• Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

    … with these big platforms. And the reasons I’m bullish about these partnerships getting even richer is because they are mutually beneficial. They bring in audience and revenue, and let’s not discount the benefit of bringing in quality publishers and broadcasters to these platforms. Tom Grubisich (@TomGrubisich) has written “The New News” column for Street Fight since 2011. He is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin Social Google Facebook- 11 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … of the new ones from comScore? I think both numbers show opportunity. If a local user visits three local media sites, the LMC can help an advertiser reach that user on all sites with one buy in our Exchange. Where do you go from the November number of 133 million UVs? That count – comScore’s first for the Consortium – is extremely high, but not all…

    Tom Grubisich/ Street Fight- 26 readers -
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