Liverail

  • Facebook’s Atlas Adds Video Ad Serving, New Measurement Tools

    …: native and video. Based on those findings, we began to dig into the ads that came through LiveRail. And when we saw the same thing, we immediately shut off the low-quality ads. In fact, we removed more than 75 percent of the volume coming from our exchange by turning off publishers circulating bad inventory into LiveRail. We knew that in good…

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … in ad tech across Atlas, LiveRail and Facebook Audience Network. This quarter, we expanded the ad formats publishers in Audience Network can add to their mobile apps. On LiveRail, this quarter we began testing age and gender targeting. LiveRail can now deliver over 90 percent accuracy on age and gender segments across desktop, mobile Web and mobile…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • F8 Registration Now Open

    … to date, where you’ll get access to our latest tools and 1:1 time with our product experts. The two-day event will include: All of Facebook’s developer products: F8 will include product updates and deep dives from App Links, Parse, Facebook Login, mobile application ads, Facebook Audience Network, LiveRail, video and much more. More than 40 sessions…

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -
  • 2Q EARNINGS: Facebook Video Ads Are a Hot Topic

    … Not surprisingly, advertising was a primary topic of conversation during Facebook's second-quarter earnings call Wednesday, and video ads were discussed on several occasions. We also introduced premium auto-play video ads this year. Video on Facebook helps brands extend their investments by combining traditional reach focus campaigns with our…

    David Cohen/ AllFacebookin Social- 12 readers -
  • Facebook to Acquire LiveRail

    … By Brian Boland, Vice President of Ads Product Marketing and Atlas Today we’re announcing that we have agreed to acquire LiveRail, an advertising technology company that helps companies like Major League Baseball (MLB.com), ABC Family, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites…

    Facebook Newsroom- 15 readers -
    Earlier about the same topic:
  • Facebook to Acquire LiveRail

    … By Brian Boland, Vice President of Ads Product Marketing and Atlas Today we’re announcing that we have agreed to acquire LiveRail, an advertising technology company that helps companies like Major League Baseball (MLB.com), ABC, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps…

    Facebook Newsroomin Social- 5 readers -
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