• Video: 3 tips for kickstarting your people-based marketing

      For a brand to fully embrace People-based Marketing requires a full convergence of a their marketing and advertising technology. According to a recent study conducted by Forrester Consulting and commissioned by LiveIntent, Kickstart Your AdTech / Martech Convergence, 57% of companies queried are planning to be there within the next two years.

      Digiday- 16 readers -
  • What’s stopping marketers from embracing people-based marketing?

    … A new report produced by Forrester and commissioned by LiveIntent entitled Kickstart Your AdTech / Martech Convergence has revealed what’s getting in the way of marketers converging their advertising and marketing technology and going full people-based: themselves. According to the report, 42 percent of marketers say the biggest hurdle…

    Digiday- 18 readers -
  • What Makes People-Based Marketing People-Based?

    … eMarketer estimates that roughly 60% of all digital ad revenue in 2017 will go to Google and Facebook. This is thanks in large part to their ability to provide marketers with people-based marketing solutions at scale. People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective…

    Digiday- 25 readers -
  • The Difference Between AdTech and MarTech

    … The Wall Street Journal recently reported that venture capitalists see greater value in marketing technology (or MarTech) than advertising technology (or AdTech), simplifying the difference down to a matter of billing structure. AdTech tends to follow a “media-based” business model, whereas MarTech relies on “subscription-based” model. Media buys…

    Digiday- 23 readers -
  • How One Man Did the Impossible: Make Ad-Tech Jargon Fun

    … The sales team at LiveIntent, an ad-tech marketing company based out of New York City, had a problem. On sales pitches, they noticed that prospects were consistently glazed over in boredom. Why? Because of esoteric ad-tech terms like header bidding, IAB L.E.A.N., and walled gardens. “Ad-tech is a super nerdy community. They want to speak…

    The Content Strategistin How To's- 10 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … based on the cookies and browser history of the visitors for increased chances of getting clicked on. The challenge with earning through contextual ads is to get lots of visitors to click on your ads. Thankfully, there are different ad networks for you to use and choose from to maximize your profit online. Below are some of the best. Infolinks Ad…

    Christopher Jan Benitez/ The Blog Herald- 16 readers -
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