Local

The territory of the former Alsace-Lorraine, commonly known as Alsace-Moselle, is a region in the eastern part of France, bordering with Germany. Its principal cities are Metz and Strassburg. Alsace-Moselle was part of the German Empire from 1871 to 1918, and again from 1940 until its liberation by the Allies at the end of World War II. Consisting of the two départements that make up the region of Alsace, which are Haut-Rhin and Bas-Rhin, and the département of Moselle, which is the northeastern part of Lorraine, there are historical reasons for the continuance of local law in Alsace-Moselle.
Posts about Local
    • Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

      Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, vice president of marketing insights at GroundTruth. GroundTruth, a mobile advertising and data tech company (previously xAd), is focused on offline consumer behaviors that, when analyzed and cross-referenced, can provide real-world actionable recommendations and insights for brands.

      Street Fightin Mobile- 12 readers -
  • OneLocal: A Suite of Marketing Tools for Local Businesses

    … OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Street Culture: Hooch Expansion Reveals Value in Multi-Function Employees

    … Lin Dai was at a wedding in New York. He ran into a friend he hadn’t seen in a while and told him about the job he had recently started, as one of the co-founding team of a free drink app startup, Hooch. At the time, the friend, Danny Yang, was a sales manager with Red Bull in Hong Kong. Later, Dai got a phone call from Yang. “He was so blown…

    Street Fight- 19 readers -
  • How to create a kickass link-building strategy for local SEO

    … Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics for building links and relationships…

    Search Engine Watch- 11 readers -
  • How Showroom Concept Stores Are Changing the Retail Industry

    … and improved customer service. Here are six examples of other retailers that have been able to successfully navigate this merchandise-free (or light) approach to local retail, and insights into how they found success with the concept. Bonobos Bonobos became a pioneer in local showrooming when it launched a series of “Guideshops” around the U.S. in 2015…

    Stephanie Miles/ Street Fightin How To's- 21 readers -
  • How to make sure your dealer locator tools are optimized for local SEO

    … Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages…

    Search Engine Watchin SEO How To's- 23 readers -
  • How to optimize featured snippets for voice search

    … be an effective way of converting people from voice search into website traffic. Local searches Voice search is characterized by its prevalence on mobile devices and its focus on local searches. This is of paramount importance to local search strategies, especially given that 50% of mobile visitors who perform a local search will visit a store within one day…

    Search Engine Watchin SEO How To's- 18 readers -
  • Google Adds New Booking Link to Local Knowledge Panel

    … Google Adds New Booking Link to Local Knowledge Panel August 29, 2017 at 5:18 am PST By Jennifer Slegg Leave a Comment Google began testing a format in the local knowledge panel back in 2015 that would allow searchers to book an appointment. Google has a new version they are now displaying in the knowledge panel that is much more prominent…

    Jennifer Slegg/ The SEM Postin SEO Google- 14 readers -
  • Google Testing Review Snippets in Local Pack in Search Results

    … Google Testing Review Snippets in Local Pack in Search Results August 24, 2017 at 6:52 am PST By Jennifer Slegg Leave a Comment Google is testing a new feature that would show partial review snippets within the local pack. The snippets show up both in the regular local pack as well as once someone clicks the “more places” to view the longer…

    Jennifer Slegg/ The SEM Postin Google- 15 readers -
  • Google Testing Ad Tag Placement in Google Local Packs

    … Google Testing Ad Tag Placement in Google Local Packs August 7, 2017 at 8:16 am PST By Jennifer Slegg Leave a Comment Google is testing some new positioning for the “Ads” tag in their local packs on mobile. Normally, Google places the ads tag in the same line as the review stars. But when a listing has no review stars, it drops the ads tag…

    Jennifer Slegg/ The SEM Postin Google- 13 readers -
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