Liveramp

  • Meet the pioneers advancing the frontier of people-based marketing

    … Every new frontier demands pioneers willing to stake their claim and through hard work, manifest the potential of an uncharted territory. Without them, we’d never build cities, discover oil, or strike gold. That’s why LiveRamp opted to recognize those marketers who have pioneered the emerging discipline of people-based marketing at this year’s…

    Digidayin EMail- 17 readers -
  • LiveRamp Advances Data Identity Resolution in a Safe Place

    … The data marketplace is nothing new, according to Benjamin Webb, head of data supply for identity resolution company LiveRamp. It’s the way that Acxiom company LiveRamp looks at the data marketplace a little differently that makes it uniquely valuable, Webb told Street Fight in a recent interview. The company’s data store is only two years old…

    Street Fight- 28 readers -
  • People-based TV ads are almost ready for prime time. Here’s why

    … It’s about time for TV ads to get… personal. That’s right, turn down the lights. Flip on your favorite show and enjoy some ads hand-picked just for you. Or, at least, for the person whose email address is linked to the cable subscription. Addressable TV now reaches 42 percent of American households. And it’s projected to reach 74 percent…

    Digiday- 16 readers -
  • Retailers like CustomInk are making customers loyal with people-based search

    … Tools like Google Customer Match are lettings brands figure out how loyal their customers are in the search box. Along with Bing’s Custom Audiences, they are now part of the search marketing toolkit, the latest type of marketing to get “people-based.” So what is people-based search marketing? Google’s remarking list for search ads (RLSA…

    Digidayin Social- 16 readers -
  • Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

    … Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers…

    Street Fight- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 28 readers -
  • Pinterest Expands Ad-Targeting Options

    … Pinterest rolled out three new targeting options for advertisers on its platform Tuesday: customer list targeting, visitor targeting and lookalike targeting. The social network provided details on the three new targeting options in an email to SocialTimes: Customer list targeting: Enables partners to reach their existing customers across…

    David Cohen/ AllFacebookin Social Retargeting- 14 readers -
  • LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv

    … LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv March 4, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners…

    Asif Khan/ Street Fight- 9 readers -
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