Lmc

  • Local Media Consortium Touts New comScore-Validated Reach

    … The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result…

    Tom Grubisich/ Street Fight- 19 readers -
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