• Slaying Goliath: How Social Will Defeat Search for Ad Dollars

    Relying on search advertising for bottom-of-the-funnel action is a tried-and-true strategy, but ignoring the spectrum of what social advertising can offer is a recipe for disaster. Social channels such as Facebook, Instagram and Pinterest have grown from being top-of-the-funnel awareness magnets to powerful conversion platforms.

    Inside Facebook- 22 readers -
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