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How do brands decide when to ban someone from their social media accounts? What are the criteria? There’s a need for brands to have social media guidelines in place to discourage harassment and trolling, and then take action against those in violation of those guidelines. Recently, Twitter banned high-profile users over harassment (or incitement to harass).
…, chairman and CEO of LiveWorld, a trusted social media partner to the world’s largest brands, and author of The CMO’s Social Media Handbook: A Step-By-Step Guide for Leading Marketing Teams in the Social Media World. Connect with him on Twitter. Image courtesy of Shutterstock. …
… Facebook has officially launched the long-tested Reactions feature, allowing users to emote with more than a simple like. For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often. While the design is a bit wonky (especially…