Liveintent

    • The Difference Between AdTech and MarTech

      The Wall Street Journal recently reported that venture capitalists see greater value in marketing technology (or MarTech) than advertising technology (or AdTech), simplifying the difference down to a matter of billing structure. AdTech tends to follow a “media-based” business model, whereas MarTech relies on “subscription-based” model.

      Digiday- 13 readers -
  • How One Man Did the Impossible: Make Ad-Tech Jargon Fun

    … The sales team at LiveIntent, an ad-tech marketing company based out of New York City, had a problem. On sales pitches, they noticed that prospects were consistently glazed over in boredom. Why? Because of esoteric ad-tech terms like header bidding, IAB L.E.A.N., and walled gardens. “Ad-tech is a super nerdy community. They want to speak…

    The Content Strategistin How To's- 10 readers -
  • Make Money Blogging Using the Top 4 Contextual Ad Networks

    … placement policies to avoid getting your account banned. LiveIntent Ad type: email ads How much can you earn: “100% incremental revenue” If you’ve built an email list and are sending out blog newsletters on a regular basis, then you ought to try and monetize your subscriptions as well by placing ads using this service. LiveIntent offers a static HTML…

    Christopher Jan Benitez/ The Blog Herald- 15 readers -
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