Liverail

  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    …: native and video. Based on those findings, we began to dig into the ads that came through LiveRail. And when we saw the same thing, we immediately shut off the low-quality ads. In fact, we removed more than 75 percent of the volume coming from our exchange by turning off publishers circulating bad inventory into LiveRail. We knew that in good…

    David Cohen/ AllTwitterin Facebook- 11 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … than 200 million, almost 250 million people who have either an Xbox, a PlayStation or a Wii, and we think that that audience is going to the type of people who are going to be very excited about the type of experiences initially that you can have with virtual reality. And the advantage of that is also that some of those can be single-player…

    David Cohen/ AllTwitterin Social Facebook- 27 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 28 readers -
  • 2Q EARNINGS: Facebook Video Ads Are a Hot Topic

    … Not surprisingly, advertising was a primary topic of conversation during Facebook's second-quarter earnings call Wednesday, and video ads were discussed on several occasions. We also introduced premium auto-play video ads this year. Video on Facebook helps brands extend their investments by combining traditional reach focus campaigns with our…

    David Cohen/ AllFacebookin Social- 14 readers -
  • Facebook to Acquire LiveRail

    … By Brian Boland, Vice President of Ads Product Marketing and Atlas Today we’re announcing that we have agreed to acquire LiveRail, an advertising technology company that helps companies like Major League Baseball (MLB.com), ABC Family, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites…

    Facebook Newsroom- 17 readers -
    Earlier about the same topic:
  • Facebook to Acquire LiveRail

    … By Brian Boland, Vice President of Ads Product Marketing and Atlas Today we’re announcing that we have agreed to acquire LiveRail, an advertising technology company that helps companies like Major League Baseball (MLB.com), ABC, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps…

    Facebook Newsroomin Social- 5 readers -
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