial audience through athletes’ stories and successes, and to have them follow the events…

    Inside Facebookin Social Facebook Twitter- 21 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … to be creative in your customer support strategies. At Mark One, we’re using Snapchat to provide live customer support. Users snap a video of any issues or questions they might have about our product, Pryme Vessyl, and a team member snaps back with the solution. It’s a more engaging experience that ends up saving time. Another company, iOgrapher, is also…

    Inside Facebook- 18 readers -
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