• People-based TV ads are almost ready for prime time. Here’s why

      It’s about time for TV ads to get… personal. That’s right, turn down the lights. Flip on your favorite show and enjoy some ads hand-picked just for you. Or, at least, for the person whose email address is linked to the cable subscription. Addressable TV now reaches 42 percent of American households. And it’s projected to reach 74 percent of homes by 2020.

      Digiday- 9 readers -
  • Retailers like CustomInk are making customers loyal with people-based search

    … Tools like Google Customer Match are lettings brands figure out how loyal their customers are in the search box. Along with Bing’s Custom Audiences, they are now part of the search marketing toolkit, the latest type of marketing to get “people-based.” So what is people-based search marketing? Google’s remarking list for search ads (RLSA…

    Digidayin Social- 13 readers -
  • Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

    … Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers…

    Street Fight- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 23 readers -
  • Pinterest Expands Ad-Targeting Options

    … the customer who bought your leather tote browses Pinterest, you can show them another bag from your latest product line. Businesses who work with one of our Marketing Developer Partners will be able to target these audiences by the end of the month. To make it easier for you to onboard your data, we’re also working with Epsilon and LiveRamp…

    David Cohen/ AllFacebookin Social Retargeting- 12 readers -
  • LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv

    … with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses…

    Asif Khan/ Street Fight- 9 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … with scaling the company to meet rising demand for open services that connect the digital marketing ecosystem. Tapad Brings on New Licensing Talent Tapad hires Morgan Rigsbee as Senior Director of Sales for Technology Licensing. Rigsbee was previously a business development director at BlueCava. Intuit Exec Leaves for has…

    Geoff Michener/ Street Fightin Mobile- 16 readers -
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