• LiveRamp Advances Data Identity Resolution in a Safe Place

      The data marketplace is nothing new, according to Benjamin Webb, head of data supply for identity resolution company LiveRamp. It’s the way that Acxiom company LiveRamp looks at the data marketplace a little differently that makes it uniquely valuable, Webb told Street Fight in a recent interview.

      Street Fight- 28 readers -
    • Street Fight Daily: UberEats Generates Tremendous Growth, How AI Challenges Brands

      Street Fight Daily: UberEats Generates Tremendous Growth, How AI Challenges Brands September 25, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Surprise Standout for Uber: Food Delivery (NYT) UberEats stands out even from the rest of the company’s fast-growing business.

      Street Fightin How To's- 19 readers -
  • People-based TV ads are almost ready for prime time. Here’s why

    … It’s about time for TV ads to get… personal. That’s right, turn down the lights. Flip on your favorite show and enjoy some ads hand-picked just for you. Or, at least, for the person whose email address is linked to the cable subscription. Addressable TV now reaches 42 percent of American households. And it’s projected to reach 74 percent…

    Digiday- 16 readers -
  • Retailers like CustomInk are making customers loyal with people-based search

    … Tools like Google Customer Match are lettings brands figure out how loyal their customers are in the search box. Along with Bing’s Custom Audiences, they are now part of the search marketing toolkit, the latest type of marketing to get “people-based.” So what is people-based search marketing? Google’s remarking list for search ads (RLSA…

    Digidayin Social- 16 readers -
  • Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

    … Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers…

    Street Fight- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … be sure that the quality of the data will be much higher. Publishers that also have high engagement rates can then tie a user’s behavior and profile information together, just as Facebook does. These types of first-party data owners can partner with Krux, LiveRamp or similar businesses to make their data easily accessible to marketers. Data owners…

    AllTwitterin Facebook- 28 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 31 readers -
  • Pinterest Expands Ad-Targeting Options

    … partners to reach people who have already demonstrated an affinity for the brand by retargeting pinners based on their interactions on the partner’s website. By implementing the Pinterest conversion tag across their site, partners can specify which tag ID they want to target or exclude. For example, the partner can choose to target people who have…

    David Cohen/ AllFacebookin Social Retargeting- 14 readers -
  • LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv

    … with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses…

    Asif Khan/ Street Fight- 9 readers -
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