• The state of people-based measurement

    … 5 charts that show how people-based measurement can help your customers and company In today’s omnichannel world, consumers are targeted through an ever-growing number of platforms and channels with an ever-growing number of messages. But do marketers really know just who these consumers are? Do they understand their journey? Or are they only…

    Digiday- 9 readers -
  • Meet the pioneers advancing the frontier of people-based marketing

    … Every new frontier demands pioneers willing to stake their claim and through hard work, manifest the potential of an uncharted territory. Without them, we’d never build cities, discover oil, or strike gold. That’s why LiveRamp opted to recognize those marketers who have pioneered the emerging discipline of people-based marketing at this year’s…

    Digidayin EMail- 17 readers -
  • People-based TV ads are almost ready for prime time. Here’s why

    …, into addressable TV, and from there, into digital. Samba TV’s DMP–which uses LiveRamp for cross identity resolution–collects multi-platform data on individual consumers so they can follow them beyond the TV and across screens. That hasn’t stopped advertisers from investing. All those auto brands investing in addressable TV know that while “a car may…

    Digiday- 16 readers -
  • Retailers like CustomInk are making customers loyal with people-based search

    … Tools like Google Customer Match are lettings brands figure out how loyal their customers are in the search box. Along with Bing’s Custom Audiences, they are now part of the search marketing toolkit, the latest type of marketing to get “people-based.” So what is people-based search marketing? Google’s remarking list for search ads (RLSA…

    Digidayin Social- 16 readers -
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