Liveramp

    • Retailers like CustomInk are making customers loyal with people-based search

      Tools like Google Customer Match are lettings brands figure out how loyal their customers are in the search box. Along with Bing’s Custom Audiences, they are now part of the search marketing toolkit, the latest type of marketing to get “people-based.” So what is people-based search marketing? Google’s remarking list for search ads (RLSA) was considered the first step toward a ...

      Digidayin Social- 10 readers -
  • Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

    … Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers…

    Street Fight- 18 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 21 readers -
  • Pinterest Expands Ad-Targeting Options

    … the customer who bought your leather tote browses Pinterest, you can show them another bag from your latest product line. Businesses who work with one of our Marketing Developer Partners will be able to target these audiences by the end of the month. To make it easier for you to onboard your data, we’re also working with Epsilon and LiveRamp…

    David Cohen/ AllFacebookin Social Retargeting- 10 readers -
  • LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv

    … with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses…

    Asif Khan/ Street Fight- 9 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Verve Hires Chief Revenue Officer Verve, which is in the business of location-powered mobile advertising, has hired Kevin Arrix as CRO. Most recently, Arrix was EVP at SFX Entertainment. Arrix worked with Verve CEO Nada Stirratt at Viacom. He will have his work…

    Geoff Michener/ Street Fightin Mobile- 15 readers -
  • How Data Onboarding is Helping Multi-Channel Marketing

    … signatures across the data. Mobile applications, for example, are able to identify a key associated with the hardware. Businesses and people can be geo-located and identified at specific IP locations. Loyalty cards, email addresses and logins can assist in identifying as well. Data onboarding radically simplifies multi-channel marketing, empowering you…

    Douglas Karr/ Marketing Technology Blogin How To's- 23 readers -
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