Live Stories

  • Snapchat Inks Original Series Deal With Disney-ABC Television Group

    … Disney-ABC Television Group became the latest media giant to ink a pact with Snapchat. The programmer will create original series for the messaging application, starting with Watch Party: The Bachelor, which will debut Tuesday, Jan. 3, following the season premiere of reality-competition series The Bachelor on ABC the night before. The weekly…

    David Cohen/ AllTwitter- 23 readers -
  • Turner Extends Snapchat Partnership, Takes Aim at Millennials

    … to join the already-existing CNN channel. Snapchat’s Live Stories feature will also come into play during Turner’s coverage of sporting events including the NCAA Division I Men’s Basketball Championship and the PGA Championship. The two companies said they will team up on ad sales, creating “exclusive and immersive ad experiences” aimed…

    David Cohen/ AllFacebook- 14 readers -
  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … as a curation platform rather than pursuing spontaneity. Prioritizing more casual use may turn off the artists and influencers who popularized the app in the first place. Unlike Snapchat, Instagram is not a messaging platform. An off-the-cuff video might be enticing when perceived as a joke between friends, but on a carefully arranged portfolio…

    AllTwitterin Social- 19 readers -
  • Snapchat Pulls Plug on Our Story Local Stories for Cities

    … Snapchat is nixing its Our Story local stories for cities in favor of focusing on live moments. Our Story curated videos of everyday activities shot by users in specific cities, and Snapchat confirmed to Bloomberg that about 15 jobs were lost as a result of the move, saying: A small number of local story curator positions were eliminated…

    David Cohen/ AllFacebook- 15 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … assumptions for Snapchat products (including ads within Discover and Live Stories, sponsored geofilters and sponsored lenses) and monetization assumptions for non-U.S. users. According to eMarketer, Discover generates the largest share of Snapchat’s U.S. ad revenues, at 43 percent, but Stories will overtake Discover in 2017, generating 37.8 percent…

    David Cohen/ AllTwitter- 18 readers -
  • Snapchat to Rev Up Live Stories for Two NASCAR Sprint Cup Races

    … Snapchat got a pass to pit row from NASCAR, with Live Stories accompanying two upcoming Sprint Cup races. The auto-racing organization and the application announced that fans will be able to contribute to Live Stories from the Bank of America 500 at Charlotte Motor Speedway in Concord, N.C., Oct. 8 and the Ford EcoBoost 400 at Homestead Miami…

    David Cohen/ AllFacebook- 10 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … as the results come in from Rio de Janeiro. Lenses will also vary by country, with examples including team swim caps and flag animations. Also, as announced in April, Snapchat will add a dedicated NBC Olympics channel to its Discover tab, and the app will feature daily Live Stories with content from NBC, athletes and fans. Readers: Will you be on Snapchat during the Olympics? …

    David Cohen/ Inside Facebook- 14 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … on the Discover platform. The NFL and Snapchat said in a release announcing the extension that NFL Media will program the Discover content, which will include headlines, “hot topics,” trends and behind-the-scenes videos. The two parties added that more than 70 million Snapchat users viewed Live Stories related to NFL games and events during…

    David Cohen/ AllTwitter- 17 readers -
  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … to the increased importance of live content for TV. Internet giants covet TV ad dollars, so certainly the appeal of live video has financial motivations. But there is perhaps a more pressing strategic driver: Snapchat. Snapchat drives a paradigm shift Although Snapchat does not offer truly live video, its Live Stories and selfie-centric camera have…

    AllFacebookin Facebook Twitter YouTube- 12 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    The Olympic Games is unquestionably the heavyweight title holder of international sports events (think “The Big Game” for 16 consecutive days). This summer, more than ever before, social media will alter fans’ Olympic viewing habits, presenting digital marketers with unparalleled opportunities to target viewers during the event.

    Inside Facebook- 21 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … “fanatically engaged” millennial and Generation Z consumers. Gatorade’s sponsored Super Bowl filter, which allowed users to dunk a virtual Gatorade cooler over people’s snaps, drove an astonishing 160 million impressions (that’s more people than watched the game). Entertainment brands like Universal Pictures are using Snapchat to promote new movies…

    Inside Facebook- 22 readers -
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