Liveramp

    • Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

      Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers.

      Street Fight- 16 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 15 readers -
  • Pinterest Expands Ad-Targeting Options

    Pinterest rolled out three new targeting options for advertisers on its platform Tuesday: customer list targeting, visitor targeting and lookalike targeting. The social network provided details on the three new targeting options in an email to SocialTimes: Customer list targeting: Enables partners to reach their existing customers across Pinterest in a consideration mindset.

    David Cohen/ AllFacebook- 10 readers -
  • LBMA Podcast: LiveNation’s LBM Platform, UPS Partners With Deliv

    … with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ and LiveRamp work together for TV ads; Geofeedia and Dell partner. Our resource is from ODUM and focuses…

    Asif Khan/ Street Fight- 9 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    Openings and New Hires at Verve, LiveRamp, and Tapad October 9, 2015 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.

    Geoff Michener/ Street Fight- 14 readers -
  • How Data Onboarding is Helping Multi-Channel Marketing

    … signatures across the data. Mobile applications, for example, are able to identify a key associated with the hardware. Businesses and people can be geo-located and identified at specific IP locations. Loyalty cards, email addresses and logins can assist in identifying as well. Data onboarding radically simplifies multi-channel marketing, empowering you…

    Douglas Karr/ Marketing Technology Blogin How To's- 22 readers -
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