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  • How to Create Word-of-Mouth Marketing That Spreads Like Wildfire

    … amusement variation of an advertising campaign for Jimmy Dean sausages. (This test was based off prior research conducted by McGraw and Warren.) In the low-amusement narrative, Jimmy Dean hires a farmer to serve as the new spokesperson for their line of pork products. In the high-amusement narrative is very similar, however instead of hiring…

    Carly Stec/ The IMPACT Blogin How To's- 10 readers -
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