Live Stories

  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    … Discover feature. Instagram’s demographics skew older It’s no secret that Snapchat is a hit among millennials. It’s the third-most-popular social network among the demographic and, according to Variety, about 44 percent of users age 13 through 24 who use Live Stories and/or Discover report doing so daily. In a relatively short time, the application has…

    AllTwitterin Social- 12 readers -
  • Snapchat Pulls Plug on Our Story Local Stories for Cities

    … Snapchat is nixing its Our Story local stories for cities in favor of focusing on live moments. Our Story curated videos of everyday activities shot by users in specific cities, and Snapchat confirmed to Bloomberg that about 15 jobs were lost as a result of the move, saying: A small number of local story curator positions were eliminated…

    David Cohen/ AllFacebook- 8 readers -
  • Snapchat Ad Revenue to Reach $935 Million in 2017 (Report)

    … revenue by 2018, led by countries including the U.K. eMarketer principal analyst Cathy Boyle said in the release: Advertisers are attracted to Snapchat for its broad reach among young millennials and those in Generation Z, which are valuable demographic groups for many businesses. To engage those often hard-to-reach consumers, Snapchat has…

    David Cohen/ AllTwitter- 9 readers -
  • Snapchat to Rev Up Live Stories for Two NASCAR Sprint Cup Races

    … this year, for the Daytona 500 and the Geico 500. NASCAR senior vice president and chief marketing officer Jill Gregory said in a release announcing the pact: There’s no experience in sports quite like attending a NASCAR race, especially during the Chase. Snapchat’s Live Stories coverage provides young audiences with a unique, behind-the-scenes…

    David Cohen/ AllFacebook- 7 readers -
  • Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016

    … as the results come in from Rio de Janeiro. Lenses will also vary by country, with examples including team swim caps and flag animations. Also, as announced in April, Snapchat will add a dedicated NBC Olympics channel to its Discover tab, and the app will feature daily Live Stories with content from NBC, athletes and fans. Readers: Will you be on Snapchat during the Olympics? …

    David Cohen/ Inside Facebook- 8 readers -
  • NFL, Snapchat Extension Includes Discover Content, More Live Stories

    … The National Football League created a LinkedIn job posting last month for a managing editor, Snapchat Discover, and more light was shed on this topic today. The league and the messaging application announced a multiyear extension to their current strategic partnership, highlighted by the NFL becoming the first sports league with a presence…

    David Cohen/ AllTwitter- 8 readers -
  • How Snapchat Helped Trigger the Live-Streaming Arms Race

    … to the increased importance of live content for TV. Internet giants covet TV ad dollars, so certainly the appeal of live video has financial motivations. But there is perhaps a more pressing strategic driver: Snapchat. Snapchat drives a paradigm shift Although Snapchat does not offer truly live video, its Live Stories and selfie-centric camera have…

    AllFacebookin Facebook Twitter YouTube- 6 readers -
  • Marketers See Opportunity in Rio 2016, Social Media

    … a deal with NBC to show Rio summer games highlights, marking the first time the network has allowed video sharing. Snapchat will create daily Live Stories combining content from NBC, athletes and sports fans at the scene. NBC aims to reach Snapchat’s millennial audience through athletes’ stories and successes, and to have them follow the events…

    Inside Facebookin Social Facebook Twitter- 15 readers -
  • 3 Ways to Target Millennial, Gen-Z Customers on Snapchat

    … it presents Live Stories and video highlights to fans. In this year’s presidential race, Bernie Sanders used the platform to campaign in Iowa, and the Republican candidates actively used Snapchat to rally young voters–The White House even joined Snapchat in January. Snapchat also opened up a whole new world for advertisers eager to connect with its…

    Inside Facebook- 12 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … money on custom work-arounds can advertise on the platform. Jim Beam tested out Snapchat last year, introducing its new apple bourbon using the platform’s Live Stories. Jim Beam’s campaign was smart and savvy and used Snapchat effectively as a channel to reach millennials. Historically, social media used by alcohol brands has been challenging…

    AllTwitterin Facebook YouTube- 5 readers -
  • Snapchat, NBC Ink Olympics Content Pact

    … NBC reached its first-ever deal to share video from the Olympic Games, reaching a deal with Snapchat. Bloomberg reported that Snapchat will establish a dedicated channel for video from the 2016 Summer Olympic Games in Rio De Janiero, and it will create daily Live Stories with content from NBC, athletes and fans. BuzzFeed will also populate…

    David Cohen/ Inside Facebookin Content- 11 readers -
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