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The Wall Street Journal recently reported that venture capitalists see greater value in marketing technology (or MarTech) than advertising technology (or AdTech), simplifying the difference down to a matter of billing structure. AdTech tends to follow a “media-based” business model, whereas MarTech relies on “subscription-based” model.
… on steroids. One is seven-year-old, New York-based LiveIntent, whose 1,300 publisher clients include Hearst, New York Times, Washington Post and ESPN. Through these relationships, LiveIntent can target 130 million unique visitors. In the following Q & A, the company’s president Jason Kelly, who joined the firm in January from Millennial Media (where…
… The sales team at LiveIntent, an ad-tech marketing company based out of New York City, had a problem. On sales pitches, they noticed that prospects were consistently glazed over in boredom. Why? Because of esoteric ad-tech terms like header bidding, IAB L.E.A.N., and walled gardens. “Ad-tech is a super nerdy community. They want to speak…
… placement policies to avoid getting your account banned. LiveIntent Ad type: email ads How much can you earn: “100% incremental revenue” If you’ve built an email list and are sending out blog newsletters on a regular basis, then you ought to try and monetize your subscriptions as well by placing ads using this service. LiveIntent offers a static HTML…